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resource project Media and Technology
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
WGBH Educational Foundation is requesting a planning grant to support the development of "The Fabric of the Cosmos," a four-hour NOVA series to be broadcast in the fall of 2009, and an accompanying Web site educational outreach campaign, and project evaluations. Based on the book of the same name, "The Fabric of the Cosmos" will build on the collaboration that resulted in the acclaimed NOVA miniseries "The Elegant Universe," leveraging author and physicist's Brian Greene's ability to get people excited about physics. The goals of the projects are to: 1) enhance public awareness and appreciation of the ongoing quest to understand the fundamental laws of nature, through the evolution of two key concepts: space and time; 2) find innovative ways of using television, the Web and other public forums to bring exciting ideas in science to people who are unlikely to encounter them elsewhere; 3) forge effective collaborative partnerships with the physics community to maximize the educational impact of the project; and 4) encourage individuals to explore scientific concepts and remain engaged with developments in science throughout their lives. The proposed planning phase will include planning meetings with partner organizations, including the American Physical Society, work with project advisors, and writing a detailed treatment for one hour. Multimedia Research will conduct third-party evaluation of the treatment during the planning phase, which will inform the development of the entire series as well as the Web and outreach activities.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
This project reached the underserved Hispanic audience with 200 ninety-second Earth and Sky programs in Spanish for broadcast on commercial and public radio stations, and longer programs (8-15 min.) with interviews with Hispanic scientists, teachers and writers who serve as role models for Hispanic young people. Programs were on the cieloytierra.org web site ith Spanish language science blogs, daily sky charts and links to other relevant Spanish and scientific web sites. Project partners included The Society of Mexican American Engineers and Scientists and the Society for the Advancement of Chicanos and Native Americans in Science.
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TEAM MEMBERS: William Britton Erika Montero
resource project Media and Technology
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
This project will create a series of half hour radio programs that will educate audiences about the environment and traditions of the northern Polar Region. Each radio program will be recorded in the wilds of Alaska and northern Canada during close contact with nature providing a direct authentic experience. Cultural anthropologist and author, Dr. Richard Nelson will host the programs on topics such as wildlife, ecosystems, weather and climate, glaciology, communities and land, and indigenous traditions. Distributors of the programs include the Alaska Public Radio Network, the Australian Broadcasting Corporation, and inserts in NPR's Living on Earth.
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TEAM MEMBERS: Richard Nelson
resource project Media and Technology
Cyberchase is public television's daily, animated "math adventure series" targeted to children aged 8-11. Thirteen/WNET New York will develop and produce seven new episodes, a multi-media initiative on Math and Weather, plus an innovative series of ten video "math moments" called Do the Math! to be released on air, online, and on broadband. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The series goals include: 1) reinforce mathematical knowledge; 2) model mathematics reasoning and help children improve their problem-solving skills; 3) demonstrate the usefulness of math in everyday life; and 4) inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase is now in its sixth production season and fifth year of daily PBS broadcast. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students and do a naturalistic summative evaluation to assess impact of the video shorts.
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TEAM MEMBERS: Sandra Sheppard Michael Templeton Frances Nankin Barbara Flagg
resource project Media and Technology
400 Years of the Telescope was an interactive, multimedia project enabling the public to participate in real and virtual telescope experiences, understand the far reaching advances that the telescope has made possible, and discover how technology, science, and society are interconnected. Partners included PBS (Southern Oregon Public Television - SOPTV), Interstellar Studios, Leading astronomers and science writers, the Astronomical Society of the Pacific (ASP), Carnegie Science Center (Buhl Planetarium) and 'Imiloa Astronomy Center of Hawai'i. A two-hour, high-definition documentary, aired twice on PBS in 2009, kicking off the International Year of Astronomy.
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TEAM MEMBERS: Kris Koenig James Manning Rose Tseng Mark Stanislawski Shawn Laatsch
resource project Media and Technology
This project is designed to develop a 3D planetarium show and a TV documentary to describe our Universe, Galaxy and Solar system. This is a significant project for public and youth as they do not comprehend this aspect of their world with clarity. New technology using a 3D film is anticipated to be attractive and capture the audience's attention better than previous exhibits methodology. The Detroit region has been selected for testing various aspects of the planning project. The partners include the Detroit Science Center, the Detroit Public School system, Dr. Mark Morris (Astronomer) at UCLA, the Cranbrook Institute of Science, Detroit Public Television, and the Carnegie Science Center. Subsequent dissemination of the results and techniques increases the potential for Nation-wide impact.
