This survey was used as part of the AZA research agenda process. The Visitor Studies Initiative of the CEC has been gathering information about the evaluation and visitor research work that has been conducted at AZA institutions. The goal is to develop a plan for visitor research at our institutions going forward – to identify areas where we are excelling, as well as topics needing further research attention. The survey was sent to education professionals from 77 AZA institutions, and will be used identify holes in the existing framework and/or future opportunities for research.
This report discusses a front-end evaluation that aimed to determine what physical and perceptual barriers affect visitors’ use of the Henry Art Gallery, and how visitors currently interact with museum spaces and staff. These findings will support guest service training and changes in the museum’s physical infrastructure. This study utilized three main questions for exploring the visitor experience at the museum: 1) Are there barriers affecting visitors’ use of the Henry?; 2) What motivates visitors to use certain spaces at the Henry?; and 3) What experiences are visitors having with Henry
The Museum of Science, Boston partnered with Goddard Space Flight Center and Massachusetts Space Grant Consortium to develop educational resources around aeronautical and aerospace engineering. The main goals of the project were to increase the awareness of engineering work done during NASA missions, to engage children in the Engineering Design Process (EDP), and to support educators developing engineering-focused curricula. The study evaluated three main deliverables: 1) A planetarium program featuring NASA’s robotic missions of discovery, 2) A summer teacher workshop designed for middle
This study, completed by Serrell and Associates in June of 2012, was the first phase in an overall visitor research program at the Natural History Museum of Utah completed. NHMU opened its new facility in November 2011, a spectacular integration of a LEED- certified building anchoring the museum’s significant collections and research programs, and a series of exhibitions designed to illuminate the natural world through the lens of Utah’s human and natural history. The Museum has a total of 51,270 square feet of public interpretive space. With the purpose of setting “clear eyes to the future,”
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveBarbara Becker
This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle
A report on a visitor study about three digital "talk-back stations" located in exhibitions at the Natural History Museum of Utah (NMHU). In multiple locations in the Museum, non-digital visitor participation/visitor content contribution opportunities are offered with great success using sticky notes and guest-book formatted writing opportunities. However, it quickly became apparent that the Canyon Kiosks, Life Talkback and Land Talkback experiences were not meeting their original objectives. The aim of this research was to identify the issues impacting their success and subsequently develop
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenAlyson Webb
Informal Learning Solutions and its subcontractor, Audience Viewpoints Consulting, conducted summative evaluation in 2013 of the Life Beyond Earth Exhibit. Audience Viewpoints was responsible for evaluating student response to the exhibit, with a target audience of students in 4th through 6th grades. Informal Learning Solutions conducted evaluation of weekend, primarily adult visitors response to the exhibit. The key evaluation questions were designed to find out if student visitors show gains in understanding regarding: • How extreme life on Earth is relevant for the search for life in our
This report summarizes evaluative findings from a project titled “What Curiosity Sounds Like: Discovering, Challenging, and Sharing Scientific Ideas” (a.k.a.: “Discovery Dialogues”). The project, a Full-Scale development project funded by the National Science Foundation as part of its Advancing Informal Science Learning (AISL) program, explored new ways to actively engage both lay and professional audiences, and foster meaningful communication between scientists and the general public. Appendix includes survey and interview questions.
NOVA Labs (www.pbs.org/nova/labs) is a web-based platform designed to engage teens and educators with authentic data, scientific games, tools, and opportunities to communicate with and assist working scientists. The present study sought to investigate the outcomes achieved by users of the fourth NOVA Labs platform developed: RNA Lab. The RNA Lab includes several key components of the previous labs (e.g., videos, educator guides, etc.). The major difference is that the RNA Lab “research challenge” is a game component. The NOVA Education team's overarching goals for teens using the Lab focused
A NOAA scientist-in‐residence program at the Exploratorium was evaluated to determine impacts on front‐line staff (Explainers), visitors, and the scientists involved. A model for hosting scientists at a museum was developed to include a one‐week residency that helped scientists understand the museum followed by a two-week residency during which scientists, working with the Explainers, interacted with visitors in a topic-specific installation space. Data for the evaluation was collected using observations along with interviews and surveys with Exploratorium staff, scientists and visitors