As part of the Summative Evaluation of the DragonflyTV GPS: Going Places in Science series, between July 2005 and November 2006, RMC Research conducted a study of the collaboration between the DragonflyTV (DFTV) production staff and its science center and museum partners. Central to the innovative DFTV series, the collaboration involved museum professionals in the production process and presented science museums and centers as sites of learning and of fun on national television. It also offered professionals in the two industries a ground-breaking opportunity to learn about another format for
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Alice ApleyTwin Cities Public Television
To effectively guide future museum-based segments in Twin Cities Public Television's DragonflyTV: Going Places in Science series, Multimedia Research implemented a formative evaluation with 19 museum educators, exhibit directors and public relations staff. After viewing segments, museum staff responded to an online questionnaire focusing on the value and credibility of the segments, how the segments represent the museum community, and interest in participating in the series.
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Barbara FlaggTwin Cities Public Television
Starting in January 2006 ROCKMAN ET AL conducted a twelve-week study of the use of the PBS science series, DragonflyTV, in twenty middle grade science classrooms. DragonflyTV is a PBS science series that models science inquiry by presenting real children conducting inquiry investigations into their own science questions. The goal of the TV series is to illuminate the inquiry process and inspire viewers to conduct their own investigations. The participating teachers were provided with DVDs of 36 DragonflyTV programs, an index with the National Science Education Standards correlations, and
Seeing in the Dark will be a prime-time PBS special about stargazing -- described in the proposal as "the interaction between starlight and human beings who have a look for the love of it, whether just learning the constellations or doing amateur astronomy so advanced that it sometimes rivals professional research." The project teaches "hands-on" astronomy drawing heavily on new technology (large, inexpensive "Dobsonian" telescopes; charged-coupled light-sensing devices [CCDs}; and the Internet) that make astronomical observing practical for millions to whom it has previously been at best a remote possibility. The video will be supported by an extensive outreach effort that includes informal, family projects and formal, in-class exercises. The Astronomical Society of the Pacific will be a major outreach partner. There also is a companion book, "Seeing in the Dark," published by Simon & Schuster.
Building on an institution-wide strategic initiative to interpret the process of science for informal learners of all ages, the Museum of Science will work over four years to develop, evaluate and implement a project to communicate the processes of science through weather forecasting. The project is based on the idea that processes involved in short-term weather forecasting are basic to the process of science. MOS proposes to create a 1,800 square foot exhibit, programs for students and teachers, an interactive website, and one-minute television spots aimed at helping people understand weather forecasting. The project is grounded in MOS strategic commitment to engaging people in the activity of science and the use of new technologies. The major component of the project is an exhibition of weather in which visitors will learn how to forecast the weather over the next few hours using different levels of technology, including naked eye observations, data from weather maps, and real-time images from space satellites and ground radar stations. Ancillary programs include educational materials for over 100 WeatherNet schools in New England, an interactive website that will reach several hundred thousand users, and television spots on the process of weather forecasting to be aired on WBZ-TV Channel 4. Over the course of its life the project will engage several million children and adults in the process of science.
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Cary SneiderMishelle MichaelsDaniel Barstow
Jim Metzner Productions Inc, in collaboration with ETCOM and National Geographic, is requesting support for the production of "Pulse of the Planet/Pulso del Planeta" radio programs and an educational website that present current research questions, techniques, and findings in earth system science. The goal of the project is to introduce Earth as a dynamic, complex, global system and to convey basic concepts of systems and the elements of scale, change and interconnection on our planet. "Pulse of the Planet" reaches over one million listeners daily on over 300 public and commercial stations worldwide. The 300 new programs produced in English will be adapted and co-produced in Spanish by ETCOM for broadcast with its 106 radio affiliates. Each radio segment will be supported and extended on the National Geographic Online website with news commissioned to accompany the radio programs. The NGO feature will also include an audio program archive, links to NationalGeographic.com guides, related stories, photo galleries, maps and links for additional listener research. Learning Experience Design Research will conduct formative and summative evaluation services in English and Spanish.
