This annual report presents an overview of Saint Louis Science Center audience data gathered through a variety of evaluation studies conducted during 2014. This report includes information on the Science Center's general public audience demographics and visitation patterns, gives an overview of visitors' comments about their Science Center experience, summarizes major trends observed in the Science Center's tool for tracking educational programs, and presents highlights from front-end evaluations of a new exhibit about the Mars rovers.
Life on Earth is interactive software installed as a museum touchtable exhibit that uses data about over seventy thousand (70,000) species from several databases to help visitors explore and deepen their understanding of biodiversity, evolution and common ancestry, and the history of life on earth (DeepTree/ FloTree). Some installations also include a smaller exhibit that poses puzzle challenges about evolutionary relationships among species (Build-a-Tree (BAT)). The exhibit was installed at four natural history museums across the U.S. – the Harvard Museum of Natural History (Cambridge, MA)
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TEAM MEMBERS:
Harvard UnivesityJim HammermanAmy SpiegelJonathan Christiansen
Concord Evaluation Group (CEG) conducted an evaluation study to learn about the Future City’s impact on students as well as to discover ways to enhance Future City for future implementation. In addition to exploring the program’s impacts, with this study we also had an opportunity to explore potential differences between students who compete at their Regional competitions only versus students who make it to the National competition. In collaboration with DiscoverE, CEG developed four surveys to collect feedback from students, parents, educators, and engineer mentors. These data collection
National Engineers Week Foundation (EWeek) hired Concord Evaluation Group (CEG) in 2011 to conduct an independent evaluation of the Future City program (http://futurecity.org). Future City has been operating since 1992. According to EWeek, the Future City program is “a national, project-based learning experience where students in 6th, 7th, and 8th grade imagine, design, and build cities of the future. Students work as a team with an educator and engineer mentor to plan cities using SimCityTM 4 Deluxe software; research and write solutions to an engineering problem; build tabletop scale models
Plum Landing (https://pbskids.org/plumlanding/) is produced by WGBH Educational Foundation (http://wgbh.org), the Public Broadcasting Service affiliate based in Boston, MA. The website, Plum Landing, follows the adventures of an animated space alien, named Plum, after her spaceship crash-lands on Earth. With funding from the National Science Foundation, the Corporation for Public Broadcasting, The Kendeda Fund, and the Northern Research Station, Forest Service, U.S. Department of Agriculture. WGBH worked closely with a panel of science advisors to create an “innovative, environmental science
As interest in Science, Technology, Engineering, and Mathematics (STEM) education grows (Olson & Riordan, 2012), the need for professionals to clearly communicate sophisticated concepts associated with these areas also increases (Fischoff & Scheufele, 2013). This evaluation focuses on a 3 credit university course “Training in Science Education Outreach” which utilizes a novel course structure. The course’s main aim is to teach graduate and undergraduate students how to speak to the public about science, focusing specifically on language science. The structure of the course is non-traditional
This report discusses a front-end evaluation that aimed to determine what physical and perceptual barriers affect visitors’ use of the Henry Art Gallery, and how visitors currently interact with museum spaces and staff. These findings will support guest service training and changes in the museum’s physical infrastructure. This study utilized three main questions for exploring the visitor experience at the museum: 1) Are there barriers affecting visitors’ use of the Henry?; 2) What motivates visitors to use certain spaces at the Henry?; and 3) What experiences are visitors having with Henry
The Museum of Science, Boston partnered with Goddard Space Flight Center and Massachusetts Space Grant Consortium to develop educational resources around aeronautical and aerospace engineering. The main goals of the project were to increase the awareness of engineering work done during NASA missions, to engage children in the Engineering Design Process (EDP), and to support educators developing engineering-focused curricula. The study evaluated three main deliverables: 1) A planetarium program featuring NASA’s robotic missions of discovery, 2) A summer teacher workshop designed for middle
This study, completed by Serrell and Associates in June of 2012, was the first phase in an overall visitor research program at the Natural History Museum of Utah completed. NHMU opened its new facility in November 2011, a spectacular integration of a LEED- certified building anchoring the museum’s significant collections and research programs, and a series of exhibitions designed to illuminate the natural world through the lens of Utah’s human and natural history. The Museum has a total of 51,270 square feet of public interpretive space. With the purpose of setting “clear eyes to the future,”
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveBarbara Becker
This tracking and timing study was carried out by Serrell and Associates in April of 2013 as a second phase of the Museum's visitor research program for its new facility and exhibition experiences (see Whole-Museum Stay-Time Study of April 2012 for the first phase of this work). The Natural History Museum of Utah (NHMU) at the Rio Tinto Center opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help staff members understand the experiences that visitors have during their visits to the new building. The
The third and final study, completed by Serrell and Associates in April 2014 in a program of visitor research at the Natural History Museum of Utah. The Natural History Museum of Utah (NHMU) opened in November 2011, with a total of 51,270 square feet of public interpretive space. In 2012, NHMU began a multiphase evaluation process to help museum staff understand the experiences visitors have during their visits to the new building. The overall purpose of the research is to assess the degree to which the museum is meeting visitor needs and is having the desired impacts, so that future decisions
An evaluation of the Natural History Museum of Utah'(NHMU) "Trailhead to Utah" digital guide carried out by Frankly Green & Webb in March of 2014. The "Trailhead" is a digital ecosystem at the Natural History Museum of Utah consisting of touchscreen kiosks, a mobile guide, and a web portal for post-visit exploration. Since launching, the Trailhead to Utah system has suffered from low usage. NHMU wanted to understand why the service (in particular its mobile/smartphone element) was underused, and how it could be changed to offer a better visitor experience. In scoping the project, one key
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TEAM MEMBERS:
Natural History Museum of UtahBecky MenloveLindsey GreenPaul Tourle