In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
ConCiencia News was the first Spanish-language news service in the United States focused exclusively on health, science and environmental news, providing free of cost news stories to a diverse array of Hispanic media including 100+ newspapers and magazines, top Hispanic web portals, and almost 150 Spanish-language radio stations. Each news story features original content developed by SRF journalists, and Hispanic researchers are often features to serve as role models for the public. The summative evaluation focused on two primary audiences for the Spanish-language stories: 1) the professional
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS:
Robert RussellJeff KlineJose AponteIsabel BenemelisJavier Sierra
Capitalizing on the appeal of the PBS KIDS project PLUM LANDING, PLUM RX will research and develop resources to help families and educators infuse environmental science learning into outdoor prescription programs, while ensuring they are appropriate for broad use in other informal settings. The growing outdoor prescription movement is designed to increase the amount of time children spend outside in nature. Programs are structured so that health care providers write "prescriptions" for children to engage in outdoor activity, and informal educators "fill" these prescriptions by facilitating youth and family participation in outdoor activities. There is preliminary evidence that these programs are getting kids outside, but best practices for transitioning "get outside" programs to become "get outside and learn about the environment" programs remain unidentified. PLUM RX is designed to build this knowledge and create resources that are responsive to the needs of both English and Spanish-speaking urban families. The project will work with informal educators and families through multiple cycles of implementation and revision, testing and refining PLUM LANDING resources (animations, videos, games, hands-on science activities, and support materials for informal educators and families), with the goal of designing an effective and accessible PLUM RX Toolkit for national dissemination. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM (Science, Technology, Engineering, Mathematics) learning in informal environments. The proposed research is designed to ensure that the PLUM RX Toolkit--the resources and support materials--will meet the needs of educators working in non-specialized urban settings. Education Development Center (EDC) and WGBH developers will collaborate on design-based research at three urban outdoor prescription programs serving low-income families: Philadelphia Nature Rx in Philadelphia, PA; Outdoors Rx in Boston, MA; and Portland Rx Play in Portland, OR. Moving through cycles of implementation, observation, analysis, and revision, the research team will work closely with educators, families, and developers to determine how the programmatic and structural features of the learning environment, the actions of the educators, and the intervention itself can most effectively support children and families' outdoor exploration in urban contexts. Toolkit materials will include resources for kids and families (including Spanish-speaking families) and informal educators (including those who work with families and directly with children in out-of-school settings). Directors from the three urban outdoor prescription programs will contribute to every phase of the research process, including recruiting families and youth who will participate in a weekly sequence of activities. The overarching focus of the analysis process will be on systematically describing the interaction between two dimensions of implementation: What happened during pilot implementations, and the factors that constrained or supported implementation as planned; and the quality of what happened, which will be defined with reference to the intended impacts. EDC will use a structured descriptive coding process to analyze the qualitative evidence gathered through interviews and observations during design and testing periods. Products of the research activities will include: a series of formative memos to the development team; a report mapping changes made to PLUM RX Toolkit materials in response to formative input and the intended impact of those changes; and findings regarding commonalities and differences across sites in the interaction of local contextual factors and the implementation success of the PLUM RX Toolkit. Concord Evaluation Group (CEG) will provide independent, summative evaluation of the project. Through this process, PLUM RX will build broader knowledge about how to design educational resources, geared for both families and informal educators, which respond to the unique challenges of exploring environmental science in urban environments.