The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
In this article, University of Wisconsin-Milwaukee researchers Dawn D' Amico and Wendy Pokorny discuss findings from their study that investigated the impact of a museum visit on preconceived notions of scientific explanation. D' Amico and Pokorny found that visitors' preconceptions were unlikely to change as a result of viewing exhibits.
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS:
Stephen BitgoodDonald PattersonArlene Benefield
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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TEAM MEMBERS:
Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood address the following evaluation questions: (1) Would label reading decrease when the number of labels is increased? (2) Do groups who visit in families behave differently than groups composed of adults only? and (3) Do label readers view exhibit objects longer than nonreaders? The researchers share findings from a study that evaluated these questions in the Egyptian Mummy gallery at the Anniston Museum of Natural History.
In this article, Jacksonville State University's Amy Cota summarizes a 1984 "British Journal of Psychology" article written by M.B. Alt and K.M. Shaw, in which the authors attempt to classify museum exhibits in terms of "the way they are perceived by museum visitors." Cota discusses how this research suggests that there are a number of exhibit factors of greater importance than interaction or participation.
Project LIFTOFF works with local, regional, and national partners to engineer statewide systems for Informal Science Education that inspire: YOUTH to pursue STEM education and careers through increased opportunities for quality, hands-on STEM learning. AFTERSCHOOL STAFF to facilitate STEM learning experiences that contribute to the overall STEM education and aspirations of youth in their programs. PROGRAM ADMINISTRATORS to encourage and support staff in the integration of STEM enrichment into the daily programming. STATE LEADERS to sustain and expand afterschool learning opportunities so that all students have access to engaging STEM experiences outside of the regular school day. Project LIFTOFF is dedicated to the development of the following essential elements of statewide systems for informal science education:
Access to appropriate STEM Curriculum for youth of all ages, abilities, and socio-cultural backgrounds that meets the needs and interests of individual community programs
Systematic STEM Professional Development that matches individual skills in positive youth development with abilities to facilitate discovery and science learning
A diverse Cadres of Trainers who will deliver the professional development, technical assistance and curriculum dissemination in their local communities
Authentic Evaluation of informal science efforts that determine the impacts on youth aspirations and the capacity of youth programs to provide quality STEM experiences
Local STEM education leadership to identify the ways in which collaborative education efforts can advance the development of 21st Century Skills and the preparedness for STEM workforce and higher education
Partnerships in support of youth development and informal science education that convene local, regional, and statewide organizations and stakeholders
To advance national initiatives and states' sySTEM engineering efforts, LIFTOFF coordinates an annual convening, the Midwest Afterschool Science Academy, that brings together national informal science experts, system leaders and youth development professionals to elevate the levels of science after school. The 5th MASA will be in the spring of 2014 in Kansas City, MO
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TEAM MEMBERS:
Missouri AfterSchool NetworkJeff Buehler
In this paper, we present the DeepTree exhibit, a multi-user, multi-touch interactive visualization of the Tree of Life. We developed DeepTree to facilitate collaborative learning of evolutionary concepts. We will describe an iterative process in which a team of computer scientists, learning scientists, biologists, and museum curators worked together throughout design, development, and evaluation. We present the importance of designing the interactions and the visualization hand-in-hand in order to facilitate active learning. The outcome of this process is a fractal-based tree layout that
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.