Through the T523: Formative Evaluation for Educational Product Development course, our team conducted a semester-long formative evaluation for the Museum of Science, Boston (MoS) Gaia Exhibit. The Gaia Exhibit (Gaia) is a new, temporary art installation located in the MoS’s Blue Wing exhibition hall. Gaia that strives to inspire appreciation for the earth and climate change awareness. The exhibit displays imagery of the Earth’s surface on a twenty feet diameter, three-dimensional globe. Additional exhibit elements include projected questions on the floor to prompt reflection and exhibit-
Purpose: The Museum of Pop Culture (MoPOP) in Seattle, WA, changed their name from Experience Music Project in 2016. The institution has undergone several changes since its inception and has not conducted a comprehensive visitor study since 2010. As such, MoPOP partnered with the University of Washington Museology Graduate Program to conduct a large-scale visitor study to better understand who MoPOP visitors are, explore their perceptions of pop culture and MoPOP prior to their visit, and the extent to which these perceptions changed due to their museum experience.
Methods: Pre-visit
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use along with their understanding of the human visual system to create movie illusions. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent did the program appeal to adult viewers? To what extent did the program achieve its intended viewing goals? What
This final report summarizes the findings from three summative evaluation activities conducted by Serrell & Associates and the Oakland Museum of California with visitors to the newly renovated, reinstalled, and reinterpreted Gallery of California Natural Sciences in April and July 2014: the stay-time study, the cued questionnaire study, and the personal connections study.
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TEAM MEMBERS:
Serrell & AssociatesBeverly SerrellMary T. Faria
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
This paper describes findings from a Ph.D. study of visitors, particularly non-museum visitors, at two university art museums in Hong Kong. This study contributes to the literature on museum education in Hong Kong, which is a relatively new area of study in Asia. This study is also the first museum visitor survey done on a university population in Hong Kong. It includes the questionnaire mailed to participants in the study.
This is an abstract of Marilyn G. Hood's 1981 Ph.D. dissertation at Ohio State University. Hood researched the relationship between critical attributes of leisure choices and audience preferences for selected activities, such as museum participation. The research was carried out at the Toledo Museum of Art.
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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TEAM MEMBERS:
Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Jacksonville State University's Ann Cleghorn summarizes a 1993 "Museum Management and Curatorship" article written by Paulette M. McManus. The article cites findings from a study of visitor's memories as indicators of the impact of museum visits. The study analyzed visitors ages 8-50 years, who visited "Gallery 33, A Meeting Ground of Cultures in the Birmingham Museum and Art Gallery," an exhibition about human society and includes materials on beliefs, values, customs, and art from around the world.
This project was an early example of STEAM (Science, Technology, Engineering, Art, Math) and was produced for the 2004 BLD Studios art exhibition, Time Machines, in Columbus, OH. This project included a chair and a desk made of drawers, on top of which was a audio/video work station where visitors sat and interacted with the technology by using the headphones and listening to one tape deck for instructions and then listening to music on the other while watching the TV screen with special HyperSpeks(tm). There was also a panel of photos above the TV designed to simulate time travel. The instructions explained the purpose of the exhibit and how to use the TV to tune into various channels to pick-up a variety of video static on empty UHF frequencies. The music was designed to put the visitor into a certain frame of mind. It was futuristic sounding and created using DEMI sampling, a proprietary sampling technique also created by Marshall Barnes. The intent was to set the mood. Training Session was supposed to simulate training prospective transdimensional travelers in the cognitive exercises required to deal with the psychological rigors of time/parallel universe travel. The HyperSpeks(tm) allowed the visitors to search for various shapes in the TV static on a number of selcted channels which would resemble such cosmological constructs as black holes and wormholes. The static was live and not prerecorded and so the interaction on all levels was live and in real time. Visitors were to write their observations down on paper which was provided via a note pad and pen at the exhibit. In this way, a record of their experiences existed for subsequent visitors to review. The visitors were also told to view the photo panel, which consisted of pictures taken in 1977, but not developed until 2004. As a result, the pictures were somewhat faded and all tinted pink, however, when the visitors viewed them with the HyperSpeks(tm) they appeared not only normal color, but almost as if the scenes they depicted were views outside a window. Thus, the visitor was able to travel optically back in time and see the images the way they looked when they were originally photographed.
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TEAM MEMBERS:
Marshall Barnes
resourceevaluationMuseum and Science Center Programs
Star Wars: Where Science Meets Imagination is a National Science Foundation funded project which developed a national traveling exhibition on science and technology themes depicted in the Star Wars movies. The Museum of Science, Boston (MOS) developed the exhibition in collaboration with Lucasfilm Ltd. and Science Museum Exhibit Collaborative (SMEC). The exhibition will travel to members of the SMEC in Los Angeles, Portland, Fort Worth, St. Paul, Columbus, Philadelphia, and Boston. Other venues will display the exhibition after the Collaborative tour. Tisdal Consulting was contracted to
In June 2010, the Gardner contracted with the Institute for Learning Innovation to augment the results of a large scale, Wallace Foundation funded quantitative study. Specifically, ILI was asked to conduct a focused, qualitative study that would provide in depth data about local visitors' long term perceptions of their Gardner Museum experience. Semi structured, retrospective interviews were conducted with 31 museum visitors, months after their Gardner experience. Key results include the following: 1) Study participants demonstrated a range of motivations for visiting the Gardner, but most
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TEAM MEMBERS:
Jeanine AnceletIsabella Stewart Gardner MuseumJessica J. LukeErin Johnson