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resource project Public Programs
This project is intended to develop a model for STEM education through local libraries. There are several unique features in this endeavor. The model is being aimed at rural libraries and adult residents that are geographically remote from typical venues such as museums, zoos, and science centers. According to the 2000 census, there are 50 million individuals in this designation and the size of the group is increasing and becoming more diverse. Efforts to impact diverse audiences who are economically disadvantaged will be part of the plan. In many rural locations there are few community venues, but libraries are often present. The American Library Association and the Association Rural and Small Libraries have begun the reinvention of these libraries so they can become more attuned to the communities in which they are apart. Thus, this project is an effort to find new ways of communicating STEM concepts to a reasonably large underserved group. The design is to derive a "unit of knowledge enhancement" (some portion of Climate Change, for example) through a hybrid combination of book-club and scientific cafe further augmented with videos and web materials. Another part of the design is to enhance the base STEM knowledge of library staff and to associate the knowledge unit with an individual who has the specific STEM topic knowledge for a specific unit. Considerable effort shall be expended in developing the models for staff knowledge enhancement with a progressive number of librarians in training from 8 to 20 to 135. To build the content library model, five units of knowledge will be devised and circulated to participating libraries. Evaluation of the project includes front end, formative and summative by the Goodman Research Group. In addition to the "units of knowledge enhancement," the major results will be the model on how best to relate and educate citizens in rural environments and how to educate the library staff.
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TEAM MEMBERS: Daniel Rockmore Marcelo Gleiser Marion Rice John H Falk Alfred Bennett Meighan Maloney
resource project Media and Technology
The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year. Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.
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TEAM MEMBERS: Patti Parson
resource project Media and Technology
This project is designed to bridge the "public understanding of science" radio model with a "public engagement with science" approach using a new public media tool - the "Public Insight Network". Radiolab, an innovative hour-long radio program has developed a highly innovative and successful format over the past 5 years that fosters interest and understanding in STEM based on audiences' natural curiosity. It has exposed non-science attentive listeners to transformative STEM concepts such as Stochasticity (physics, statistics, neuroscience), Musical Language (behavioral science, neurology, acoustics) and Space (mathematics, astronomy, technology, engineering). This project will expand the model using innovative online strategies that will connect listeners with working scientists, with each other and with the Radiolab hosts. This new model is grounded in the direct interaction of audiences and scientists which positions listeners as active creators and curators of content rather than passive recipients. The target audience is young adults 18 years old and above. Key organizational partners are The Public Insight Network (and their affiliation with the National Academies of Science), American Public Media, the Borough of Manhattan Community College and Brooklyn College. Project deliverables include 30 hour-long Radiolab programs for broadcast on public radio stations; interactive, user generated articles for the web site; live online chats, engagement "apps" for mobile smart phones; and live events at college campuses and science centers. In addition, the project will implement a mentorship program to train college-aged underrepresented students that have demonstrated an interest in science and/or science journalism. Formative evaluation will gather actionable information from audiences and scientists than can inform the design of the deliverables.The summative evaluation will assess the success of the strategy for engaging audiences in ongoing science learning. Audiences are projected to increase from the current base of 1 million radio listeners per season and 2 million podcast downloads per month. The intended learning outcomes for the audience include their gaining greater knowledge and exposure to current scientific research, and increased engagement by becoming participatory learners through online interactions with science professionals and other listeners.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Soren Wheeler
resource project Media and Technology
TERC is partnering with the Toxics Action Center to enhance the capacity of environmental organizations to teach mathematical literacy skills to low-income citizens, mostly women of color. Secondary collaborators include four environmental organizations around the country. The project is (1) developing math- and statistics-rich educational materials that help non-scientists interpret environmental test results, (2) developing training materials that help environmental organization personnel provide quantitative literacy training to citizens, (3) helping environmental organizations institutionalize project resources, and (4) evaluating the impact of project activities on environmental organizers, community members, and the general public. Project deliverables include bilingual, print- and web-based instructional materials (including videos) for environmental organizations to use with staff and community members; training sessions to create a cadre of environmental organization leaders who can conduct environment-focused, math training workshops; a communications toolkit for dissemination to journalists who cover environmental issues; and a resource-rich project web site.
