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resource evaluation Informal/Formal Connections
This summary brief captures highlights from the evaluation report for the first year of the NSF-funded WaterMarks project (also available on this page). The purpose of this document is to communicate key updates from evaluation in a less technical way with the many different audiences who have an interest in keeping up with WaterMarks.
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TEAM MEMBERS: Donnelley (Dolly) Hayde Laura Weiss Justin Reeves Meyer
resource evaluation Informal/Formal Connections
This is the evaluation report for the first year of the NSF-funded WaterMarks project. It reflects an initial summary of available evidence about the intended outcomes of program activities to date, as well as commentary on how the project is using (or could use) this information moving forward. This report contains descriptions of embedded measures (i.e. anonymized drawings and reflections captured on a thematic postcard) included in community walks and analyses of secondary data (i.e., interviews conducted by other members of hte project team), as well as reflections emerging from the
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TEAM MEMBERS: Donnelley (Dolly) Hayde Laura Weiss Justin Reeves Meyer
resource project Media and Technology
Few people realize that the largest part of our planet’s biosphere remains virtually unexplored and unknown. This enormous habitat, accounting for an area of 116 million square miles or the equivalent size of roughly 30 times the area of the United States, is the abyssal zone of the deep ocean. The abyssal sea floor, at about 6000 ft., contains more than four times as much habitat for animal life as all of the dry mountains, forests, deserts, plains and jungles combined. Microscopic larvae in the deep ocean, are essential for the renewal and replenishment of life and they repopulate areas damaged by human activities such as mining and trawling, and they make marine protected areas both feasible and important. The National Science Foundation has funded intensive studies of oceanography related to larval recruitment for decades. However, findings from this large NSF investment of personnel, technology and funding have never been widely presented to the public. This project proposes to remedy this by developing a 40 minute giant screen film to be shown in science centers across the country, supported by virtual reality and augmented reality learning tools. The film will cover select deep ocean science expeditions using the deep-sea vehicles Alvin and ROV Jason. Content will include elements of the research process, activities related to the design and operation of deep-sea vehicles as well as interviews with scientists and technologists. The companion activities, Deep-Ocean Pilot (a VR-360° viewing station) and Plankton Quest (an AR biology treasure hunt) will extend the audience experience of the deep ocean out of the giant screen theater and into the surrounding museum environment. The website and social media will extend awareness and resources into homes. The project will be appropriate for a broad general audience, with particular appeal for the target audience of women and girls (ages 7-20). The larval biologist team is led by the PI at the University of Oregon, in collaboration with scientists from North Carolina State University, Western Washington University and the University of Rhode Island. Several young women scientists will be featured in the film providing role models. The production company, Stephen Low Productions, Inc. will use the latest technology on the Alvin and other cinematic tools to capture the visual images in the abyss. Collaborating museums will participate in the development and implementation of the Virtual and Augmented Reality learning tools as well as showing the film in their theaters.

Broader impact project goals include 1) Advancing public awareness of the abyssal ocean, the role of microscopic larvae, and what scientists are learning from expeditions that use deep submergence technologies; 2) Introducing public audiences and young women specifically to the wide range of STEM-related occupations encompassed in the field of ocean exploration and research; and 3) Advancing STEM learning research and practice in the area of immersive media in conveying STEM concepts and enhancing audience identification with STEM. Oregon State University’s STEM Research Center will build new knowledge by conducting formative and summative evaluation of the film and its associated support products (e.g., Virtual and augmented reality activities, website resources), addressing the following evaluation questions: 1)What do audiences take away from their experience in terms of fascination/interest, awareness and understanding related to ocean science exploration? 2) To what degree does the film alone or in combination with supplemental experiences trigger career awareness in girls and young women, and youth of racial/ethnic backgrounds? 3) To what degree do immersive experiences (a sense of “being there”) contribute to learning from the film? 4) How enduring are outcomes with audiences past the onsite immediate experience? Formative evaluation will be designed as ongoing improvement informed by empirical evidence in which evaluators work with team members to answer decision-relevant questions in a timely and project-focused way. The summative evaluation will be structured as an effectiveness study using mixed methods and ascertaining whether key programmatic outcomes have been reached and the degree to which particular program elements will have contributed to the results.
