Discovery will develop and disseminate museum activity manuals and hands-on science activity materials to Magic School Bus museum sites nationwide. These materials will enable participating museums to: o provide enrichment activities, demonstrations, tabletop exhibits, and other science programming to support seasons III and IV of The Magic School Bus series; and o maintain and nurture collaborations at each site between schools and teachers, public television stations, youth-serving organizations, libraries, and the museum. The key staff will include Jerald H. Reynolds of Discovery Place who will be PI and will have responsibility for coordination of The Magic School Bus collaborative. Marcia Rudy, Director of Public Programs at the New York Hall of Science will lead the development team for the museum activity manuals. Rhonda Kiest, Director of Educational Exhibits at the Children's Museum of Houston, will have primary responsibility for design of the new tabletop exhibits and for upkeep of the two Scholastic's The MAGIC SCHOOL BUS Inside the Earth exhibits that are now traveling to museums. Cheryl Gotthelf, the Executive Project Director for The Magic School Bus television series will assure coordination between the museum project and series development.
The Science Education Department of the Harvard-Smithsonian Center for Astrophysics will produce and evaluate a pilot for a series of after school television program targeted at youth aged 9 -12. The series, which is based on the research into children's misperceptions about science conducted by the applicant, will help viewers make sense of often poorly understood or misunderstood science principles. The project will be highly interactive through the use of the Internet and 800 numbers. In the television series, viewers will see "evidence" for different ways to interpret basic science concepts and will be called upon to make sense of the key evidence, conduct further investigation on their own, and register their findings via the Internet and World Wide Web or by calling an 800 number. In response to the viewer's verdict, local stations will air either a "guilty" or "innocent" resolution -- both of which will clarify the science concept being considered. The PI for the project will be Philip Sadler, Director of the Science Education Department at the Harvard-Smithsonian Center for Astrophysics. The Project Manager will be Matthew Schneps, Director of the Science Media Group. Education and science content will be the responsibility of Hal Coyle, a science teacher and curriculum developer, and Roy Gould, an Education Specialist at the Center. The principal science advisor will be Irwin Shapiro, Director of the Center for Astrophysics, and the chief educational advisor will be Charles Whitney, Prof. Emeritus Harvard University. The video will be produced in cooperation with Terra Associates in New York.
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS:
David GrubinTamara RobinsonWilliam Grant
ONE, TWO, THREE...INFINITY: The World of Mathematics is a series of eight one-hour films about math in the real world. It will be produced by WQED/Pittsburgh for prime-time broadcast on the 340 PBS stations and in many foreign countries. The goal of the series is not to "teach" math but to show, in an entertaining fashion, the importance of math in many walks of life--music, art, engineering and communications, to name a few. Math affects our lives everyday in ways many of us have never imagined. Yet few of us ever stop to think about it, perhaps because of "Math anxiety." This series will be the first to reveal math's importance not only as a tool for discovery, but also as a major cultural force. Drawing on WQED's proven skill in creating special visual effects, and making liberal use of magic and mystery, puzzles, and paradoxes, the series will break down the public's fears and misconceptions about math. We hope viewers--children as well as adults--will come away with a new appreciation of mathematics and, most important, a more open attitude toward learning about it--the first step toward a higher level of math literacy. WQED's Producers and cinematographers bring many years of experience on such award- -winning programs as PLANET EARTH, THE INFINITE VOYAGE and the NATIONAL GEOGRAPHIC SPECIALS. A diverse and distinguished advisory committee will help shape the series and ensure its accuracy. And a companion book, together with a program of educational materials and activities, will extend its reach beyond the television audience, making the series a potent catalyst for learning.