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TEAM MEMBERS: Martha Merson Mary Jane Schmitt
resource project Media and Technology
'TV411 What's Cooking?' provides adults with low levels of literacy and numeracy with access to a free multi-media resource which delivers mathematics and science content in the form of an online cooking show. This series builds on a prior NSF planning grant (DRL 07-75623) and the research-based design of the TV411 educational materials while addressing biochemical, physical, and mathematical processes that occur in cooking and daily life. The project will be managed by the Education Development Center's Adult Literacy Media Alliance (ALMA) project, in partnership with the Public Internet Channel, a New York-based Head Start Program, and formal education partners. The project's goals are to raise awareness of math and science content in daily life, overcome negative attitudes and behaviors related to science learning, and increase knowledge, vocabulary, and skills related to science and math while building capacity to use informal science education resources. Additional goals are to increase the capacity level of adult educators and informal workshop facilitators to teach basic math and science concepts. Finally, the project is designed to research strategies in which low-literacy adult learners utilize informal math and science resources in a Web 2.0 environment. Deliverables include six video segments that embed basic literacy and numeracy concepts in a cooking show format, 12 interactive web activities including games and simulations, and a reconstructed TV411 Online website with Web 2.0 features. In year 2, Spanish language videos and web lessons, customized toolkits for The Public Internet Channel, workshop materials for parents, and articles and reports for dissemination to education and informal learning networks nationwide are produced. The videos will be distributed on TV411 Online and the Public Internet Channel (pic.tv). The mixed-methods evaluation addresses four impact categories (awareness, engagement, attitudes, and behavior). An embedded evaluation approach will be used to determine knowledge gains, while behavioral and attitudinal questions will be asked separately in two web surveys given to random sample of 500 website visitors. Interviews are used to determine teacher perceptions of usability and effectiveness of materials. 'TV411 What's Cooking?' is projected to attract 1.5 million website visitors in the first year and an additional 500,000 each subsequent year. This well-researched project advances adult literacy and numeracy, while providing students participating in GED, adult basic education, and informal community-based programs with engaging STEM content.
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resource project Exhibitions
John Carroll University, Cleveland's International Women's Air and Space Museum and Cleveland Public Schools are partnering in a three-year project to provide a cross-age, collaborative exhibit development experience to increase young peoples' science understanding and interest in science and teaching careers. The program exposes 120+ high school and undergraduate women to the skills of educational program planning and implementation. Content includes science, technology, engineering and math related to flight, and the history and role of women in flight related careers. The project proposes a highly supportive learning environment with museum, science and education experts working alongside students at secondary and undergraduate levels to design exhibits that will meet the interest and needs of the museum, and the young children and families from Cleveland schools who visit. Through qualitative and quantitative methods, the evaluation will measure change in participant career interests, content understanding and perception of science, technology, engineering and math subjects, and skill development in presenting these concepts to public audience members. Public and professional audience experiences will also be evaluated. More than nine hundred local elementary school age children, their families and 15,000 general public audience members will participate in student-designed, museum-based exhibits and programs. Deliverables include a model for university/museum partnerships in providing exhibit development and science learning experiences, three team-developed permanent exhibits about flight and women in science, a set of biographies about women and flight in DVD format and three annual museum based community events. The model program will be informed by national advisors from museum/university partners across the United States who will attend workshops in connection with the projects public presentations in years one and two. These meetings will both provide opportunities to reflect on the program progress and to develop new strategies in the evolution of the program design. Workshop participants will develop plans to implement similar programs in their home locations, impacting another layer of public audiences. The transferability of the model to these new sites will be measured in year three of the proposal. An additional 25,000 participants are expected to be impacted in the five years following the grant period. Beyond the implementation sites, the model's impact will be disseminated by the PI and participants in the program through peer reviewed journals and presentations at national conferences.
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TEAM MEMBERS: Gregory DiLisi