Twin Cities Public Television is producing a new national initiative, the "Science Center Showcase" (SCS) for DragonflyTV, the weekly science television series targeted at children ages 9-12. The initiative will entail six new episodes presenting children engaged in inquiry-based investigations, on-location in science centers across America. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday experience. The SCS will involve ten or more science center partners, and be coordinated with the assistance of lead partners, ASTC and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative evaluations, respectively. The SCS model combines DragonflyTV's unique strengths in media with the rich resources of the nation's science centers. For informal science professionals, the SCS will define new ways media and museum professionals can work together and learn from each other. It will also provide new opportunities for partnerships and collaboration between public television stations and science centers across the country. For the television audience, the programs will demonstrate the richness and variety of sciences experiences for kids in science centers and beyond. Through new collaborative efforts with ASTC, the Science Museum of Minnesota, and other science centers, the DragonflyTV's "Science Center Showcase" project has the potential to communicate to a national television audience the richness and variety of engaging opportunities for authentic STEM inquiry that are available for young people at science centers across the country. The project also has the potential to a) contribute to research into how knowledge is transferred from science centers to experiences in the natural world, and b) educate exhibit developers and television professionals in new approaches to informal science education.
The long-running and highly successful National Public Radio series "Science Friday" is venturing in new directions. Given that basic research underlies all of the technological advances influencing our world and that tax dollars pay for that research, the public needs to be informed about the basics of research. To address this need for public education, "Science Friday" will examine the importance of research as a theme underlying all science and technology changes by: Finding the research roots at the bottom of each story; Exploring the cooperation among corporations, private institutions, and research foundations and illuminating how each plays a role in the research process; Following the research "bumps" along the road to illustrate that research success depends upon failures -- not all research produces positive results; Illuminating the barriers to successful research; Helping listeners understand the thought process of researchers; Scaling the "ivory tower" by enabling listeners to question and talk directly with researchers; and Helping listeners understand the role of basic research in policy-making. Ira Flatow, the host, will take "Science Friday" on the road and produce programs in Oklahoma, Iowa, Michigan, Massachusetts, Arizona and other locations. He also will visit schools and universities and will speak at public events. NPR also will reactivate the "Science Friday Kids Connection" which will take each week's program and its guest scientists directly into classrooms across the country.
Education Development Center (EDC) is developing and implementing a three-year project to promote the informal learning of key basic mathematical concepts and skills among undereducated adults throughout the country. The effort will be part of EDC's Adult Literacy Media Alliance (ALMA). The principal components of the project will be: Ten new, half-hour episodes of the television series, TV411, which is currently carried by approximately 100 public television stations. The new programs will shift the emphasis of the series from reading literacy to mathematics skills. In addition to covering a broad array of mathematical concepts, procedures and vocabulary, the programs will have an explicit focus on problem-solving strategies and attitudes about mathematics. A multi-level national outreach and marketing campaign to attract viewers and users to the materials and to increase carriage of the series. An in-depth implementation effort will be conducted with outreach partners is six large metropolitan areas. EDC will adapt the outreach, marketing and promotion aspects of this focused effort so that it can be used by all television stations that commit to carry the series. Formative and summative evaluation to enhance the quality and effectiveness of the materials and to inform the understanding of the impact on viewers and users of these types of materials.
Each month, the American Institute of Physics (AIP) will produce twelve, 90-second television news reports that demonstrate the relevance of research to society, including animated descriptions of the underlying science principles. The peer-reviewed reports are offered for sale on an exclusive basis to one station in each of the 211 principal television markets. The service currently has 84 subscribers with the potential to reach approximately 62% of the total US television households. AIP is actively seeking additional stations that will purchase the service. They have plans for the service to become self-sustaining when 170 stations become subscribers. AIP has a working coalition with numerous scientific societies including American Geological Institute, American Mathematical Society, American Meteorological Society, American Society for Mechanical Engineers, and Universities Research Association. The television production staff relies on story ideas provided by the range of scientists represented in these societies as well as from journal articles, university press releases, and other findings from research institutions. Once a treatment is developed for a story, outside science experts are asked to review it for accuracy and to comment on its validity and reliability. A "Know More" web component offers audiences an opportunity to find out more information about a science story.
This project will produce an educational 30-minute DVD/TV film and interactive website with classroom materials about climate change and its effects on biota by presenting past and current research on the Adelie penguin, Antarctica's most accessible indicator species. The project will target students in grades 5-8. Each component of "Penguin Science" will present an engaging case study to teach students about ecology, the complex science of climate change and its impacts, both positive and negative. It will not only feature the work of David Ainley and co-PI's Grant Ballard and Katie Dugger, but also William Sladen who began the first NSF-sponsored penguin studies 48 years ago during the International Geophysical Year (IGY). Archival film clips of Sladen and his work from the 1970 documentary, "Penguin City" (CBS), will convey the value of long-term research and show biotic changes during just one professional lifetime. The project will be completed in 2007 to coincide with the International Polar Year.
WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
Night Fire Films is producing a one-hour show for PBS titled "Breaking the Maya Code," based on the book by Dr. Michael D. Coe. "Breaking the Maya Code" will explore the history of the decipherment of the Maya hieroglyphic script. The 400-year scientific detective story, climaxing in the past thirty years, will be told through footage shot at key locations in Central America, Europe and the United States, together with dramatizations, animation and graphics; archival materials; and interviews with major participants in the decipherment. An outreach campaign, including an extensive web site, will enhance the television viewing experience as well as promote further STEM learning. The program will be produced and directed by David Lebrun; Nicolas Noxon serves as Executive Producer. Michael Coe will serve the project as Principal Advisor, along with an extensive board of advisors of ethnographers, epigraphers, archaeologists, historians, iconographers and others. Multimedia Research will conduct formative evaluation of the program; Knight-Williams Research will conduct summative evaluation of the project. The National Endowment for the Humanities has granted $550,000 toward this project.
MacNeil Lehrer Productions is adding a significant science presence to the nightly "The NewsHour with Jim Lehrer" program by creating a Science Unit as part of their production staff. Each year for three years, the unit will produce at least 12 long-form documentary reports (8 to 12 minutes each), shorter (4 to 5 minute) videotape background reports to set up studio interviews, and brief (2 minute) news summary reports when appropriate. The NewsHour science production team also would collaborate with the NOVA team at WGBH through such means as production of a NewsHour companion report related to a planned NOVA documentary and use of a NOVA segment as a lead-in to a policy discussion on the NewsHour. Selection of story topics, information about developments in different fields of science, and validation of science content would be guided by a core advisory group that includes: Stephen Sass, Cornell University (Material Science, Nanotechnology) Ken Miller, Brown University (BioScience) Larry Smarr, Director of the California Institute of telecommunications and Information Technology (Infotechnology) Maria Ghirardi, National Renewable Energy Laboratory (Energy) John Logsdon, George Washington University (Space) The project will be supported by "The Online NewsHour." This web site will notify viewers via email of upcoming segments; provide public forums with scientists, researchers, ethicists and policy makers; and allow viewers to obtain transcripts of the broadcasts. The forums, conducted after the broadcast, include one or more of the principals who appeared in the program responding to questions and/or issues raised by viewers. Formative evaluation will be conducted by Rockman Et Al and summative evaluation will be conducted by the Goodman Research Group, Inc.
EarthTalk, Inc. will develop and air 24 90-second shows per year for three years on the subject of nanotechnology on the Earth & Sky radio program. They will partner with Nano Science and Technology Institute (NSTI), Boston; Nanoscale Science and Technology Facility (CNF), Cornell University; and Center for Biological and Environmental Nanotechnology (CBEN), Houston to identify researchers, advisors and program ideas. Program categories will be Nano 101; Innovations that Could Change the World; Science or Science Fiction; Implications and Ideas; Nano and the Environment; and Listener Questions. The Earth & Sky program currently airs on 685 stations nationwide, making 323 million gross impressions each year; new shows will create some 64 million gross impressions. They will be supplemented by related material on Earth & Sky Online, which receives up to one million page views/month, and a composite of the nano programs onto CD mailed directly to 10,000 teachers yearly.
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William BrittonDeborah ByrdBarbara Flagg
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
The goal of this project is to educate children between the ages of 10 and 18 about the ecology of insects and forests, how human activities affect their interaction, and how scientific research is conducted. It will disseminate information throughout Indiana based on research award DEB 0345331, Cicadas and Forests Education. For a period during May and June 2004 the United States was captivated by periodical cicadas in an unusual convergence of popular and scientific interest. This project will use this heightened awareness as a vehicle for informal science education as additional broods emerge in 2007 and 2008 in the Midwest and South. The project will use existing video footage from the research to produce a documentary film on periodical cicadas for airing on public television stations and distribution on DVDs to schools; an interactive computer-based presentation in PowerPoint; and an interactive 3-D animation of the cicada life cycle for use in a science center. Project collaborators include local public television stations, Wonderlab (a science museum), the Indiana State Museum and school systems in Indiana.
The Media Working Group is producing a one-hour documentary about a group of undergraduate women at Ohio State University who are pursuing non-traditional paths of study in a variety of technology and science fields. The Gender Chip Project is designed to provide role models and encouragement for girls (ages 14-18) and young adults who wish to enter STEM careers; and to raise general public awareness about the continuing need to develop STEM education and career opportunities for young women. The broadcast documentary will be complemented by distribution of the program with additional material on DVD. The project will also design a website for Guidance Counselors and young women contemplating STEM education. Project evaluation will be conducted by Kathleen Tyner, Lead Evaluator from Hi-Beam Consulting in San Francisco.