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resource project Media and Technology
NEON, Inc. a not-for-propfit corporation, proposes a television series for children, initiallyu 30 programs, suitable for daily or weekly broadcast, for home viewing via PBSA (with appropriate availability elsewhere). Program length: 30 Minutes. The premise: Three Wufniks--creatures from the cartoom world--draw their way into our world and with the help of children, undertake the adventure of finding our what it's all about. Thesek characters (played by adult professional performers in structurally sophisticated fantasy/animal costumes), move from dthe uncertain world of animated film into a range of encounters with ourrock-solid environment, get to know children and adults, scientists and laypeople, and must continually reconstruct their naive theories and their image of life on earth. The concept, designed to appeal to five- to nine-olds, combines education with entertainment (and is inclusive of other age groups, such as parents, to enhance educational effect). School and other non-broadcast distribution of program elements is planned, plus ancillary materials including computer software and print. The educational approach is interdisciplinary, with emphasis both on content and the development of positive attitudes towards science and mathematics; sub-objectives geography and history. The Principal Investigators are a television producer experienced in science programming for children, and a scientist with extensive children's educational television background. Program appeal for girls and minorities is integarl to the design; project staff will also cover a broad spectrum. Encouragement of science-and math-related audience activities is a project objective. Planning includesds extensive outreach and promotion related to the show premise.
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TEAM MEMBERS: Al Hyslop Edward Atkins
resource project Media and Technology
WGBH Educational Foundation is producing a prime time television series and informal education outreach component entitled 'A Life of Science.' Each of the six one-hour programs in the series will profile a contemporary woman scientist: Lydia Villa-Komaroff, biologist; Melissa Franklin, physicist; Misha Mahowald, computational neuroscientist; Marcia NcNutt, geologist; Lynda Jordan, biochemist; and Patty Jo Watson, archaeologist. The stories will present their scientific quests and careers but also will be about scientific lives. An outreach plan, which centers around a national campaign called 'The Missing Persons Investigation,' will target two primary constituencies: girls and boys 11-14 years of age and their adult teachers and youth service community leaders. The project will serve these audiences in formal school-based settings as well as in the informal settings of community-based organizations and institutions. Beyond these immediate target groups, the outreach project will reach a broad and diverse national public through related activities including demonstrations exhibits, community campaigns at local public television stations, and media partnerships. A comprehensive promotion plan has been devised to inform the public of both the series and the outreach component of the project.
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TEAM MEMBERS: Judith Vecchione Judy Crichton
resource project Media and Technology
The SOUNDPRINT Media Center is producing a series of radio documentaries entitled 'Science and Technology on SOUNDPRINT,' a set of related educational and outreach materials, and multimedia non-broadcast applications. The project will include 16 original science documentaries and 21 programs repackaged as special broadcasts distributed to over 200 public radio stations in the United States, reaching over 750,000 listeners, and ten countries around the world. The programs also will be distributed on Internet Talk Radio. The 16 new Programs will be grouped around three themes: 'The Butterfly Effect' which will bring large scientific concepts describing global change to a more human level, 'Technology and Culture' which will consider the implications of technology, and 'The Consequences of Science' which will look at the broad implications of scientific research. The Executive Producer for the project is Moira Rankin. Neenah Ellis will serve as Senior Producer and will work directly with independent producers in story and script development. The Science Editors will be Ann Finkbeiner, a freelance science writer, and Barbara Culliton, Deputy Editor of 'Nature.'
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TEAM MEMBERS: Moira Rankin
resource project Media and Technology
The Foundation for Advancements in Science and Education (FASE) is requesting a planning grant to explore the feasibility and potential of establishing a specialized educational news service aimed at both commercial and noncommercial news programs. During this planning phase they will: convene an Advisory Board to review and refine the project. This committee will examine such issues as what types of information should be included in such a news service, how stories will be selected and by whom, how accuracy and balance of each story will be determined, and how to assess the effectiveness of the effort in terms of impact on viewers interests, knowledge, and action; conduct market research to ascertain the receptiveness of the television news markets to an information product of this type, analyze the methods by which stories could be effectively and economically distributed, and assuming that feasibility of such a project is established, develop a specific plan for proceeding in a larger and longer-term scope.
