Dr. Lenore Blum and associates at Mills College plan to explore the use of an interactive videodisc environment for elementary education in mathematics using existing materials from SQUARE ONE TV. The project will use a prototype interactive computer learning system that uses icons embedded within an exploratory environment to allow learners to select their own activities. The system allows videodisc materials to be easily combined within an interactive computer environment and includes browsing, lesson selection, open exploration, practice problems, and extended activities keyed to the SQUARE ONE TV material. They will produce a videodisc with source materials provided by Children's Television Workshop, design the interactive environment, and evaluate its effectiveness with trial groups of teachers, students, and others in formal and informal settings. This modest proposal will extend the range of utilization of SQUARE ONE TV and provide valuable information on its potential use in non-broadcast settings.
READING RAINBOW is a 25 part PBS children's television series produced by the Great Plains National Instructional Television Library, a part of the Nebraska Educational Television Network. It addresses the national problem of more and more youngsters reading less and less. This award-winning television series has been successful in using television to stimulate children ages five through nine to read good books. The series attracts an audience of 7.8 million children with ratings equal to those of THE ELECTRIC COMPANY and MR. ROGERS' NEIGHBORHOOD. Program evaluation shows equally enthusiastic responses from parents, teachers, librarians and, most importantly, children. Support will be provided for a series of five READING RAINBOW programs which focus on scientific themes. These episodes will be integrated into the on-going series and build on young children's curiosity and interest in the world as well as demonstrating to children how science relates to all aspects of their lives. In an increasingly technological society, children need stimulation to seek out books related to science, reinforcing early curiosity and strengthening life-long interest in science. Women and minorities are well represented on READING RAINBOW staff and in the productions themselves. Great care is taken to ensure a broad representation of people including racial and cultural groups, female and male, senior citizens and people with varying physical disabilities. Community outreach organizations involved include: the National PTA, American Booksellers Association, American Library Association, National Educational Association and the International Reading Association. In connection with the science series, Reading Rainbow staff will involve the National Science Teachers Association and a special public relations effort will be organized to promote READING RAINBOW to science museums and other organizations that conduct science education program activities for children.
WNET/Thirteen will produce a series of 10 one hour public television programs, "CHILDHOOD" that will explore how children grow and develop,and how parents and societies have raised children throughout history and across cultures. Extensive use of current research and scholarships from the disciplines of developmental and cognitive psychology, anthropology and sociology, education, history and culture will be used to create a coherent and revealing view of childhood development. The series will be heavily promoted on public television, will be accompanied by a trade book and viewer's guide, and should generate audiences of more than 10 million viewers in its first series airing, based on prior experience with the producers prior series, "The Brain"; the accompanying trade book sold more than 150,000 copies. The producers of this series are highly skilled at the interpretation of complex scientific subjects on television, with a number of award-winning series to their credit. They have assembled an prestigious international team of advisors and consultants. WNET has a realistic plan for raising the $7.5 million necessary to complete the project from the PBS/CPB Superfund, corporations, and co-production agreements. An award of $200,000 in FY 87 and continuing funding of $200,000 in FY 88 based on satisfactory progress is recommended.
WQED and the Pennsylvania State University have created a new archeology series titled Time Travelers: Rediscovering the Past. This eight part series will present in compelling terms the recent scientific innovations in archeology and how new techniques have added startling insights into past civilizations. The programs are aimed at the general public and will reach an estimated 7,000,000 people. The series is thematically organized around vital issues such as: New Worlds; Great Spirits; Scribes and Subscriptions; The Artisan; Power and Prestige; The Hearth; Realms of the Maya; and Collapse. A major traveling museum exhibition will parallel the series and a trade book will be developed. The Annenberg/CPB project has authorized $2 million towards production and development of instructional materials for use as a college level course. WQED has an outstanding track record in development of television series. They have won over 100 national awards in the past ten years including ten Emmys and a Peabody award. The have a distinguished Advisory Committee to oversee accuracy of content. This series is a well designed, comprehensive and effective presentation of a most "visual" discipline. Reviewers were all enthusiastic about the series and characterized the production as innovative and thoughtful.
