ONE, TWO, THREE...INFINITY: The World of Mathematics is a series of eight one-hour films about math in the real world. It will be produced by WQED/Pittsburgh for prime-time broadcast on the 340 PBS stations and in many foreign countries. The goal of the series is not to "teach" math but to show, in an entertaining fashion, the importance of math in many walks of life--music, art, engineering and communications, to name a few. Math affects our lives everyday in ways many of us have never imagined. Yet few of us ever stop to think about it, perhaps because of "Math anxiety." This series will be the first to reveal math's importance not only as a tool for discovery, but also as a major cultural force. Drawing on WQED's proven skill in creating special visual effects, and making liberal use of magic and mystery, puzzles, and paradoxes, the series will break down the public's fears and misconceptions about math. We hope viewers--children as well as adults--will come away with a new appreciation of mathematics and, most important, a more open attitude toward learning about it--the first step toward a higher level of math literacy. WQED's Producers and cinematographers bring many years of experience on such award- -winning programs as PLANET EARTH, THE INFINITE VOYAGE and the NATIONAL GEOGRAPHIC SPECIALS. A diverse and distinguished advisory committee will help shape the series and ensure its accuracy. And a companion book, together with a program of educational materials and activities, will extend its reach beyond the television audience, making the series a potent catalyst for learning.
The American Association for the Advancement of Science (AAAS) will produce and distribute a half-hour science adventure show for weekly broadcast, primarily on commercial children's radio stations. The series, 'The Kinetic City Super Crew,' is targeted at children 8-10 years old with an emphasis on urban children, girls, minorities, and children with disabilities. The series of 92 programs also will be designed for family listening. The programs revolve around a drama led by child actors and include discussions with scientists and information for at-home experiments. The Co-Principal Investigators will be Jerry Bell and Gerald Wheeler. Bell is Program Director for Science, Mathematics, and Technology Education at AAAS and will be responsible for overall management of the project. Wheeler is Program Director for the Public Understanding of Science and Technology and will serve as the Science Content Director for the programs. There also will be a Science Content Team (consisting of Bell, Shirley Malcom and Andrew Ahlgren) that will work closely with Wheeler, the production staff, and the advisors to review show themes, scientists to be interviewed, overall content, and to serve as arbiters for questions related to their respective fields. Bob Hirshon will serve as Executive Produce/Project Director and John Keefe will be Senior Producer.
NACME will produce a three year public service advertising campaign designed to shape the educational choices children make in junior high and high school with respect to mathematics and science. The ads, featuring actor/director Spike Lee, will aim to increase the number of children in grades three through eight who understand the relevance and value of mathematics and science to life in the adult world. The campaign also will be directed towards parents with the goal of helping them recognize the importance of learning mathematics and science to their children's future. The components of the project will be: For each of the three years of the project, development and distribution of one 60, one 30, and one 10 second television spot; For each of the three years of the project, development and distribution of three 60, three 30, and three 10 second radio spots; Annual development of print ads and marketing materials to be delivered to selected consumer magazines, educator's publications, in-school magazines, newspaper "kid pages," comic book companies, and bus shelter and transit card carriers; Annual development and distribution of 100,000 full-color student brochures to reinforce the concepts outlined in the campaign; Annual development and distribution of 100,000 brochures for parents to engage them in their children's science and mathematics education; Establishment of a toll-free 800 number for students to call to request information. Each caller will be sent both the student and the parent brochure; Development of promotional materials including buttons, games, science experiments, math puzzles, T-shirts, etc.; Annual public relations campaigns including press conferences, media tours, in-school demonstrations, and personal appearances; Annual evaluation of the project including monthly reports of fulfillment of requests received via the 800 number. Development, production, and distribution of the campaign will be the responsibility of a task force consisting of: Ronni Denes, NACME's vice president for communications and public affairs; George Campbell Jr., President of NACME; Lea E. Williams, executive vice President of NACME and formerly served as vice president, educational services, of the United Negro College Fund; Catherine Morrison, director of research; and Ismael Diaz, director of precollege programs. The ad agency for the NACME/Ad Council campaign is Tracy-Locke. Rob Britton, manager of Advertising and Direct Marketing for American Airlines will serve as campaign director.
The Numbers Alive project will model the use of number sense and provide opportunities for its practice through the production of ten half-hour television programs for students, one program for parents and care-givers, and print materials in support of both types of programs. The targeted student audience is fifth and sixth graders. The print materials supplement the televised programs. The series emphasizes number concepts and problem solving strategies in support of the NCTM Standards.