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TEAM MEMBERS: Steven Heard Kathie Heard Judy Taussig Rob Mikuriya
resource project Media and Technology
SOUNDPRINT is requesting $901,273 over 16 months to produce a series of radio documentaries entitled Making Connections: SOUNDPRINT Explores Science and Technology, related educational outreach materials, multimedia non-broadcast applications, and an aggressive distribution plan. Sixteen half-hour original science documentaries, distributed through national Public radio will address three broad areas of science and technology. These include: the limitations and possibilities of scientific achievement; the requirements of sustainability (surviving); and the explanation science offers for human behavior. An additional 21 programs will be repackaged as special broadcasts to be distributed to over 200 public radio stations. Target audiences include middle school and secondary school students, and adults.
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TEAM MEMBERS: Moira Rankin Anna Maria de Freitas
resource project Media and Technology
Blackside, Inc. is producing a television series and an outreach component about minority scientists. The goals of the six-hour prime-time series, "Breakthrough: People of Color in Science," are to raise the consciousness of the general public that is largely unaware of the significant contribution of scientists of color and to provide role models that will encourage young people to consider science and engineering careers. The programs will feature the work of contemporary African-American, Latino and Native American scientists and engineers who are active in cell biology, astrophysics, applied mathematics and other fields of science. The stories of their scientific achievements will present both women and men, old and young, at different stages of their careers, and will explore the professional, educational and social worlds they live and work in. Viewers will have immediate access to a comprehensive follow-up effort that will connect them with local, regional and national opportunities in informal science education. Blackside will collect information from existing resources and institutions as well using source material from several extensively researched databases geared toward minority students. Using all of this information, Blackside will create a metadatabase that will connect teachers, parents, mentors, and students to a rich variety of educational programs: extracurricular classes, mentoring programs, national science contests, teacher training workshops, and a myriad of on-line services. To ensure immediate access and, where possible, to customize the information to viewers needs, Blackside will disseminate it through a variety of means: an 800-number with a direct fax-back capability, an on-line service, a CD-ROM, and a printed packet delivered by mail. A principal target audience is gatekeepers in students' lives: parents, teachers, and scientists interested in becoming mentors. The target audience also includes students from fourth th rough twelfth grades. Joseph Blatt will serve a PI for this project and co-executive producer for the television series. His previous experience include serving as executive producer of "Scientific American FRONTIERS" and as a producer/director for several NOVA programs. He also has been executive producer for three television series/college credit courses in mathematics. Henry Hampton will be the other co-executive producer. He was the creator and executive producer of the 14-hour, award winning series, "Eyes on the Prize," about America's civil rights movement. The principal educational consultant will be Ceasar McDowell, assistant professor of education at the Harvard Graduate School of Education. Michael Ambrosino, the original executive producer of NOVA, will be the principal science television consultant.
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TEAM MEMBERS: Joseph Blatt
resource project Media and Technology
Wisconsin Public Broadcast will incorporate a science strand in "Get Real!," their television series for children 8-12 year olds in Wisconsin. The series presents positive images of children involved in, and succeeding at, a variety of areas. The Wisconsin-based stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations in Wisconsin and receives multiple repeats. The science and technology strand: . connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; . models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and . reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. The series is an important element integrated into both informal and formal education throughout Wisconsin. It is supported by teacher materials and science video segments that are sent to every elementary school in Wisconsin. In season two, material also will be created for parents and children to use at home. A "Get Real!" kids club helps kids feel ownership of the series. Members receive a newsletter that includes suggested at-home science activities, book lists related to the series, features about the show, places for families to visit, and behind-the-scenes articles about kids in the series. Every elementary school library and public library in the state also received "Get Real!" materials including a poster and display items. James Steinback, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. Kathy Bissen will be executive producer of "Get Real!" and David Wallach will be series producer. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce statewide stories.
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TEAM MEMBERS: Owen Hoitomt James Steinbach
resource project Media and Technology
The Self Reliance Foundation is requesting a $50,000 grant to plan a nationally broadcast Spanish language outreach program for science and environmental education in cooperation with the Hispanic Radio Network (HRN). HRN currently produce and distribute two Spanish language radio programs. Their plan is to incorporate into these programs information about ways parents and other adults can help children improve their math and science skills; about educational resources, scholarships, and career opportunities in the sciences; about the importance of science in everyday lives; and other information on current topics in science and the environment. Special attention will be paid to information relevant to Hispanic migrant workers. The PI for the planning grant will be Jeff Kline, General Manager of HRN. Key HRN staff to be involved in the planning include Consuelo Luz, producer of "Buscando la Belleze," and Enrique Gil, co-producer of "Salvemos Nuestro Planeta. Vincente Llamas, Principal Investigator for the Comprehensive Regional Center for Minorities in Las Vegas will be a principal consultant.
