From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
The California Museum of Science and Industry (CMSI) will develop a new exhibit "Body in Balance: Developing Integrative Life Science Exhibits." This will be a 3000 sq. ft. component in the new 17,500 sq. ft. World of Life Exhibit Hall when the CMSI opens its new facility in 1997 and becomes the California Science Center. The World of Life is organized around several key science concepts which emphasize the commonalties among living things and their life processes. One of the major ideas to be communicated in this area is homeostasis as it applies to human beings. Homeostasis has been chosen because it is the unifying theme of system physiology. The exhibit will include seventeen exhibits (with a total of sixty- seven interactive elements) as well as a "The Body in Balance" theater presentations and bilingual (English/Spanish) exhibition books. This integrative view of body functions is consistent with recommendations from Benchmarks for Science Literacy and the Science Framework for California Public Schools Grades K-12. A broad menu of complementary formal education materials will be developed.