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resource project Media and Technology
The University of Oregon, Eugene, is producing "Absolute Zero and the Conquest of Cold," a three-hour television documentary series about the field of low-temperature physics, the field in which one-third of all physicists are working today. The series explores key concepts, significant individuals and events in the field's turbulent history, and the enormous impact that the mastery of cold has had on society through technologies such as air-conditioning, refrigeration and liquefied gases. The film, based in large part on Tom Shachtman's book of the same name, will document how four centuries of research into lower temperatures has produced stunning scientific insights and applications that have revolutionized the world we live in. Planned outreach includes public programs, museum activities, and an interactive web site. The PI's for the project are Russell Donnelly of the University of Oregon, Richard Hudson of Twin Cites Public Television, and Meredith Burch of Meridian/Windfall Productions, Inc. Other key staff members include Thomas Shachtman, author of the book upon which the series is based; David Dugan, Co-Producer/Director of Windfall Films; David Heil of David Heil and Associates; Barbara Flagg of Multimedia Research; and Irene Goodman, of Goodman Research Group.
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TEAM MEMBERS: Russell Donnelly Richard Hudson Meredith Burch Barbara Flagg
resource project Media and Technology
The Soundprint Media Center will conduct planning for "Evolution Discoveries," a multi-part radio series on evolutionary science, contemporary issues and new discoveries. The project will help educate the public about the insights evolutionary science can offer current problems and issues, while at the same time help to explain basic principles of evolutionary science. Key planning activities over five months will include identifying gaps in public understanding of evolutionary science, creating a framework for the radio series and producing and testing a pilot program. They will work with an advisory group that includes museums and researchers that are studying visitor understanding of evolution -- geographically, developmentally and by gender. They plan to develop partnerships with informal science organizations (museums, zoos, aquariums, etc.) to extend the reach of the audio material beyond those of public radio. Other components of the project include a public radio station resource guide to help establish local collaborations between stations and local scientists, museums, zoos, aquariums and others; a resource guide for teachers and a website that will complement and be compatible with other online resources such as those supported by natural history museums and the Human Genome Management Project.
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TEAM MEMBERS: Anna Maria de Freitas Moira Rankin
resource project Media and Technology
The James Agee Film Project is requesting funds to produce a four-part series of one-hour films on the environmental and social history of Appalachia. "APPALACHIA: A History of Mountains and People" will be the first series of films on the history of Appalachia and the first environmental history film ever made about a region in the United States. The project will demonstrate the dynamic interaction and inseparability of natural history and human history. By interweaving the discoveries and insights from scientific disciplines, including geology, ecology, biology and environmental science, with those of the humanities, the series will explore how the mountains have shaped human cultures and how people have shaped the mountains. "APPALACHIA: A History of Mountains and People" is made for national broadcast on PBS and is being co-sponsored by six Appalachian state PBS networks. The series is being produced in conjunction with the upcoming "Encyclopedia of Appalachia." Outreach programs include partnerships with many regional grassroots organizations, PBS stations and educational institutions to extend the film into a wide range of rural communities and schools. The Project Director/Writer of the series will be the Academy Award nominated filmmaker Ross Spears. Jamie Ross is co-producer/writer; Dr. George Constantz, the Science Writer/Content Director. Dr. Constantz is also currently the principal science and ecology editor of The Encyclopedia of Appalachia, which will be published in 2005. A distinguished group of scholars and scientists will contribute to the project. Dr. Gary Henry, Director of the Applied Research Center in Atlanta, will oversee the project evaluation.
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TEAM MEMBERS: Ross Spears
resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
EarthTalk Incorporated is producing and distributing 282 "Edge of Discovery" radio programs. Each of the 90-second programs will explore an area of on-going research and will feature "actualities" or recorded voices of scientists explaining their work. The programs will be carried on 700+ public and commercial radio stations. The broadcast programs will be supplemented by an "Edge of Discovery" web presence that will contain the radio programs themselves plus a "More Info" section for each program that includes references to printed articles and links to other web sites on the day's topic as well as supplementary background material such as transcripts of interviews with scientists. The "Edge of Discovery" web page also will feature a "Meet the Scientists" section in which a new scientist will be profiled each month, and it will feature live online "chats" with scientists six times each year. The producers/hosts for the series are Deborah Byrd and Joel Block who created, produced and hosted the highly successful radio series Earth and Sky. The Senior Producer is Marc Airhart who will be primary liaison with the team of researchers and writers. Review of all material developed for the projected will be done by the project's review committee of 95 scientists.