WGBH will develop, produce, and distribute a comprehensive project that will review science of the twentieth century. The major components of the project will be a series of five, two-hour, prime time documentary programs for PBS, an outreach campaign to involve the public through informal and formal science education institutions and organizations, material for use in formal classrooms, and a science museum component. The focus of the series will be to review the science of the twentieth century by telling the dramatic story of the struggle to understand ourselves and our world over the past 100 years -- a time when science advanced further than in previous eras combined and when scientific discipline underwent a revolution. However, because at the close of the century there is an ever-widening gap between what scientists know and what most of the public comprehends, the series will explore the century's most enduring scientific endeavors with each two-hour program probing several related fields of investigation and application: views of the universe and of matter; origins of the Earth and of life; health, medicine, and the human body; human nature and behavior; and technology and engineering. It will offer viewers an opportunity to view 100 years of scientific pursuits as a whole, to recast their perceptions of science and scientists, and to be intrigued and inspired by a view of science as a never-ending and deeply human quest for answers and solutions. The outreach component of the project include: Video-based Components - videocassettes of the series, video modules selected for classroom use, level one videodiscs, and a prototype for a CD-ROM for home learning. A Discovery Challenge Activity - a national campaign targeted primarily for girls and boys 11-14 years of age. The two-phase activities will be offered through middle school science and social studies classes; through youth groups such as Girls Inc., Family Science Programs, 4-H, and Girls and Boys Clubs; at museums and science centers; and through other informal education outlets. Activities will be designed so they can be undertaken by youth with a wide range of interests, learning styles, and skills. Print Components - teacher's guide, video module activity guide, videodisc guide, poster, and a companion trade book. On-line Component - an electronic bulletin board and e-mail center related to the project. Public access sites will be established in libraries, community centers, and schools throughout the country and members of the public with home computers will be able to connect to WGBH at no cost. Service and activities offered on-line will include the ability of viewers to critique programs, ask questions of the production team, download educational materials, and ordering project material. The bulletin board will provide an electronic forum for educators to exchange strategies and ideas as they use the project's resources and enable participants in the Discovery Challenge to tap into the on-line resources and share information. The on-line component will be managed and controlled at WGBH. Museum Component - consisting of a museum tool kit and activities to be incorporated Science-by-Mail. Paula Apsell, executive producer for NOVA and director of the WGBH Science Unit, will serve as executive-in-charge of production. Jon Palfreman will be executive producer and will head up a project team consisting of the executive editor, Thomas Friedman, a senior producer, and two producers. Outreach activities will be the responsibility of Beth Kirsch, Director of Educational Print and Outreach, and Simone Bloom, Outreach Manager.
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Paula ApsellThomas FriedmanJon Palfreman
This is a request from Claypoint Productions for 124,700 of a total budget of $526,178 to produce a one-hour prime-time documentary program on the Wright Brothers, the processes of science and engineering used in their work, and the science and technology behind their development of the airplane. The PBS program will cover the subjects of aerodynamics, aeronautics, geometry, algebra, applied mathematics, mechanical engineering, the process of invention, and the history of technology. A teacher's guide will be developed to supplement the film.
Cornell University is producing a documentary television program about the 100-meter radio telescope in Green Bank, West Virginia. The film, planned as a PBS special, will document the engineering and technology behind the construction of the telescope as well as examining and explaining the science of radio astronomy. Ancillary educational material, including a 20 minute version of the video, will be developed and distributed for use in informal education setting through the American Astronomical Society and the Astronomical Society of the Pacific. In addition images and information about the Green Bank Telescope and the science of radio astronomy will be made available through an electronic bulletin board service such as GOPHER or MOSAIC. Teaching materials also will be developed for use in the secondary school curriculum and an "Across Space and Time" undergraduate curriculum developed at Cornell University will be made available to faculty at other colleges and universities. In addition, the film and related material will serve as the centerpiece for short courses for college teachers at Green Bank under the National Chautauqua Short Course Program. The PI and major content developer is Martha Haynes, Professor of Astronomy at Cornell University associated with the National Astronomy and Ionosphere Center and the Center for Radiophysics and Space Research. The film is being produced by PhotoSynthesis Production of Ithaca, New York. David Gluck is co-producer, director, and cinematographer and Deborah Hoard is co-producer and writer. A twelve person advisory committee of astronomers, teachers, and informal science educators will guide development of the project.