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resource evaluation Media and Technology
The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi-experimental separate-sample pretest-posttest design was used to evaluate the film in its natural theater setting: 204 adults responded to the presurvey and 199 to the post survey. Thirty adult audience members were also interviewed by phone one week later
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TEAM MEMBERS: Arthur Johnson
resource research Public Programs
It has been argued that visitors' pre-visit “agendas” directly influence visits. This study attempted to directly test the effects of different museum visit agendas on visitor learning. Two new tools were developed for this purpose: (1) a tool for measuring visitor agendas; and (2) a tool for measuring visitor learning (Personal Meaning Mapping). Visitor agenda was defined as having two dimensions: motivations and strategies. Personal Meaning Mapping is a constructivist approach that measures change in understanding along four semi-independent dimensions: extent, breadth, depth, and mastery
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TEAM MEMBERS: John H Falk Theano Moussouri Douglas Coulson
resource project Public Programs
GSWA's stream team monitors the 5 streams in the watershed through chemical and visual assessments. Training is required for all new volunteers. The primary goal of the chemical monitoring program is to measure the volume of water, nutrients and sediments flowing into the Great Swamp National Wildlife Refuge. The main purpose of the visual assessment program is to help gather data for the Watershed Association and the State on waterbodies that are not currently being assessed by the NJDEP. All of this data helps to generate a picture of the overall health of our streams and help to identify areas where where water quality improvements could be made.
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TEAM MEMBERS: Great Swamp Watershed Association Kelley Curran