For an award-winning, public media YouTube science and nature series like KQED’s Deep Look, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience?
Below is a summary of the key findings of the behind-the-scenes survey. Attached is the full report.
1. The measurable benefits of appending a fully produced behind-the-scenes video to a Deep Look episode appear to
As science communication programs grow worldwide, effective evaluation and assessment metrics lag. While there is no consensus on evaluation protocols specifically for science communication training, there is agreement on elements of effective training: listening, empathy, and knowing your audience — core tenets of improvisation. We designed an evaluation protocol, tested over three years, based on validated and newly developed scales for an improvisation-based communication training at the Alan Alda Center for Communicating Science. Initial results suggest that ‘knowing your audience’ should
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TEAM MEMBERS:
Christine O’ConnellMerryn McKinnonJordan Labouff
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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TEAM MEMBERS:
Yuko IkkataiAzusa MinamizakiKei KanoAtsushi InoueEuan McKayHiromi M. Yokoyama
Background
Mentorship has been well-established in the literature as fostering scientific identity and career pathways for underrepresented minority students in science, technology, engineering, and mathematics (STEM) fields. Mentorship is prioritized by programs that aim to increase diversity and support future leadership in STEM fields, but in-depth understanding of mentorship in these contexts remains limited. Drawing on qualitative interview data, we sought to understand the relationship between mentoring and scientific identity among a diverse sample of 24 students in one such program
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TEAM MEMBERS:
Kaitlyn AtkinsBryan DouganMichelle Dromgold-SermenHannah PotterViji SathyA.T. Panter
Peer production projects involve people in many tasks, from editing articles to analyzing datasets. To facilitate mastery of these practices, projects offer a number of learning resources, ranging from project-defined FAQsto individually-oriented search tools and communal discussion boards. However, it is not clear which project resources best support participant learning, overall and at different stages of engagement. We draw on Sørensen's framework of forms of presence to distinguish three types of engagement with learning resources: authoritative, agent-centered and communal. We assigned
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TEAM MEMBERS:
Corey Brian JacksonCarsten OsterlundKevin CrowstonMahboobeh HarandiLaura Trouille
Computing fields are foundational to most STEM disciplines and the only STEM discipline to show a consistent decline in women's representation since 1990, making it an important field for STEM educators to study. The explanation for the underrepresentation of women and girls in computing is twofold: a sense that they do not fit within the stereotypes associated with computing and a lack of access to computer games and technologies beginning at an early age (Richard, 2016).
Informal coding education programs are uniquely situated to counter these hurdles because they can offer additional
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This Innovations in Development project addresses the need to broaden girls' participation in STEM studies and career pathways. While women make up 47% of the U.S. workforce, they hold only 28.3% of STEM jobs and only 1 in 10 employed engineers and scientists are minority women. Girls of low socioeconomic status start losing interest and confidence in STEM during middle school, and this decline often continues as girls get older. Multiple sociocultural barriers contribute to girl's loss of confidence including gender and ethnic stereotypes; lack of culturally responsive programming; limited exposure to women role models; and few or no hands-on STEM experiences. This project builds upon the success of SciGirls, the PBS television show and national outreach program, which provides professional development on research-based gender equitable and culturally responsive teaching strategies designed to engage girls in STEM. It is a collaboration between Twin Cities Public Television, the Cornell Lab of Ornithology, and the National Park Service. The project's goal is to create media-rich citizen science experiences for girls, particularly girls of color and/or from rural areas, which broaden their STEM participation, build positive STEM identities and increase girls' understanding of scientific concepts, while leveraging citizen science engagement at national parks. Project deliverables include 1) creating five new PBS SciGirls episodes that feature real girls working with women mentors in 16 National Parks, 2) producing five new role model videos of women National Park Service STEM professionals, nationally disseminated on multiple PBS platforms, 3) providing professional development for educators and role models. This project will increase access to STEM education for girls of color and/or from rural areas, inspiring and preparing them for future STEM workforce participation. It will build the capacity of educators and National Park Service women role models to create educational and professional programs that are welcoming to girls of varying racial, ethnic, socioeconomic, and geographic backgrounds. SciGirls' massive reach to diverse audiences via PBS broadcast and multiple PBS digital platforms will amplify public scientific literacy, particularly for 21st- century audiences that connect, learn and live online.
