The Museum of Science (MoS) in Boston is contributing to early endeavors of informal science educators to engage and inform the public about the emerging field of nanotechnology by producing 3-5 minute segments that appear on a regional cable news station, New England Cable News (NECN). Multimedia Research implemented a naturalistic post-only experiment with three general goals: (1) to assess the effectiveness of four Sci-Tech Today segments in engaging, educating and motivating the public to learn more about nanotechnology; (2) to appraise local news viewers' support for science and