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resource project Exhibitions
There is a dearth of prominent STEM role models for underrepresented populations. For example, according to a 2017 survey, only 3.1% of physicists in the United States are Black, only 2.1% are Hispanic, and only 0.5% are Native American. The project will help bridge these gaps by developing exhibits that include simulations of historical scientific experiments enacted by little-known scientists of color, virtual reality encounters that immerse participants in the scientists' discovery process, and other content that allows visitors to interact with the exhibits and explore the exhibits' themes. The project will develop transportable, interactive exhibits focusing on light: how we perceive light, sources of light from light bulbs to stars, uses of real and artificial light in human endeavors, and past and current STEM innovators whose work helps us understand, create, and harness light now. The exhibits will be developed in three stages, each exploring a characteristic of light (Color, Energy, or Time). Each theme will be explored via multiple deliveries: short documentary and animated films, virtual reality experiences, interactive "photobooths," and technology-based inquiry activities. The exhibit components will be copied at seven additional sites, which will host the exhibits for their audiences, and the project's digital assets will enable other STEM learning organizations to duplicate the exhibits. The exhibits will be designed to address common gaps in understanding, among adults as well as younger learners, about light. What light really is and does, in scientific terms, is one type of hidden story these exhibits will convey to general audiences. Two other types of science stories the exhibits will tell: how contemporary research related to light, particularly in astrophysics, is unveiling the hidden stories of our universe; and hidden stories of STEM innovators, past and present, women and men, from diverse backgrounds. These stories will provide needed role models for the adolescent learners, helping them learn complex STEM content while showing them how scientific research is conducted and the diverse community of people who can contribute to STEM innovations and discoveries.

The project deliverables will be designed to present complex physics content through coherent, immersive, and embodied learning experiences that have been demonstrated to promote engagement and deeper learning. The project will research whether participants, through interacting with these exhibits, can begin to integrate discrete ideas and make connections with complex scientific content that would be difficult without technology support. For example, students and other novices often lack the expertise necessary to make distinctions between what is needed and what is extra within scientific problems. The proposed study follows a Design-Based Research (DBR) approach characterized by iterative cycles of data collection, analysis, and reflection to inform the design of educational innovations and advance educational theory. Project research includes conceiving, building, and testing iterative phases, which will enable the project to capture the complexity of learning and engagement in informal learning settings. Research participants will complete a range of research activities, including focus group interviews, observation, and pre-post assessment of science content knowledge and dispositions.

By showcasing such role models and informing about related STEM content, this project will widen perspectives of audiences in informal learning settings, particularly adolescents from groups underrepresented in STEM fields. Research findings and methodologies will be shared widely in the informal STEM learning community, building the field's knowledge of effective ways to broaden participation in informal science learning, and thus increase broaden participation in and preparation for the STEM-based workforce.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Todd Boyette Jill Hamm Janice Anderson Crystal Harden
resource evaluation Media and Technology
Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
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TEAM MEMBERS: J. Albert Uy Neil Losin Nathan Dappen
resource evaluation Media and Technology
To provide feedback during the development of a second series for “Journey to Planet Earth,” an evaluation of one finished program in the first series was carried out with two different samples: an adult PBS-viewer sample and a upper middle school sample. The former sample represents the traditional audience for an environmental series. The latter sample was included to explore how the video series appeals to and is understood by the age group for which the outreach efforts are planned. The general goals for the research were as follows: • reaction to the program overall with respect to
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TEAM MEMBERS: Barbara Flagg
resource evaluation Media and Technology
This presentation outlines the front-end and formative evaluation of the redesigned Ancient Worlds Gallery at the Milwaukee Public Museum (MPM), set to open in the spring of 2015. The gallery will contain artifacts, props, and interactives pertaining to ancient Near Eastern, Egyptian, Greek, and Roman cultures. The previous MPM exhibition featuring these civilizations was presented chronologically; for this new gallery, six themes have been selected to guide the visitor experience: construction, communion, community, communication, commerce, and conflict. When affiliated with the Institute for
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TEAM MEMBERS: Milwaukee Public Museum Sharisse Butler
resource evaluation Media and Technology
This report summarizes findings from a three-year study of the Time Team America: Science of Archeology project, funded by the National Science Foundation. The project included a series of archaeology field schools for youth, four broadcast episodes and a redesigned website with a variety of information and instructional resources. The evaluation included both formative and summative components and a mix of qualitative and quantitative methods including surveys, interviews, and focus groups. Includes interview protocol and survey.