The research study conducted by the Cornell Lab of Ornithology will address these questions: 1) To what extent does the use of culturally responsive and gender equitable multimedia in citizen science programming affect girls' learning outcomes, and contribute to the development of positive STEM identity' 2) how will their experiencing citizen science in the parks influence girls' connection to nature? At the beginning of the project all participating girls (n=160) will complete a survey on their interest in science, efficacy for doing science, and knowledge of citizen science and project-specific subject matter. Researchers will use the suite of DEVISE instruments most of which have been validated for youth to measure these constructs. To measure connection to nature, researchers will use the Connection to Nature Index, a scale developed for children. Interviews with the girls will be used to obtain qualitative data to supplement the survey data. Pre-post data will be analyzed to determine the influence of the culturally responsive media and experiences on girls' STEM identities. Researchers will share findings with the project evaluator to triangulate data between educators' implementation of the strategies and girls' learning outcome providing a more holistic picture of the overall program.
This Innovations in Development award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Science outreach represents a strategy that helps to connect scientists with non-specialized audiences in culturally relevant ways, with the overarching goal of bridging science and society. The concept of science outreach dates back to the beginning of modern science research, but in more recent times, science outreach is increasingly seen as a necessary component of the scientific enterprise, particularly in the context of promoting access, equity, and inclusivity. Yet, challenges exist with regard to scaling and sustaining science outreach efforts. As the field of science outreach moves towards professionalization, it is important to understand how science outreach programs and activities are currently viewed among members of the scientific community. The goal of this project is uncover how science outreach is valued among scientific researchers, learn what motivates scientists to participate in science outreach related initiatives, and examine how gender and race influences participation. The results of this project have the potential to raise awareness about the importance of science outreach and ultimately support increased, effective, and sustainable public engagement with science.
The aims of this project will be accomplished through the creation, dissemination, and analysis of a nationwide survey instrument which will be developed with collaborative input from representative members of the growing national science outreach community. The survey instrument will be tailored to query three distinct groups of respondents that exist within the scientific community: 1) Respondents who do not conduct science outreach; 2) Respondents who participate in science outreach with varying frequency; 3) Respondents who practice science outreach as their profession. A large-scale survey will be conducted and the responses will be analyzed and shared with the broad scientific community through peer-reviewed publication, alongside complementary write-ups and future recommendations, which will be shared on free and publicly accessible web platforms.
This project will advance efforts of the Innovative Technology Experiences for Students and Teachers (ITEST) program to better understand and promote practices that increase students' motivations and capacities to pursue careers in fields of science, technology, engineering, or mathematics (STEM) by engaging in hands-on field experience, laboratory/project-based entrepreneurship tasks and mentorship experiences.
Twin Cities Public Television project on Gender Equitable Teaching Practices in Career and Technical Education Pathways for High School Girls is designed to help career and technical education educators and guidance counselors recruit and retain more high school girls from diverse backgrounds in science, technology, engineering and math (STEM) pathways, specifically in technology and engineering. The project's goals are: 1) To increase the number of high school girls, including ethnic minorities, recruited and retained in traditionally male -STEM pathways; 2) To enhance the teaching and coaching practices of Career and Technical Education educators, counselors and role models with gender equitable and culturally responsive strategies; 3) To research the impacts of strategies and role model experiences on girls' interest in STEM careers; 4) To evaluate the effectiveness of training in these strategies for educators, counselors and role models; and 5) To develop training that can easily be scaled up to reach a much larger audience. The research hypothesis is that girls will develop more positive STEM identities and interests when their educators employ research-based, gender-equitable and culturally responsive teaching practices enhanced with female STEM role models. Instructional modules and media-based online resources for Minnesota high school Career and Technical Education programs will be developed in the Twin Cities of Minneapolis and St. Paul and piloted in districts with strong community college and industry partnerships. Twin Cities Public Television will partner with STEM and gender equity researchers from St. Catherine University in St. Paul, the National Girls Collaborative, the University of Colorado-Boulder (CU-Boulder), the Minnesota Department of Education and the Minnesota State Colleges and Universities System.
The project will examine girls' personal experiences with equitable strategies embedded into classroom STEM content and complementary mentoring experiences, both live and video-based. It will explore how these experiences contribute to girls' STEM-related identity construction against gender-based stereotypes. It will also determine the extent girls' exposure to female STEM role models impact their Career and Technical Education studies and STEM career aspirations. The study will employ and examine short-form autobiographical videos created and shared by participating girls to gain insight into their STEM classroom and role model experiences. Empowering girls to respond to the ways their Career and Technical Education educators and guidance counselors guide them toward technology and engineering careers will provide a valuable perspective on educational practice and advance the STEM education field.
