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resource research Media and Technology
Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the
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TEAM MEMBERS: Yanni Ma Graham Dixon Jay Hmielowski
resource research Media and Technology
In a recent article, Ma, Dixon, and Hmielowski (2019. Psychological Reactance from Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification. Environmental Communication, 13(1), 71-86) explore whether scientific consensus messages activate psychological reactance. They find no main effect of the consensus message on psychological reactance, but a subsequent moderation analysis appears to show reactance among audiences who question the existence of climate change, especially Republicans. Here we attempt to replicate this finding in a large national sample of
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TEAM MEMBERS: Sander van der Linden Edward Maibach Anthony Leiserowitz
resource research Public Programs
Scientists are increasingly motivated to engage the public, particularly those who do not or cannot access traditional science education opportunities. Communication researchers have identified shortcomings of the deficit model approach, which assumes that skepticism toward science is based on a lack of information or scientific literacy, and encourage scientists to facilitate open-minded exchange with the public. We describe an ambassador approach, to develop a scientist's impact identity, which integrates his or her research, personal interests and experiences to achieve societal impacts
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resource research Media and Technology
The Extreme Ice Survey (EIS) is an exemplary case for examining how to effectively communicate scientific knowledge about climate change to the general public. Using textual and semiotic analysis, this article analyzes how EIS uses photography to produce demonstrative evidence of glacial retreat which, in turn, anchors a transmedia narrative about climate change. As both scientific and visual evidence, photographs have forensic value because they work within a process and narrative of witnessing. Therefore, we argue that the combination of photographic evidence with transmedia storytelling
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TEAM MEMBERS: Anita Lam Matthew Tegelberg
resource research Public Programs
The making and tinkering movement has become increasingly mainstream over the past decade, pioneered in part through the popularity of magazines like `Make', events such as Maker Faire and DIY websites including `Instructables'. Science centres and museums have been developing their own ideas, notably the Tinkering Studio at the Exploratorium. In this commentary piece, we reflect on why this movement has a strong appeal for the Life Science Centre in Newcastle upon Tyne and why we are in the process of developing a new making and tinkering space to help us enact our centre's vision to `Enrich
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TEAM MEMBERS: Elin Roberts
resource research Media and Technology
Science museums are missing an opportunity to promote informal education, scientific literacy, public engagement and public visibility of scientists outside of museum walls via Instagram. With an analysis of 1,073 Instagram posts, we show that museums are using Instagram as a promotional broadcasting tool, with a focus on end results of collections and curation work over communication of museum-led discovery and science as a process. We suggest that science museums create more Instagram posts that offer educational information and visibility of exhibit creation and museum researchers' work
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TEAM MEMBERS: Paige Brown Jarreau Nicole Smith Dahmen Ember Jones
resource research Media and Technology
In this study, we suggest to amending the cognitive mediation model of learning from the news to explain the impact of news coverage on climate change on the recipients' acquisition of knowledge about the consequences of climate change. To test our theoretical assumptions, we combine a content analysis of 29 news media channels with a two-wave panel survey before and after the release of the 5th IPCC report. Results show that the amount of information on the consequences of climate change used in print media and prior knowledge are the strongest predictors of the knowledge in the second panel
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TEAM MEMBERS: Corinna Oschatz Marcus Maurer Jörg Haßler
resource research Media and Technology
We used content analysis to analyse the representation of female scientists in animated short films on gender and science, selected from the Anima Mundi Festival, over 21 annual editions. In these films, female scientists are featured as ‘intelligent’, ‘dominant’ and ‘well respected’, adult, white, wearing a lab coat or uniform and working in laboratories and fieldwork. We identified a reconfiguration of the gender stereotype in films in which the female character is about to gain space and visibility. We also analysed films whose sexist foundations in the relationship between scientists and
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TEAM MEMBERS: Gabriela Reznik Luisa Massarani
resource research Exhibitions
Integrating science, technology, engineering, and mathematics (STEM) subjects in pre-college settings is seen as critical in providing opportunities for children to develop knowledge, skills, and interests in these subjects and the associated critical thinking skills. More recently computational thinking (CT) has been called out as an equally important topic to emphasize among pre-college students. The authors of this paper began an integrated STEM+CT project three years ago to explore integrating these subjects through a science center exhibit and a curriculum for 5-8 year old students. We
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TEAM MEMBERS: Morgan Hynes Monica Cardella Tamara Moore Sean Brophy Senay Purzer Kristina Tank Muhsin Meneske Ibrahim Yeter Hoda Ehsan
resource research Public Programs
This article describes the research and development of an NSF-funded, five-year experimental program to strengthen informal (out-of-school) STEM learning by youth in five rural communities. The central component of the model was a cadre of community members known as ‘STEM Guides’ who were hired to work as brokers between youth and the STEM learning resources potentially available to them. These STEM Guides were respected adults with credible connections to youth, flexible schedules, the ability to travel within the community, and enthusiasm for identifying local STEM resources. The Guides were
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TEAM MEMBERS: Sue Allen Kate Kastelein Jan Mokros Jennifer Atkinson Scott Byrd
resource research Media and Technology
Identifying private gardens in the U.K. as key sites of environmental engagement, we look at how a longer-term online citizen science programme facilitated the development of new and personal attachments of nature. These were visible through new or renewed interest in wildlife-friendly gardening practices and attitudinal shifts in a large proportion of its participants. Qualitative and quantitative data, collected via interviews, focus groups, surveys and logging of user behaviours, revealed that cultivating a fascination with species identification was key to both ‘helping nature’ and wider
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TEAM MEMBERS: Nirwan Sharma Sam Greaves Advaith Siddharthan Helen Anderson Annie Robinson Laura Colucci-Gray Agung Toto Wibowo Helen Bostock Andrew Salisbury Stuart Roberts David Slawson René van der Wal
resource research Media and Technology
Online citizen science platforms increasingly provide types of infrastructural support previously only available to organisationally-based professional scientists. Other practices, such as creative arts, also exploit the freedom and accessibility afforded by the World Wide Web to shift the professional-amateur relationship. This paper compares communities from these two areas to show that disparate practices can learn from each other to better understand their users and their technology needs. Three major areas are discussed: mutual acknowledgement, infrastructural support, and platform
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TEAM MEMBERS: Liz Dowthwaite James Sprinks