Unicorn Projects, Inc. is producing a project about historic mills in American and the science and technology of their operation. The project will combine a nationally broadcast one-hour PBS special with print and interactive educational materials for the home and school markets along with family-oriented personal appearance by host-author David Macaulay at selected museum and mill sites across the country. The goal of the project is to acquaint viewers and participants with the technological innovations and the scientific, social and historical significance of water-powered mills in the early part of the industrial revolution. In addition to the television program the project will produce Mill Times newspapers applicable in formal as well as informal settings, curriculum-based school videos and teachers guides, activity kits including "toys" designed to introduce concepts in applied mechanics, and family-activity programs at selected sites. The PI and Producer/Director will be Larry Klein who has produced and directed the previous Macaulay programs among many other PBS specials. David Macaulay, author of many best-selling books on architecture and technology, will be the host and will work closely with Mark Olshaker, the writer, in developing the script for the program. The Education Director will be Toby Levine. The principal technology and history advisor will be Patrick Malone, Assistant Professor of Urban Studies and American Civilization at Brown University and past president of the Society for Industrial Archaeology. The science advisor will be Theodore Ansbacher, principal of Science Services, an informal science education consulting company. Other advisors include Robert Dalzell, Gary Kulik, Judith McGaw, and Merrit Roe Smith.
The American Association for Advancement of Science (AAAS) will produce and test a pilot series of twelve 90-second features on science. Aimed at the 12- to 18-year old market, the features are designed to be broadcast daily on commercial stations with formats aimed at this age level. Each feature will take one of three forms: News Features based on current research, answers to Audience Questions about science, or Skits and Songs that convey basic science concepts. The AAAS also will begin securing carriage for the pilot programs and a potential longer series of programs. The PI will be Robert Hirshon who is currently the Project Director and Executive Producer for Kinetic City Super Crew. Justin Warner, who has been producer/writer for the AAAS radio features Science Update and Why Is It?, will be the Producer/Head Writer. The content director will be David Lindley, formerly Senior Editor for Science.
Educational Broadcasting Corporation (WNET, NY) is developing a multi-media environmental education project for youth aged 8 to 12. Wild World focuses on American children's everyday urban and suburban surroundings - city streets, parks, backyards, vacant lots, the woods, and similar environments easily and often accessible to the audience. The project will educate young people about environmental and natural science topics and issues in an entertaining, engaging way, and will encourage them to become more aware of their immediate environment. Important goals are to showcase people who are passionate about their work with, and in, natural surroundings, and to show that our world is intriguing and well worth investigating. The science content will reflect the recommendations of the National Science Education Standards and Benchmarks for Science Literacy. Major components of the project include: * A thirteen part series of half-hour television programs entitled Wild TV -- this exciting and occasionally irreverent series is designed to attract viewers indifferent to traditional nature documentary program. The format is also intended to appeal to young people with little pre-disposition to science or nature. * Wild Comix -- a comic book-styled educational print piece for young people that includes activities that kids can try at home, puzzles, and other thought-provoking exercises. * Wild Web -- a World Wide Web site featuring an interactive version of the comic book, activities and puzzles, a chat room, a bulletin board, and links to environmental groups. * A Home and Extracurricular Settings: Activity Guide - intended for parents and informal educators, the guide will include: enriching nature appreciation for the entire family; improving the learning relationship between children and their parents; and activities/directions for parents that are not prohibitive with regard to area, income, and adults' educational background. * Classroom materia ls - a 12-page guide designed as an introductory resource for classroom teachers who want to incorporate environmental science activities into their teaching.