The Antarctic Dinosaurs project aims to leverage the popularity and charisma of dinosaurs to inspire a new generation of polar scientists and a more STEM (Science, Technology, Engineering, Mathematics)-literate citizenry. The project, centered on a giant screen film that will reach millions of theatrical viewers across the U.S., will convey polar science knowledge through appealing, entertaining media experiences and informal learning programs. Taking advantage of the scope of research currently taking place in Antarctica, this project will incorporate new perspectives into a story featuring dinosaurs and journey beyond the bones to reveal a more nuanced, multi-disciplinary interpretation of paleontology and the profound changes the Antarctic continent has endured. The goals of the project are to encourage young people to learn about Antarctica and its connection to the rest of the globe; to challenge stereotypes of what it means to participate in science; to build interest in STEM pursuits; and to enhance STEM identity.
This initiative, aimed particularly at middle school age youth (ages 11-14), will develop a giant screen film in 2D and 3D formats; a 3-episode television series; an "educational toolkit" of flexible, multi-media resources and experiences for informal use; a "Field Camp" Antarctic science intervention for middle school students (including girls and minorities); fictional content and presentations by author G. Neri dealing with Antarctic science produced for young people of color (including non-readers and at-risk youth who typically lack access to science and nature); and presentations by scientists featured in the film. The film will be produced as a companion experience for the synonymous Antarctic Dinosaurs museum exhibition (developed by the Field Museum, Chicago, in partnership with the Natural History Museum of Los Angeles County, Discovery Place, Charlotte, NC, and the Natural History Museum of Utah). Project partner The Franklin Institute will undertake a knowledge-building study to examine the learning outcomes resulting from exposure to the film with and without additional experiences provided by the Antarctic Dinosaurs exhibition and film-related educational outreach. The study will assess the strategies employed by practitioners to make connections between film and other exhibits, programs, and resources to improve understanding of the ways film content may complement and inspire learning within the framework of the science center ecosystem. The project's summative evaluation will address the process of collaboration and the learning impacts of the film and outreach, and provide best practices and new models for content producers and STEM educators. Project partners include film producers Giant Screen Films and Dave Clark Inc.; television producer Natural History New Zealand (NHNZ); Discovery Place (Charlotte, NC); The Franklin Institute; The Field Museum; The Natural History Museum of Utah (The University of Utah); author G. Neri; and a team of scientists and diversity advisers. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Antarctic section of the Office of Polar Programs.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
The LiFE Project, an NSF INCLUDES Design and Development Launch Pilot, will investigate and design a collaborative effort to counter the stereotypical expectation that boys are "naturally" better at science and math which becomes a self-fulfilling prophecy, silently shaping the girls'own perceptions of their ability. LiFE collaborators will address this problem at its source: the early learning experiences of elementary school girls. The elementary-middle school period is critical because by 8th grade, many girls have left the STEM pathway forever. The key to reversing the trend is finding effective ways to showcase STEM as a collaborative, people-rich space in which girls can participate together, be themselves, and engage in exploration. Research indicates that girls prefer collaborative activities that can make a difference in the world. Partnering with a coalition of economically and racially diverse New Jersey elementary schools, LiFE will employ "iSTEAM" learning strategies that encourage girls to apply the tools of various disciplines to investigate and solve real-world problems in an open environment of innovation, collaboration, and communication. This approach promises to be especially effective in engaging girls.
LiFE will build on a successful Girls Science Club (GSC) model that introduces girls in grades 3-4 to hands-on iSTEAM exploration activities using Problem/Project-Based Learning strategies. Additional activities will leverage the expertise of the project's corporate/government partners (including Apple and USARMY) to build communication and leadership skills. LiFE will sustain the GSC's benefits by developing clubs for grades 5-6 involving enriched content and long-term independent projects. Eventually, a tiered peer network will link girls from elementary school through women college students and female STEM professionals--each tier mentoring the tiers below. This network will sustain a crucial "sense of community" to retain women in STEM. Within LiFE's social innovation framework approach, participating districts will tailor the GSC to their community while also working together toward shared common goals. LiFE will study the impact of GSCs on persistence of girls' interest in STEM into grade 7. Based on this research, LiFE will develop a cost-effective template that can be replicated across the US. LiFE will bring problem-based iSTEAM concepts to girls of all academic levels in their elementary schools years while, having a community focus with participant-developed projects in a non-competitive environment and leveraging the resources of academic, corporate and government partners to foster broader participation by women in STEM careers.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS:
Bruce BukietJames LipumaNancy Steffen-Fluhr