During 2007, the Exhibits Department conducted a summative evaluation of Wild About Otters to document visitors' interest in and their responses to this temporary exhibition. This study was conducted in three parts to examine visitors' behaviors and responses to aspects of the exhibition, including conservation content, emotional reactions and bilingual graphic panels. Research questions 1. How are visitors using the exhibition? Which exhibits are they attending to and for how long? 2. What did visitors think Wild About Otters was about? 3. What conservation content did visitors remember
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
Summary of Findings Summative Evaluation Cielo y Tierra Noticias del Mundo Robert L. Russell, Ph.D. Learning Experience Design October 2011 Learning Experience Design conducted summative evaluation of the project entitled: Cielo y Tierra Noticias del Mundo (Sky & Earth News of the World). A series of three evaluation sessions were conducted with radio listeners to look at the impacts of the programs on their interest in the topics presented, their understanding of the content presented, and their motivation to take further action. The first two studies used focus group sessions. The third and
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TEAM MEMBERS:
Robert RussellEarthSky Communications, Inc.Malu Jimenez
The NISE Network Forums were created to provide an in-depth learning experience that would (1) enhance participants' understanding of nano and its potential impacts; (2) increase participants' confidence in participating in public discourse about nanotechnologies; and (3) build informal science educators' knowledge and ability to conduct this type of programming at their institution (NISE Network Public Forums Manual, 2007). In an effort to reach out to a more diverse audience, the NISE Network Forums Team translated into Spanish the existing NISE Net forum "Nanomedicine in Healthcare" to
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TEAM MEMBERS:
Elizabeth KollmannJane MorganNanoscale Informal Science Education NetworkRoxana del Campo
The Conservation Trust of Puerto Rico collaborated with RK&A to study the impact of its Citizen Science program, a NSF-funded project designed to involve local Spanish-speaking citizens in scientific research that contributes to growing knowledge about the Trust's biodiversity and land management efforts. The Citizen Science program underwent formative evaluation in 2009 and summative evaluation in 2010. Summative evaluation is discussed here. Summative evaluation was guided by four impacts developed using NSF's Framework for Evaluating Impacts of Informal Science Education Projects. These
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Randi Korn & Associates, Inc.Conservation Trust of Puerto Rico
Throughout the year, El Museo del Barrio hosts various cultural programs that are open to the public and often free. To explore the effectiveness of the Museum's cultural programs, Randi Korn & Associates, Inc. (RK&A) conducted case studies for three programs Day of the Dead, Three Kings Day, and Super Sabado - Carnival. RK&A conducted naturalistic observations of visitors to the three programs. Trained data collectors unobtrusively observed program attendees and took notes on select behaviors using observation guides specific to each program. RK&A interviewed program participants 18 years and
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TEAM MEMBERS:
Randi Korn & Associates, Inc.El Museo del Barrio
For more than 20 years, the Science Career Ladder Program at the New York Hall of Science has provided unique opportunities for middle school, high school, and college students to be trained and mentored as Explainers at the museum. The program is designed to encourage and support personal and professional development of these students, increasing their academic achievement, personal growth, and participation in science and teaching careers. Previous evaluations have documented the impact on participants and opportunities for program growth. This report documents the findings and conclusions
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TEAM MEMBERS:
Jessica SicklerNew York Hall of ScienceErin Johnson
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional
The CASE program served communities that are underrepresented in current museum audiences. CASE served both females and males from underrepresented minority groups, primarily African American, Latino, and Asian. The most frequent participants were younger than 20 years-old and African American. CASE succeeded in making informal science learning accessible in participating communities. CASE served a total of 10,971 individuals between September 2004 and December 2008. Across the five years, families in the eight participating sites had a grand total of 358 opportunities to attend science
The Natural History Museum of Los Angeles County contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation to inform the reinstallation of the Ancient Latin America Hall. The study was conducted to examine visitors' experiences in the current exhibition, the nature of their connection with the objects on view, and their needs and preferences for interpretation. In-depth interviews were conducted with 20 English-speaking and 20 Spanish-speaking visitor groups, using a quota sampling method. Visitors were intercepted as they exited the current Ancient Latin America Hall
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Natural History Museum of Los Angeles County
The goal of this project is to extend the impact of the nationally broadcast weekly radio program, Science Friday to a new, young audience through the various new cyber-space platforms and interactive tools such as Facebook, Twitter, and Second Life as well as new emerging social networking tools. The STEM content over the course of the two year project will include a wide variety of topics in all disciplines. The relationship between art and science will also be a focus. The NPR radio broadcasts currently reach 1.3 million listeners every week, and that audience is expected to increase. In addition to that audience, this project will target a new audience of adults under the age of 35 using various cyber platforms and new social networking tools such as Second Life, Facebook, YouTube and Twitter. Audiences will also be reached through remote broadcasts from science centers and art centers around the country. Over 30 science centers will use this project's web content on their own web sites, reaching their audiences as well. The web content will be translated into Spanish and widely disseminated to Hispanic audiences. Each Friday afternoon, Ira Flatow, the PI will produce and host the nationally broadcast Science Friday radio program interviewing scientists and engineers in a lively engaging format. In addition, the Science Friday digital media team will be producing and inviting others to create and post digital content and commentary on the Science Friday web site for further dissemination through Second Life, Facebook, as well as other emerging networking platforms. The evaluation will use a quasi-experimental design to study the appeal of both the radio broadcasts and the cyber-platforms with both older and younger audiences. Proposed audience impacts include increased STEM knowledge, interest, and behaviors. Partner organizations include the Self Reliance Foundation, the New York Hall of Science, LA Theatreworks, and Tribeca Film Festival.