ISE educators may operate with the assumption that visitors come to the museum for learning, but this research shows that, two years after the visit, what these adult visitors remember is linked to their identity-related motivations for their visit. Based on five broad categories (explorers, facilitators, professional/hobbyists, experience seekers, and rechargers; see Falk 2006), this research shows that what museum visitors learn, remember about their experience, and its subsequent impact are influenced by how the museum meets the needs of these learners.