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TEAM MEMBERS: Oregon Public Broadcasting Jennifer Borland
resource research Media and Technology
Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor black tobacco farmer whose cells—taken without her knowledge in 1951—became one of the most important tools in medicine, vital for developing the polio vaccine, cloning, gene mapping, in vitro fertilization, and more. Henrietta’s cells have been bought and sold by the billions, yet she remains virtually unknown, and her family can’t afford health insurance. Soon to be made into an HBO movie by Oprah Winfrey and Alan Ball, this New York Times bestseller takes readers on an extraordinary journey, from the “colored”
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TEAM MEMBERS: Rebecca Skloot
resource evaluation Media and Technology
Edu, Inc. provided expertise and experience in user testing and evaluation of public outreach using new media for this project. In their role as advisor, Edu, Inc., observed that the website successfully satisfied the project goal of producing and testing five new models of interactive media and several feedback mechanisms to allow the public to register personal opinions on ethical scenarios regarding nanotechnology. The evaluators suggest that there is significant anecdotal evidence to recommend four practices tested by the web designers: 1. The potential of web comics as a media to present
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TEAM MEMBERS: Douglas Spencer Oregon Public Broadcasting Jediah Graham Susan Hibbard
resource evaluation Media and Technology
Cracking the Maya Code is a one-hour PBS/NOVA adaptation of the two-hour feature documentary Breaking the Maya Code, based on the book of the same title by Michael D. Coe. Major funding for the project - which included website, eduational and outreach components - was provided by the National Science Foundation and the National Endowment for the Humanities. Knight Williams Research conducted a summative evaluation of Cracking the Maya Code. The evaluation examined the appeal, clarity, and educational impact of the program, focusing on educating Viewers about: The basic principles that underlie
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TEAM MEMBERS: Valerie Knight-Williams Night Fire Films
resource project Media and Technology
This multimedia project tells the human story of the long, continuing quest to identify, understand, and organize the basic building blocks of matter leading to the Periodic Table of Elements. Project deliverables include a two hour PBS documentary; a website on the Periodic Table and discovery of the elements; a Teacher\'s Guide; and an Outreach Plan led by the St. Louis Science Center and nine other science centers. The target audiences are adults with an interest in science, inner-city youth, and high school chemistry teachers and their students. Partners include Moreno/Lyons Productions, the American Chemical Society (ACS), the Chemical Heritage Foundation; the St. Louis Science Center; and Oregon Public Broadcasting. The national broadcast and outreach activities are intended to complement the International Year of Chemistry (IYC) 2011, furthering the opportunity to enhance the public understanding of chemistry. The goal of the project is to reveal science as an intensely human process of discovery through stories of some of the greatest scientists. The two-hour PBS special will tell a "detective story" of chemistry, stretching from the ancient alchemists to today's efforts to find stable new forms of matter. Among key characters will be Joseph Priestley, Antoine Lavoisier, Humphry Davy, Dmitrii Mendeleev, Marie Curie, Harry Moseley, and Glenn Seaborg. The program will show both their discoveries and the creative process, using reenactments shot with working replicas of their original lab equipment. Interwoven with history will be segments on modern chemical research and the real-world consequences of the discoveries. A two-part Outreach Plan is aimed at engaging inner-city youths through a network of ten science centers led by the St. Louis Science Center and at reaching a broader audience through events, activities, and publications offered by ACS during National Chemistry Week and IYC 2011. The television program is projected to reach three million viewers during its multiple broadcasts over premiere week, increasing to five million or more with subsequent repeat broadcasts and DVD distribution. It is estimated that 6,500 underrepresented urban teens will participate in the hands-on activities in the ten science centers during IYC 2011. The website is intended to become a resource extending the reach and impact of the project for a decade or more. The summative evaluation will assess the extent to which the project accomplishes the goals of enhancing public understanding of chemistry, affecting public attitudes toward chemistry and chemists, and improving the understanding of the nature of science. Three studies will be conducted. The first will be an in-depth evaluation of the program and Web site with a sample of 150 adult PBS viewers using a two-group post-test randomized study design. The second study will evaluate the outreach effort with diverse audiences at the local level prior to and during National Chemistry Week using on site observations, surveys, and interviews to capture participant feedback at local events. The third study will evaluate high school educators' use of the Teacher's Edition & Guide.
