We were interested in learning which images -- videos, graphics or GIFs -- worked best in our Facebook posts to inform our future Facebook content creation strategies.
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
The KQED Science Engagement team set out to test different formats of media with the same mask message used in the survey conducted by Texas
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences.
To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
The night skies and the planet on which we live can be inspirational to young and old alike. In the run up to its 200th anniversary in 2020, the U.K.'s Royal Astronomical Society has put together a £1 million scheme to fund outreach and engagement activities for groups that are less well served in terms of access to astronomy and geophysics. This article outlines the projects funded and the impact they are starting to have.
The National Academy of Sciences’ LabX program came into existence in 2017 with a directive to develop programming meant to engage with a young-adult (18-37 years old) target audience who are active decision-makers and whose actions impact current and future policies. While conducting preliminary research, the LabX staff and advisory board discovered that available research on young adults’ relationship with science was sadly lacking in detail, beyond obvious conclusions about high levels of interest in technology and social experiences.
To fill these knowledge gaps, gain a deeper
Given the importance of learning to economic and life success, this review seeks to broaden the conception of learning beyond traditional formal education. Learning occurs every day in many ways and in a range of settings. This broad scope of learning--termed "informal learning"--is increasingly important in the rapidly changing knowledge economy. As such, in this review paper, we examine the different types of informal learning, their opportunities and challenges, and their issues of access and equity. Spanning multiple disciplines, e draw particular attention to the workplace and adult
DATE:
TEAM MEMBERS:
Michelle Van NoyHeather JamesCrystal Bedley
Public opinions toward emergent technologies may be highly dependent on the manner in which people are introduced to these technologies for the very first time. In this light, understanding how such first introductions are related to adolescents’ information seeking behaviors and their developing opinions may be particularly interesting because this target public can be considered to be not only future users of the technology but also future decision makers of its development. The present paper presents a case study of the introduction of ecogenomics among 246 adolescents who were asked to
DATE:
TEAM MEMBERS:
Mark BosRoy KloetCees KoolstraJaap Willems