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resource evaluation Media and Technology
Introduction The American Anthropological Association contracted with Minda Borun, Museum Solutions, to conduct a summative evaluation of the website http://www.understandingrace.com/ developed by s2n Media in connection with the Race exhibit. The exhibit, created by the AAA and the Science Museum of Minnesota, will travel to museums around the country. The website complements the exhibit and also stands on its own as a rich resource on the subject of race and human variation. The summative evaluation is based on an online survey. The link was posted on the website and data was collected using
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TEAM MEMBERS: Minda Borun American Anthropological Association
resource project Professional Development, Conferences, and Networks
The University of Minnesota and the University of Florida are collaborating on the creation of a Master Naturalist Program for adults that will serve as a model for nationnwide dissemination. This program, which builds on the existing Florida Master Naturalist Program, will provide intensive 40-hour training sessions in ecology, natural/cultural history and the environment for volunteers in Minnesota. Participants will then complete 40 hours of supervised volunteer service at local natural history centers while volunteers in both Florida and Minnesota will have the option of participating in advanced training workshops. Staff members at informal science education institutions and natural history centers take part in train-the-trainer workshops to assist with dissemination. Deliverables include three training modules (Big Woods, Big Rivers; Prairies and Potholes; North Woods, Great Lakes), advanced training workshops, local Master Naturalist Chapters, annual conferences, training materials and workshops for Master Naturalist Instructors, and a project website. It is anticipated that this project will result in the implementation of 64 Master Naturalist workshops, directly reaching 1,280 volunteers, while 750 participants are anticipated for advanced training workshops. It is estimated that 130 staff will participate as Master Naturalist Instructors. Indirect impacts will be realized as volunteers contribute more than 51,000 hours in service to nature centers and informal science institutions interacting with public audiences while conducting natural history activities. Strategic impact will be realized in the outcomes of the comprehensive evaluation plan that will assess immediate and longitudinal impacts on public and professional audiences.
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TEAM MEMBERS: Robert Blair Martin Main Amy Rager Karen Oberhauser
resource project Media and Technology
Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
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TEAM MEMBERS: Michael Schwarz
resource project Media and Technology
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Exhibitions
The Anchorage Museum of History and Art, working with the Calista Elders Council, will develop a 5,000 sq ft traveling exhibition presenting 19th-century Yup'ik Eskimo technologies, their contemporary applications, and the underlying scientific processes. Featuring Yup'ik artifacts, it will integrate indigenous knowledge into the teaching of basic science principles as well as demonstrate the role played by science in everyday life. The exhibition will be organized around seasonal activities practiced in the past and retaining modern relevance. The Oregon Museum of Science and Industry (OMSI) will develop the comparative exhibits on modern science and technology, and the Imaginarium will develop complementary educational programming. Primary audiences will include rural Alaska Natives, both youth and elders, non-Native Alaska residents and visitors, as well as venues outside Alaska. By demonstrating how indigenous knowledge can be related to modern science, this exhibition provides a model for the informal science education field on how to incorporate cultural aspects of their own communities into museum exhibitions and programs. In addition, it demonstrates how artifacts and hands-on science activities can be combined effectively to create engaging educational experiences.
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TEAM MEMBERS: Ann Fienup-Riordan Suzi Jones