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TEAM MEMBERS: Kathryn Dietz Bonnie Waltch Stephen Lyons Judy Kass Barbara Flagg
resource project Media and Technology
Ways of Knowing, Inc. is developing "The Writing Project," two one-hour television documentary programs about the science (the archeology and written history, anthropology, and cognitive science) of writing systems and, at the same time, about "creative writing," from cuneiform tablets to e:mail. The programs will show how writing is a different thing from speech, and how it did not evolve, like speech, but had to be invented. The goal of the project is to inform a wide, general audience about the most important technological invention since the beginning of civilization, to introduce them to the science of writing systems (grammatology), and to create an original "Introduction to Writing" for colleges and high schools. During this planning phase, the staff will conduct the research needed to bring order and focus to the topic and develop a treatment for presenting the topic in the two films. The PI and his colleagues would draw upon the wisdom of numerous experts in the field of science of writing including three world renowned scholars: William Bright, University of Colorado, Professor Emeritus, UCLA, and editor of "Written Language and Literacy;" Peter Daniels, author, scholar, lecturer on grammatology, and editor of "The World's Writing Systems;" and Victor Mair, Professor of Chinese at U-Penn. On the literary side, writers to be interviewed in the planning phase include Kurt Vonnegut, Elmore Leonard, and Helen Vendler. Specific costs involved in the nine-month planning phase include travel; producer, writer, and researcher fees; fees to consultants; and mini conferences of experts.
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TEAM MEMBERS: Gene Searchinger
resource project Media and Technology
Independent Communications Associates will develop a five-part television public television series on light, optics, and perception, entitled "Light and Mind." The series explores both the outer, physical world of light and optics and the inner world of the mind that processes visual information. The programs examine the history of the subject as well as the frontiers of current research. The project is designed to be accessible to a wide range of audiences: the series is planned as a PBS primetime special aimed at adults while the ancillary educational materials are targeted to high-school students. During the first phase of planning the producers will work with their advisors, research and write a fuller treatment of the five episodes and a full script for the first program, create a budget, and develop an educational strategy and outline of the educational materials.
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TEAM MEMBERS: David Stork David Kennard
resource project Media and Technology
"Roman City," fourth in a series of PBS specials based on the acclaimed books of David Macaulay, is an hour-long film that traces the planning, engineering, building and habitation of an ancient Roman city at the height of empire. The program continues the unique Macaulay presentation format of a cinemaquality animated dramatic story juxtaposed with live- action documentary segments, hosted by Mr. Macaulay and filmed at actual sites portrayed in the story. Each film roots its dominant structures and technology firmly within the thought and culture of its historical period. The dual presentation style has enabled the previous Macaulay specials to capture a wide range of viewers from young children all the way up to older adults. "Roman City," as well as the previous award-winning Macaulay specials--"Castle," "Cathedral" and "Pyramid"--is specifically aimed at enhancing the scientific, technical and humanistic understanding of both young people and adults outside of the formal educational environment. All indication from the previous programs suggests that this goal has been widely achieved. There is a natural curiosity about other cultures, about things technical and how they interrelate with human needs and aspirations, and we believe our unique format satisfies that curiosity in an entertaining, informative and educational manner. The ancient Romans achieved breakthroughs in planning and the delivery of those elements deemed necessary for the functioning of an increasingly world. Aqueducts, sewers, roads, bridges, amphitheaters and public buildings, even public lavatories, all speak to the technical mastery of the ancient Romans. And if their social aims were not always as "advanced" as their scientific and technological sophistication, then that, too, provides a modern object lesson on the critical and mutually dependent interrelationship of science and civilization.
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TEAM MEMBERS: Larry Klein