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
9710718 Kleiman Cultural Research and Communications, Inc. is developing a project that will center around a one-hour documentary program entitled Promises to Keep. The film, now in its planning phase, will chronicle the day-to-day efforts of students, teachers, and parents at one inner city public high school as they work to implement standards-based math and science reform while maintaining their commitment to full educational equity. The goal is to inform viewers about a significant reform effort underway, heighten their awareness of the possibilities of high quality math and science education for all, and stimulate them to support or initiate similar efforts themselves. During the planning phase, the applicants will focus their efforts in several critical areas: 1. Develop a better definition of the target audience so that the next stage can be designed best to address the needs and interests of that audience. 2. Clarify the goals, structure, and content of the program. For example, is the proposed film to be primarily motivational or should it provide a "blueprint for change?" How, specifically, does the school achieve its goals of excellence and how will this be conveyed in the film? How can school around the country relate to the examples set by Thurgood Marshall High School? 3. Design a strong outreach, promotion, and distribution plans to assure that this will reach the intended audience. 4. Assess the location constraints that will be present during production. 5. Familiarize the advisors with the school where the film is to be made. The Co-Principal Investigators and film producers for the project are Vivian Kleiman, an award winning producer of such programs as Color Adjustment and My Bodies My Business, and Sharon Wood who has produced, directed, and or written programs for Portrait of America and Super Chief: The Life and Legacy of Earl Warren. Project advisors include Dennis Bartels, Yolanda George, Donna Gerardi, Nancy Kreinberg, and Tom Romberg.
The Smithsonian Associates Program at the Smithsonian Institution has a unique, one-time only opportunity to test the potential of producing a very low cost, but high quality science program featuring an outstanding and widely recognized scientist. The program will be an edited hour from an hour and a half interview that Timothy Ferris will have with Stephen J. Gould before a live audience on November 7, 1997. If successful, the program will be broadcast in prime time by PBS and would serve as a prototype for additional programs other eminent scientists. During the requested Small Grant for Exploratory Research phase, the Smithsonian will: * Determine if a viable hour-long program can be derived from a live interview that is only an hour and a half in duration. This 1 to 1.5 ratio of finished program material to the total footage shot is very economical but also is much lower than most television programs which have a ratio of 1 to 3 and up. * Test how to take advantage of Dr. Ferris' talents in a video interview format. While Ferris has interviewed many scientists for print media, this will be his first interview for this kind of broadcast medium. * Assess how successful Ferris is in conducting a live interview so that difficult scientific concepts will be accessible to a lay audience. This interview with Dr. Gould also will provide a rare opportunity to investigate emerging research areas that are likely to be of lasting interest and to present them to the public. The Smithsonian Associates will assess the effectiveness of this approach in two ways. First, a group of five scientists and informal science education experts will review a rough cut of the program to determine if a program can be produced in this manner and effectively convey complex science to a lay audience. Possible members of this group include Bruce Alberts (National Academy of Science), Paula Apsell (WGBH), Robert Hazen (George Mason University), Mary Jane McKinven (PBS), and Maxine Singer (Carnegie Institute). The second gauge of effectiveness will be the acceptance of the program for prime time distribution by PBS and the public reaction to the program. Timothy Ferris is a generalist scholar who has taught in five disciplines - astronomy, English, history, journalism, and philosophy at four universities. He currently is emeritus professor at the University of California, Berkeley. He has received the American Institute of Physics prize, the American Association for the Advancement of Science prize, the Klumpke-Roberts prize, and a Guggenheim Fellowship. The television producer will be Catherine Tatge who has produced a wide range of programming for PBS and for CBS Cable. Her productions include Playing With Fire: The Tenth Van Cliburn Piano Competition and the feature film of the New York City Ballet version of The Nutcracker. She was commissioned by the Congress of the United States to direct and produce an historical overview of the U.S. Congress. The PI for the project will be Mara Mayor, Director of The Smithsonian Associates and former Director of the Annenberg/CPB Project which supports the creation of educational resources for a variety of media.
The Exploratorium is developing the pilot for a Saturday morning science-oriented, live-action, film and animation, national network television series for teens aged 13 to 17. The half-hour show will present everyday science and the process of problem solving in a fast-paced, hip, and challenge-oriented format. Two teams, each of three teenagers, will compete in a series of challenges which require the application of common sense knowledge, observation, experimentation, and problem-solving strategies useful in science. The object is to demonstrate that real-world problem solving makes use of many skills and may have more than one solution. The Exploratorium will administer the project and will be responsible for the science content. Production will be done by Colossal Pictures, a San Francisco production studio experienced in animation and youth-oriented programming.