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TEAM MEMBERS: Craig Young Alexander Low Stephen Low George von Dassow Trish Mace
resource project Exhibitions
The Westmoreland Sanctuary Nature Center and Museum will develop an interactive educational museum exhibition to teach visitors about pond ecology, watershed health, and sustainable resource management and encourage them to become more involved in environmental conservation. The museum will use its pond ecology curriculum, which comports with Next Generation Science Standards, to educate approximately 10,000 visitors annually. The interactive exhibition will include a touchable model of a pond’s edge; a roll-out specimen drawer with additional taxidermy such as a green heron, frog, spotted salamander, or freshwater clam; and a microscope with slides of rainwater so students can see the “life” in a drop of water. Multi-level, take-home reading materials aimed at elementary, middle/high school, and adult learners will further promote science literacy and provide concrete ways individuals can get involved in their communities to support sustainable aquatic ecosystems.
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TEAM MEMBERS: Stephen Ricker
resource evaluation Exhibitions
RK&A conducted prototype testing for the Game Changers exhibition with a general public adult audience (18 years and older). The Game Changers exhibition is being developed by the Lemelson Center for the Study of Invention and Innovation at the National Museum of American History.
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TEAM MEMBERS: Amanda Krantz
resource project Exhibitions
The Montana Natural History Center, in collaboration with the University of Montana, will develop an exhibit to showcase a selection of the university's extensive fossil collection. This new exhibit will help create inclusive, inquiry-based, educational opportunities for preschoolers through adults. University faculty will guide specimen interpretation and story development. The exhibit will explore modern research into evolution in a time of climate change, sharing ongoing university research and highlighting STEM careers and citizen science work. The project is based on interests identified through surveys, museum visitor recommendations, and a member focus group.
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TEAM MEMBERS: Drew Lefebvre
resource evaluation Media and Technology
Through the T523: Formative Evaluation for Educational Product Development course, our team conducted a semester-long formative evaluation for the Museum of Science, Boston (MoS) Gaia Exhibit. The Gaia Exhibit (Gaia) is a new, temporary art installation located in the MoS’s Blue Wing exhibition hall. Gaia that strives to inspire appreciation for the earth and climate change awareness. The exhibit displays imagery of the Earth’s surface on a twenty feet diameter, three-dimensional globe. Additional exhibit elements include projected questions on the floor to prompt reflection and exhibit-
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TEAM MEMBERS: Lauren Hom Kris Hsu Julia Rose
resource research Public Programs
A practical guide containing descriptions of 11 Tinkering activities for adult learners. It can be used by community development and informal learning practitioners working with adult groups. Some of the activities were newly developed while others were adjusted from already existing and tested activities. Special focus is given to activities suitable for adults from different backgrounds, taking into account different needs, interests and motivations. This publication is a product of Tinkering EU: Addressing the Adults, funded with support from the Erasmus+ Programme of the European Union.
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TEAM MEMBERS: Sarah Funk
resource research Public Programs
This poster was presented at the 2021 NSF AISL Awardee Meeting. Programming includes Neighborhood Walks led by teams of scientists/engineers and artists Community Workshops, Local Artist Projects, and Youth Mentorship focused on neighborhood and citywide water issues Intergenerational participation, from seniors and adult learners to young adults, teens, and middle schoolers
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resource research Media and Technology
Media researchers from Texas Tech University, evaluators at Rockman et al, and KQED, a public media organization serving the San Francisco Bay Area, set out to understand the COVID-19 information needs of its community to assist KQED science journalists with their health coverage. This is a summary of what we learned.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology
This is the fourth and final installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg
resource research Media and Technology
This is the third installment of a multi-part series describing experiences, lessons, and reflections of the San Francisco public-media based KQED Science news team during a year of reporting on and living through an unprecedented series of disasters.
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Sarah Mohamad Scott Burg