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TEAM MEMBERS:
Jay RayvidWilliam SandersJoanna Baldwin-MalloryDavid Webster
The evolution of language, perhaps two hundred thousand years ago, led to our ability to think abstractly, invent logic, store and exchange ideas and to create culture. What language is, how it works and how it distinguishes us from others is the subject of a four part public television series produced by Equinox Films, Inc., New York, N.Y. To examine language, the series will be filmed in laboratories and universities throughout the United States and on the streetcorners to capture the everyday life and language of Americans. Additionally, parts of the film will be shot in Japan, a sophisticated culture with a completely different language type from ours and in North Central Australia and Papua, New Guinea, where two exotic languages of special interest are spoken. Language is so taken for granted that most of us do not question its nature. Most educated people are unaware even of the revolution that took place in the study of language about 30 years ago. The intriguing interplay between language as a grammatical system and, conversely, as a living changing part of human expression is a complicated and fascinating journey. Exploring the development of language is a challenging project and one that has been imaginatively conceived and developed. The P.I. is highly respected with a number of credits and awards in television production. The co-P.I. is a noted linguist and scholar. The list of linguistic experts who are advisors to the project represents some of the top scholars in the field. All reviewers were extremely enthusiastic about the series and recommended funding. An award of $400,000 with $200,000 in FY'87 and $200,000 in FY'88 is recommended.
READING RAINBOW is a multi-part PBS children's television series that encourages children ages five through nine to read good books. The program format involves book reviews through narration and illustration with an overall program theme set by a lead book. With support from NSF they have produced and aired five half hour programs devoted to science books and science topics as part of the READING RAINBOW series. The present proposal will add an additional eight programs that focus on scientific themes over the next four seasons of the program, demonstrating to children how science is integrated into all aspects of their lives and encouraging them to read science books. The series utilizes a thorough system of book and program topic review before material is selected for each program. Scientists, educators, librarians, teachers, parents, and children evaluate candidate books for interest, appropriateness, readability, and suitability for television treatment. READING RAINBOW programs are evaluated for effectiveness after they are produced to provide feedback for future programs. The resulting programs are having a substantial effect on home, school, and library. Booksellers are reporting dramatic increases in sales of reviewed books; librarians greatly increased requests for and use of materials. Recent READING RAINBOW book reviews have led to new covers and new marketing programs for books, and teachers are using materials during the school year following summer broadcast. Publishers, seeing an increased market for books for young children, are encouraging new work by authors and illustrators. A $750,000 award over three years is recommended: $250,000 for FY 87, and additional amounts of $250,000 in FY 88 and $250,000 in FY 89.
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TEAM MEMBERS:
Twila LiggettStephen LenzenJack McBride
National Public Radio (NPR) has been provided with a supplementary award of $10,000 to cover the American Association for the Advancement of Science (AAAS) annual meeting. The funds cover travel, housing and meals for staff and free-lance science reporters for a week of reporting. And also includes meeting with NPR's advisory panel. An additional $3,000 has been raised from private sources to cover total costs. The AAAS meeting is the largest interdisciplinary science meeting in the world. Support of this project will result in more extensive and thorough coverage of the meetings by NPR for inclusion on prime-time slots of "ALL THINGS CONSIDERED" and "MORNING EDITION." It will also allow the science reporting team to evaluate coverage to date and explore additional methods and reporting techniques to enhance and expand the science programming on NPR.
This project, WALKING ON WATER, chronicals the success of Jaime Escalante's nationally acclaimed mathematics program at Garfield High School in Los Angeles. Overcoming crime, poverty and a 50% drop-out rate, Mr. Escalante transformed Hispanic students with deficient scholastic backgrounds into the top calculus students in the country. As a result of this success, Garfield High School is now a magnet school for math and science in the Los Angeles School District. Mr. Escalante's story will be told in a 90 minute film docudrama which will air nationally on public television's American Playhouse series, the 14th most popular program on PBS reaching 1.2 million homes. The film is designed for general theatrical release, for educational distribution on cable, for videocassette release and will be dubbed into Spanish for airing in Spanish theaters. In addition, Eddie Olmas, the Emmy award winning star of Miami Vice who portrays Mr. Escalanate in the film, will use the film in personal appearances. Reviewers all agree that this story will inspire and motivate students and teachers alike. They also agreed that it is equally important to reach other significant audiences such as parents, school administrators and opinion leaders so that they will understand and support these types of education efforts.
