This paper describes how an understanding of visitors could improve visitor services and museum experiences in order to maximize the attainment of museum objectives. Data from preliminary research at the Nehru Science Centre in India and implementation of findings in day-to-day management of science centre activities has brought about perceptible results, especially in creating new audiences and retaining visitors, thereby increasing overall visitor numbers and, above all, creating a renewed interest in the science centre among the community.
The Science Museum of Minnesota will develop "Investigations in Cell Biology," an integrated program that introduces cell, microbiology, and molecular biology to museum audiences through open-access, wet-lab, micro-experiment benches; training and support for school teachers; classes for adults and teens; and a long-term program for local high school youth. The project includes the development, testing, and installation of four micro-experiment benches that introduce visitors to the objectives, tools, and techniques of cell biology experimentation. These benches,"Inside the Cell," "Testing for DNA," "DNA Profile," and "Microbe Control," will be part of "Cell Lab," a 1,500 square-foot open experiment area within the science museum's new core exhibition, "The Human Body," opening December 1999.
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TEAM MEMBERS:
Laurie Kleinbaum FinkSusan FlemingJ Newlin
The Louisville Science Center will develop "'The World We Create' -- a Traveling Exhibit." This project will develop two traveling version exhibitions (approximately 2,500 sq. ft. each) based on the programs of the highly successful permanent 12,500 sq. ft. exhibition "The World We Create," funded by NSF. One exhibit copy will travel nationally to small and medium-sized science centers throughout the United States over a three-year period, filling a need for quality traveling exhibits and reaching an audience of 300,000 to 500,000 people. The second exhibit copy will travel to rural areas of Kentucky to be hosted by schools, public libraries or community colleges, reaching an audience of 150,000 to 200,000 students and adults.
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TEAM MEMBERS:
Theresa MatteiGail BeckerNancy Potoczak
The Exploratorium will conduct a controlled, two-year research project, titled "Finding Significance," to study how different exhibit presentation techniques affect visitors' abilities to make meaning -- or find significance -- and how such techniques impact learning. The techniques will be applied to a varied sample of five exhibits commonly found in science and children's museums. The exhibit design techniques include a) sharing scientist and exhibit developer stories, b) sharing visitor stories, and c) modeling inquiry. Although each technique shows promise at eliciting personal significance, they have yet to be rigorously tested and applied to the same set of exhibits to compare relative strengths and weaknesses. Five baseline exhibits, plus four variations of each, will be tested on groups of visitors, including adults, children and mixed groups of both.
The Exploratorium will develop "The Electronic Guidebook: Extending Museum Experience Using Networked Handheld Computers." Through this project, the Exploratorium and the Concord Consortium will investigate the use of new technologies to enhance the learning experience of science museum visitors. The exponentially increasing availability of portable personal computing devices provides an opportunity for science museums to develop new ways for visitors to experiment and interact with exhibits. The partners will design and prototype a museum-based "Electronic Guidebook" for visitors. Twenty-five Exploratorium exhibits will be connected to a museum network and handheld portable computers through infrared connections. The target audiences for this project are the general public (adults and families) and children in the K-12 age range. The primary disciplinary focus is physics, with a secondary focus on mathematics.
The Children's Museum of Indianapolis will develop a 6,000-sq. ft. traveling exhibition about bones, helping children and adults learn about the science of bones, maintenance of healthy bone structures and the cultural and artistic uses of bones. Also, the exhibition will help inform upper elementary and middle school audiences of career possibilities in science, further an understanding of bones as revealed through modern technology and promote understanding of the skeletal system. A Web site, teacher workshops, kits and other materials and events will support learning through this exhibition.
The Smithsonian Astrophysical Observatory will develop "Cosmic Horizons: Our Place in Space and Time." This will be a 5,000-square-foot traveling exhibition to help visitors explore the extraordinary recent breakthroughs and current mysteries in our scientific understanding of the structure and evolution of the universe. Cosmic Horizons will reach over 3 million people on its tour of nine to twelve science museums. A coordinated set of programmatic activities and resources for adult and family audiences, materials for teachers and students, and on-site workshops for host venues will be developed in partnership with Boston's Museum of Science to maximize the impact of this space-science education endeavor.