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TEAM MEMBERS: Todd Slisher
resource project Media and Technology
The WGBH Educational Foundation and the NOVA production team will produce an hour-long special program in the NOVA series on the remarkable scientific response to Supernova 1987A, the most significant supernova to be observed since 1604. Responding rapidly to this unique opportunity, they will capture the spirit of science in formation, through video and audio interviews with many of the involved research scientists in their laboratories and observatories around the world during the critical time period when there are as many questions as answers about the event. They will continue to cover the scientific response into the summer and early fall, including scientific meetings that are expected to provide clarification and explanation of the supernova's behavior. They are responding with insight and speed to a rare opportunity, and will match National Science Foundation funds with $300,000 of their own production funds to produce this program. NSF support will be used to insure that the coverage land treatment of the event will be substantive and accurate, and rich enough in detail to illustrate the processes of scientific discovery, research cooperation, and debate and dialogue that leads to understanding. The resulting program will be seen by the more than 12 million viewers of the NOVA series, as well as by tens of thousands of classrooms in high schools and colleges. Educational materials will be produced to accompany the program. An award of $50,000 for FY87 is recommended.
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TEAM MEMBERS: Robin Bates
resource project Media and Technology
The ETV Endowment of South Carolina, in an international co-production with Channel Four, London, will produce, promote and distribute a PBS television series "Spaceship Earth", consisting of ten 30 minute programs and an accompanying book on world geography, presented from the perspective of a global understanding of planet Earth. Geography will be viewed as an integrating science, treating physical, biological, and cultural components as interrelated parts of a whole. The series will present a satellite's eye view of the earth, utilizing the best available imagery from satellite, photographic coverage, maps, animation, and computer generated imagery. Program topics will include global systems and remote sensing, patterns of settlement, geologic processes, local impacts of global markets, climatic zones and climatic changes, oceans of the world, rivers and lakes, forests of the world, feast or famine, and ethnicity and technology. The Producers, Nigel Calder and Nicholas Barton, are experienced writers and producers of science book and films. They will be supported by an internationally recognized team of senior consultants and advisors. SPACESHIP EARTH will be complemented by educational materials packages for wide use in formal and informal settings, and U.S. precollege teachers will have unlimited three year off air tape and reuse rights to the series. This series promises to be an engaging and fresh approach to science through global views of geography, with substantial appeal to educators and schools as well as at home viewers. NSF's contribution will be 13% of the total.
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TEAM MEMBERS: Ruth Sproat Nigel Calder Nicholas Barton
resource project Media and Technology
Scholastic Productions is producing thirteen additional episodes for the third season of the fully animated, half-hour television series, "The Magic School Bus." The series, which is targeted at 6-9 year olds, is designed to motivate children's interest in science, to introduce science concepts and ideas, and to inspire positive attitudes towards science and education in students and teachers. The series is unique to science educational television because it breaks the science gender barrier, showcases both education and science, and, through the use of animation which enables the series to transport children to places they literally could not go, presents content in a unique way. Season III topics include: spiders, the Arctic, light, color, the moon, structures, and sound. Outreach activities will include and expand upon those offered for Seasons I and II. During Season III, special emphasis will be placed on reaching families. The project also will use America On-line to promote the series and to communicate the value in and the methods for encouraging children's interest in science. The same basic administrative, content, and production staff will continue with the project. Management and editorial control will be the responsibility of Jane Startz, Executive Vice President of Scholastic Productions. Cheryl Gotthelf, Executive Director of Special Projects for Scholastic Productions will oversee series distribution and utilization, print, research, public relations, promotion, and community and museum outreach. Science content will continue to be supervised by Michael Templeton with the assistance of an Associate Science Content Director, Fran Nankin. Kristin Martin will remain in charge of series production.
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TEAM MEMBERS: Cheryl Gotthelf Jane Startz
resource project Media and Technology
KCTS Television is producing 20 new programs for the third season of "Bill Nye the Science Guy." The series, which has received an enthusiastic public response, will continue to be on PBS stations during the week and syndicated to commercial stations on weekends. The twenty topics for Season range from earth science, to physical science, to life science, to technology and include programs on such diverse subjects as spiders, time, life cycles, inventions, flowers, architecture, computers, probability, invertebrates, and forensics. Outreach activities for the third season are designed an emphasis on reaching out to new audiences, especially girls and children of color. The Season III outreach components consist of: o "The Big News of Science" - a newsletter distributed through youth serving organizations as well as being mailed directly to viewers at home o An at-home science kit - an easy to use kit that enables children and their families to perform science experiments together at home. Two-thirds of the kits to be distributed directly to youth and one-third will be distributed to children participating in afterschool and community programs. o Teacher's Kit - to be distributed to fourth grade teachers nationwide. o Special appearances - As Bill Nye's schedule permits, he will present a live, traveling science demonstration show in selected urban communities. The programs will be based at science museums, community centers, or similar venues and will include an explanation about the science content of the series, and demonstrations of science experiments where children are invited to participate. o A PBS station outreach kit - This material will provide PBS outreach and education staff with programs, tips for developing local science outreach projects, and a list of informal science resources. The staffing for Season III will remain basically the same as it has been for Seasons I and II. Bill Nye will remain as Chief Writer and Host, Elizabeth Brock will continue as Executive Producer, and James McKenna and Erren Gottlieb will remain the series producers.
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TEAM MEMBERS: Elizabeth Brock James McKenna Erren Gottlieb William Nye