Commercial television is a powerful medium that has rarely succeeded in bringing scientific and technological information to its vast viewing public. For approximately eight years Don Herbert and his series "HOW ABOUT..." has brought science news to millions of viewers across the country. This series is carried on over 150 commercial TV stations in 80% of the major markets. The objectives of the program are to further the public's understanding and appreciation of the importance of science, technology and medical research to our way of life. Research Communications Ltd. will conduct a two-tiered study to determine the impact and effectiveness of these news inserts. A telephone survey will be conducted with station managers and news directors to document the decision-making process. The second step involves a series of focus groups with home viewers to determine the effectiveness of the series. Viewers will be asked a series of questions as well as responding to sample news segments. The research firm and Prinicpal Investigator have extensive experience in the media research area. This project of $27,700 is a modest evaluation investment which could provide clues and insights in mapping further commercial media strategies.
With support from the National Science Foundation (NSF), National Public Radio (NPR) will provide five years of operation of NPR's Science Unit to provide science and technology news and information on NPR's MORNING EDITION, ALL THINGS CONSIDERED, and WEEKEND EDITION shows. Prior NSF support has allowed NPR to create stable, sustained in-depth science coverage on the national network of 335 local public radio stations. More than 9,000,000 people a month, or 2.5% of the U.S. population each week, listen to NPR's news magazines. Science coverage includes 400-500 science stories each year. NPR's News and Information Service is widely acclaimed; awards have included the Alfred I. DuPont Columbia University Journalism Award, and the Science Unit's staff's Westinghouse-AAAS Science Journalism Award and the National Association of Science Writers' Science in Society Award. With this five year award, NPR will consolidate the gains that have been made, continuing to provide the coverage that has earned their reputation, while moving towards financial independence from NSF. A FY87 30 month award of $574,449 and, subject to the availability of funds, following 12 month awards of $240,698 in FY89, $210,939 in FY90, and $180,623 in FY91 are recommended.
Children's Television Workshop (CTW) will produce two additional seasons of SQUARE ONE TV, a daily series of mathematics for children aged 8-12. The first season of 75 half-hour shows premiered on public television stations in January 1987. The second and third seasons will each consist of 65 programs to capitalize on the success of Season I and compound its educational utility. SQUARE ONE TV has three goals: to promote positive attitudes toward, and enthusiasm for, mathematics; to encourage the use and application of problem solving processes; and to present sound mathematical content in an interesting, accessible and meaningful manner. Based on preliminary research results, the series appears to be meeting these goals. The series has attracted a substantial audience from throughout the country during its initial season, and a very positive reception from mathematicians, parents, teachers, and the press. Most importantly, the target-aged children are enjoying and learning from the series. The goals and content for additional seasons will basically remain the same, with refinements made as research results are assembled and digested by in house staff in conjunction with mathematics advisors. Production plans will take advantage of the learning experiences acquired from Season I. The additional seasons of SQUARE ONE TV will be supported by a full range of promotion, community outreach activities and school services, including teacher's guides. Season II should be ready to air in September 1988. The highly skilled production team responsible for season I remains in place: Dave Connell, Vice President and Executive Producer, CTW; Dr. Keith Mielke, Vice President for Research, CTW; Dr. Joel Schneider, Content Director, SQUARE ONE TV; and Bettina Peel, Director of Research, SQUARE ONE TV. An 18 member National Advisory Board is chaired by Dr. Gerald Lesser, Bigelow Professor of Education and Developmental Psychology at Harvard, and more than 15 additional distinguished mathematicians, scientists, and educators serve as project consultants. With the addition of SQUARE ONE TV to the existing 3-2-1 Contact science series, america's children now have a full hour a day of math and science learning opportunity at home. Continued development of SQUARE ONE TV mathematics programs is essential to sustain our national commitment for improved mathematics and scientific literacy for our young. An award of an additional $3,000,000 for FY87 and $3,000,000 for FY88 is recommended.
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TEAM MEMBERS:
David ConnellKeith MielkeBettina PeelJoel Schneider
Children's Television Workshop(CTW) has produced a special 30 minute program for their "3-2-1 CONTACT" science series on the space program in response to the recent space shuttle tragedy. CTW has extensive footage on the scientific aspects of the space program along with interviews with astronauts Charles Bolden, Sally Ride, Mary Cleave and Franklin Chang-Diaz. The program is hosted by Robin, one of the regulars on "3-2-1 CONTACT." This program, aimed at children ages 8-12, reviews the scientific aspects of space exploration, examines the risks, explores the many- faceted life of being an astronaut, and places the space program in an understandable context for children.