In the title of this very brief article, Marilyn Hood, of Hood Associates, poses the question "Can aquariums, zoos and museums use TV to educate?" and then goes on to cite a Ohio State University study. The study found that high school students may retain information from watching TV as well as they do from listening to a classroom lecture.
READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
National Public Radio (NPR) has been provided with a supplementary award of $10,000 to cover the American Association for the Advancement of Science (AAAS) annual meeting. The funds cover travel, housing and meals for staff and free-lance science reporters for a week of reporting. And also includes meeting with NPR's advisory panel. An additional $3,000 has been raised from private sources to cover total costs. The AAAS meeting is the largest interdisciplinary science meeting in the world. Support of this project will result in more extensive and thorough coverage of the meetings by NPR for inclusion on prime-time slots of "ALL THINGS CONSIDERED" and "MORNING EDITION." It will also allow the science reporting team to evaluate coverage to date and explore additional methods and reporting techniques to enhance and expand the science programming on NPR.
Children's Television Workshop(CTW) has produced a special 30 minute program for their "3-2-1 CONTACT" science series on the space program in response to the recent space shuttle tragedy. CTW has extensive footage on the scientific aspects of the space program along with interviews with astronauts Charles Bolden, Sally Ride, Mary Cleave and Franklin Chang-Diaz. The program is hosted by Robin, one of the regulars on "3-2-1 CONTACT." This program, aimed at children ages 8-12, reviews the scientific aspects of space exploration, examines the risks, explores the many- faceted life of being an astronaut, and places the space program in an understandable context for children.