The Denver Museum of Nature and Science is producing "Realm of the Black Hole," a one-hour high definition television program for the PBS science series NOVA and "Black Hole: The Other Side of Infinity," a twenty-minute full motion program for planetarium theaters. Both of these media products will draw upon a large-scale visualization effort conducted by leading scientists in collaboration with the National Center for Supercomputing Applications. The shows will examine the broad revolution now taking place in high-energy astrophysics by using scientific simulations and data-based animations to illustrate the life cycle of stars and the birth of galaxies. The two presentations will be supported by a website designed for use by the general public and by outreach materials and resources for teachers and informal educators. The media production will be under the direction of Thomas Lucas, President of Thomas Lucas Productions, Inc., and co-produced by Donna Cox, Professor, School of Art & Design, University of Illinois at Urbana-Champaign. Paula Apsell will be the Executive Producer for the NOVA program and Joslyn Schoemer will be Executive Producer for the planetarium show. The Science Advisors include Roger Blandford, Professor, Theoretical Astrophysics, California Institute of Technology; Laura Danly, Space Science Curator, Denver Museum of Nature and Science; Michael Norman, Professor, Astrophysics, University of California, San Diego; Harvey Tannanbaum, Director, Chandra X-Ray Center at the Smithsonian Astrophysical Observatory; and David Thompson, Astrophysicist, Laboratory for High Energy Astrophysics, NASA Goddard Space Flight Center.
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Thomas LucasJoslyn SchoemerAndrew J. HamiltonDonna CoxBarbara Flagg
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
WGBH Educational Foundation is requesting a planning grant to support the development of "The Fabric of the Cosmos," a four-hour NOVA series to be broadcast in the fall of 2009, and an accompanying Web site educational outreach campaign, and project evaluations. Based on the book of the same name, "The Fabric of the Cosmos" will build on the collaboration that resulted in the acclaimed NOVA miniseries "The Elegant Universe," leveraging author and physicist's Brian Greene's ability to get people excited about physics. The goals of the projects are to: 1) enhance public awareness and appreciation of the ongoing quest to understand the fundamental laws of nature, through the evolution of two key concepts: space and time; 2) find innovative ways of using television, the Web and other public forums to bring exciting ideas in science to people who are unlikely to encounter them elsewhere; 3) forge effective collaborative partnerships with the physics community to maximize the educational impact of the project; and 4) encourage individuals to explore scientific concepts and remain engaged with developments in science throughout their lives. The proposed planning phase will include planning meetings with partner organizations, including the American Physical Society, work with project advisors, and writing a detailed treatment for one hour. Multimedia Research will conduct third-party evaluation of the treatment during the planning phase, which will inform the development of the entire series as well as the Web and outreach activities.
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.
The Self-Reliance Foundation (SRF) Conociendo Tu Cuerpo (Know Your Body) Hispanic Community Health Sciences Education project is an initiative designed to introduce Hispanic students and families to biomedical science and health education resources, and increase their participation levels in these fields. The educational goals of the project are to: (1) Encourage Hispanic undergraduate students to pursue careers in biomedicine and science through a mentoring program at the university level; (2) Inspire an interest in biomedical science among Hispanic elementary-age students and parents through community outreach activities; (3) Inform Hispanic parents about biomedical science education standards and academic requirements for pursuing biomedical and science related careers; and (4) Inform and inspire Hispanic students and their families about the biomedical sciences and related careers through a series of daily nationally broadcast Spanish-language radio capsules, and a nationally syndicated Spanish newspaper column. Conociendo Tu Cuerpo (Know Your Body) includes several key components: A model, Washington, D.C., area coalition of informal science, health, community, education, and media organizations that will publicize and provide hands-on health science activities at community festivals and other community settings; Hispanic undergraduate student health-science fellows to be trained and provided experience in facilitating health science activities; and nationally broadcast Spanish-language radio capsules that will cover topics in areas of biomedicine, research, education, and health-science careers. Parents and students will be able to access additional information about biomedical science opportunities and Hispanic role models in the biomedical sciences through the project's Conociendo Tu Cuerpo website and the bilingual 800 telephone help line promoted by 147 participating radio stations and 102 newspapers nationwide. The project will be supported at the national level through collaboration with the Hispanic Radio Network and the Pacific Science Center. The Washington, D.C., collaborative will include the Capital Children's Museum, local Spanish language radio stations, area universities, and health and community organizations. Development Associates, the largest American education and evaluation consulting corporation, will evaluate the project.