Constructivist education theory postulates (Fosnot, 1996; Hein, 1998) that visitors learn actively and create their own meanings as they interact with the world. This raises challenges for visitor studies, since it may be difficult to plan a reasonable evaluation strategy for exhibitions if visitors’ actions and outcomes cannot be determined in advance. Constructivist theory also requires an appropriate evaluation approach (Hein, 1997). This paper illustrates the use of a combination of methodologies that allow visitors’ meanings and activities to emerge as they visit an interactive, non
DATE:
TEAM MEMBERS:
Elsa BaileyKerry BronnenkantJudith KelleyGeorge HeinMuseum of Science, Boston
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'