This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
WQED/Pittsburgh plans to produce SPACE AGE, a major eight-hour prime time PBS television series on space sciences for airing in 1992, coinciding with the Columbus Quincentennial Celebration and the inauguration of the International Space Year (ISY). Produced in association with the National Academy of Sciences, the $7.2 million series will comprehensively document the extensive influence of space activity from scientific, technological, economic and social perspectives. International co-operation and co- production support from several nations will insure that topics are treated globally, rather than nationally. WQED will develop collateral educational materials and a trade book for popular audiences; eight years of off air taping rights for pre-college teachers will be provided. The series should be viewed by more than seven to twelve million viewers on 320 PBS stations. NSF support will amount to approximately 9% of the $7.2 million project total.
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
NOVA'S CENTURY OF DISCOVERY is a series of five prime-time documentary specials to be shown nationally over the Public Broadcasting Service(PBS) during late 1997 or early 1998. Altogether the programs will tell a sweeping story, celebrating the end of a remarkable century of discovery when science advance further than in all previous centuries combined, and when every scientific discipline underwent a revolution. Yet the closing of the 20th century coincides with an ever-widening gap between what scientists know and what most of the public comprehends. To increase public understanding of science, scientists, and scientific methods, the series will provide a dramatic retelling and interpretation of the century's most enduring scientific endeavors. Each two-hour program will probe several related fields of investigation and application: views of the universe and of matter; origins of the planet and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. A marriage of scholarship and entertainment, NOVA'S CENTURY OF DISCOVERY will be created using all the tools at the command of its award winning production team including archival footage and stills; personal accounts; letters, dairies, and other primary sources; computer animation; and even dramatic re-creations. Indeed, the series will not only make a unique contribution to the public and historical record, but also offer viewers an unprecedented opportunity to view 100 years of scientific pursuits as a unified whole, to recast their perceptions of science and scientists, and to be intrigued, even inspired, by a view of science as a never-ending and very human quest for answers and solutions. A special outreach and promotion campaign will increase audience awareness of the series, particularly among nontraditional PBS viewers. In addition, carefully developed teaching and learning materials will extend the series' reach into formal and informal educational settings, including high school and college classrooms, and community and youth-serving organizations.
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Paula ApsellTom FriedmanJon Palfreman
The California Academy of Sciences produces a science news radio feature "EARTHNEWS" which has aired daily on twelve radio stations in California for nine years. "EARTHNEWS" is a background to regular news and provides in-depth interpretation of science and environmental events to assist the public in understanding what they hear or read. In response to a very large volume of mail from listeners, a quarterly newsletter was created four years ago to announce program schedules, enhance the information presented on the radio, and offer scientists and teachers a written forum for sharing ideas. Positive response from the listening audience suggests that this feature has tremendous potential for reaching a broad national audience. The Columbia Broadcasting System has agreed to air three 60-second "EARTHNEWS" features each week and to distribute these features nationwide via satellite. A total of 156 features will be produced annually, each reaching an estimated national audience of twelve to fifteen million people. The California Academy of Sciences is requesting funding for program research and production to develop this national radio program and to continue production of the newsletter.
Public Television station WQED/Pittsburgh, in partnership with five medical research and clinical centers, proposes to develop, test and distribute a national biomedical video education program based on "The Universe Within," a planned PBS series. The project is intended to bring scientists and clinicians into closer contact with pre-college students to study human body systems and increase career interest in the life sciences. Designed to improve science education and literacy, the project will also enhance overall appreciation of achievements in biomedicine. Using advanced television, photographic and animation techniques, the project will create a collection of educational tools for use by science and health teachers as well as by scientific investigators and clinicians. These modules will demonstrate how most of the body's primary systems function and how they can be kept healthy. The approach will combine visual and print curriculum materials with the personal presence of medical scientists, thus providing an opportunity for students to develop interest, critical thinking and problem-solving skills. This flexible educational package can be updated as important new changes occur in medical science, thus extending the life of costly materials. In addition, through multiple narration tracks, the video elements can be customized for various levels of age and grade instruction.