This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
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TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Smithsonian Astrophysical Observatory will develop "Cosmic Horizons: Our Place in Space and Time." This will be a 5,000-square-foot traveling exhibition to help visitors explore the extraordinary recent breakthroughs and current mysteries in our scientific understanding of the structure and evolution of the universe. Cosmic Horizons will reach over 3 million people on its tour of nine to twelve science museums. A coordinated set of programmatic activities and resources for adult and family audiences, materials for teachers and students, and on-site workshops for host venues will be developed in partnership with Boston's Museum of Science to maximize the impact of this space-science education endeavor.