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TEAM MEMBERS: Jeff Kline
resource project Media and Technology
This is planning grant that will enable the AAAS to bring together a group of scientists, science educators, and television writers/producers to develop the concept and initial scripts for a television series about science that would be broadcast in prime time by one of the major networks. Tentatively entitled "The Dean," the series would be the story of a Dean of Arts and Sciences at a university which is modeled after a small M.I.T. The University has made it reputation by being at the forefrmnt of scientific research. The Dean is in the center of an exciting and fascinating vortex. Each week the Dean deals with issues that range from social implications of new types of new types of genetic engineering research to the intrigue of procuring top secret military contracts. The issues are presented as stories about people -- the scientists, the students, CEOs and politicians who try to influence the Dean as he/she grapples with the scientific issues. Specific activities during the planning phase include: o Bringing together an advisory group to develop storylines that maximize the amount of science without damaging the prime-time, entertainment constraints. o Writing of an initial script and an outline of the major elements of a series. o Presentation of the concept and script to top executives at major networks to assess their interest in and possible commitment to the series. The key personnel in the planning phase would be Gerald Wheeler, Director of the AAAS division for Public Understanding of Science and Technology; Leon Lederman, physicist and initial creator of the general concept; and Adrian Malone, television producer of such major series as "The Ascent of Man" and "Cosmos."
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TEAM MEMBERS: Robert Hirshon Leon Lederman Gerald Wheeler
resource project Media and Technology
Georgia Public Television is producing and evaluating one pilot program and accompanying ancillary material for a series of 30-minute television quiz shows for 8 to 10 year olds. The series would be designed to entertain a home audience while educating them about issues and facts relating to nature and the environment. The primary goals of the project are to increase knowledge about the world around us, to develop a concern for the conservation of wildlife and wild places, and to encourage critical and creative thinking skills in relation to the environment. The television programs and the formal and informal ancillary materials and activities will engage viewers in use and development of science process skills: observation, classification, measurement, prediction, inference, identification and manipulation of variables, interpretation of data, formulation of models, experimentation, construction of hypotheses, and drawing conclusions. The project is being developed in collaboration with the Zoo Atlanta, whose staff will have responsibility for content development, and with educational advisors who will help assure that age- and developmentally-appropriate skills are exercised and the topics have the maximum relevance to elementary and middle school science. The senior producers would be Carol Fisk, a producer with Georgia Public Television and previously a news producer and correspondent in Great Britain and with the BBC in Washington, and Nancy Lebens, a Georgia Public Television staff producer. Cindy Horton, a zoo education program coordinator with Zoo Atlanta, will be the host.
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TEAM MEMBERS: Carol Fisk Nancy Lebens Theresa Statz
resource project Media and Technology
This funding is for a planning phase of the Genome Radio Project, a multifaceted project that will produce 17 1/2 hours of radio programming, plus a variety of printed and electronic ancillary materials, exploring the science and social implications of human genetic research. The planning grant will enable the project team to develop further five key areas: o To work with advisors to define their process of editorial oversight and their involvement in the program ppoduction process; o To produce a half-hour documentary pilot program; o To use the pilot program to solidify distribution agreement with networks and major market stations; o To develop ancillary materials to accompany the pilot program and to determine mechanisms for the distribution of these materials; and o To conduct focus group evaluation of the pilot program and to define specific evaluation plans for the broader series.
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TEAM MEMBERS: Barinetta Scott Matt Binder Judith Thilman
resource project Media and Technology
A NATURAL HISTORY OF THE SENSES is a five-part series to be produced by WETA fornational PBS broadcast in the 1993-94 season. The series is to be adapted from the best- selling book of the same title. Its author, Diane Ackerman, will present the programs and collaborate with the producers throughout. Each program will focus on a single sense: smell, touch, taste, hearing and vision respectively. Each will explore: how the world is sensed by animals and humans, including the evolution of the sense; what is perceived; and how human beings reconstruct and recreate their sensory worlds, through cuisines and perfumes, music, sculpture and painting. Shot on location around the world, these documentary films will incorporate viewpoints from anatomy, physiology and neurochemistry, experimental and perceptual psychology, cultural anthropology, literature, art, music and history. Compelling stories and illustrative vignettes and precise graphic animation will arise from rigorous research, in collaboration with a board of advisors. By unifying material from science and the arts and humanities, the series will reach a general audience. Viewers will be awakened to a new awareness of the range and power of their senses. Companion materials for schools will extend the series to the formal learning environment and will motivate further study.
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TEAM MEMBERS: Richard Hutton David McGowan Richard Thomas