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TEAM MEMBERS: Deborah Byrd William Britton Marc Airhart Barbara Flagg
resource project Media and Technology
WGBH is developing LAZYBONES (working title), a new television series for 10- to 14-year-olds, that is an engineering game show. Each week LAZYBONES' eight players, aged 17-21, engineer easy solutions to life's arduous tasks. The aim of the program is to use humor and irony to hook its target audience and turn them onto the creativity and productivity of engineering. The purpose of the project is to (1) teach kids to learn about engineering by using science and technology to solve real-life problems; (2) help bridge the critical years for keeping kids interested in science and math, and; (3) improve the public image of engineering, especially among girls and minorities. This grant is for the Test Video Development Phase of the project. During this phase, WGBH will produce a test video in order to further evaluate and refine the concept, appeal and educational content of the show and outreach materials. Note: This project led to the series "FETCH! With Ruff Ruffman."
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
Twin Cities Public Television is producing 13 new episodes and new outreach and Web activities for the fourth season of DragonflyTV, the weekly science television series targeted at children ages 9-12. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. The programs also include real scientists doing research on related themes and snapshots and home movies of the scientists when they were kids. Outreach for DragonflyTV consists of an interactive website where children can share their science investigation, programs at selected Boys and Girls Clubs of America and 4H Clubs, Teacher's Guides distributed through the National Science Teachers Association (NSTA) and PBS stations, and the development of new community partnerships with established informal science organizations. Multimedia research and Rockman et al will conduct formative and summative evaluations.
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TEAM MEMBERS: Richard Hudson Christopher Myers Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is requesting $1,709,863 to produce 20 new shows and new outreach and Web activities for ZOOM. ZOOM is a daily half-hour PBS series targeted to kids ages 8 to 11. Uniquely by and for kids, ZOOM gives its viewers a chance to explore, experiment and share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The goals for Season VII are to: (1) develop three new content areas-"Survivor Science," "Sleuth Science," and "Conservation Science"; (2) launch "ZOOM Into Action and Conserve," a new campaign designed to give kids conservation activities to fuel their volunteerism and help them understand the science behind their efforts; (3) create new science training materials for afterschool program leaders; and, (4) conduct summative evaluation to continue to gauge ZOOM's effectiveness at teaching math and science to targeted audiences. Outreach for the project will include print materials for kids, families and educators. ZOOM-related activities at community-based organizations include 1,450 ClubZOOM science afterschool programs and 23 ZOOMzone science museum exhibits. ZOOM currently is carried by 261 public broadcasting stations and is viewed by close to 5 million children per week. The 2,400-page interactive web site is updated weekly and attracts almost 43,000 visitors per day.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
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TEAM MEMBERS: Arturo Vasquez Robert Russell
resource project Media and Technology
ScienCentral, Inc. is producing and distributing one two-minute television science story per week based on NOVA, the long-format PBS science series. Each segment will be produced using footage from the award-winning NOVA series as well as original and archival footage. They will be distributed by ABC News to its 200+ local affiliates for their use in their newscasts that run throughout the day. NOVA Minutes also will be integrated into WGBH NOVA's extensive web and outreach materials. All NOVA Minutes will contain the following: A sentence stating: "As reported (or explored) by PBS NOVA" A lower third notification of footage from PBS NOVA. 30 - 80 seconds of WGBH footage 30 or more seconds of non-WGBH footage A PBS NOVA branded element with a graphic, animation, or video that is integral to the story. Two versions, with/and without pre-recorded voice over (both have interview, natural sound) A script with a list and cures for lower-third supertitle of names, institutions and footage sources for stations to use in their own graphic style. The script will include a line for the news anchor to read that states "Watch PBS NOVA for more information." A catalogue number and ScienCentral copyright notice.
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TEAM MEMBERS: Eliene Augenbraun
resource project Media and Technology
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
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TEAM MEMBERS: Marilyn Weiner Hal Weiner Barbara Flagg
resource project Media and Technology
Twin Cities Public Television is producing a new national initiative, the "Science Center Showcase" (SCS) for DragonflyTV, the weekly science television series targeted at children ages 9-12. The initiative will entail six new episodes presenting children engaged in inquiry-based investigations, on-location in science centers across America. The series presents authentic inquiry-based investigations, created by and for children. The programs focus on children doing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Each investigation will demonstrate the direct connection between learning experiences in science centers and the application of those lessons in everyday experience. The SCS will involve ten or more science center partners, and be coordinated with the assistance of lead partners, ASTC and the Science Museum of Minnesota. Multimedia Research and RMC Research will conduct formative and summative evaluations, respectively. The SCS model combines DragonflyTV's unique strengths in media with the rich resources of the nation's science centers. For informal science professionals, the SCS will define new ways media and museum professionals can work together and learn from each other. It will also provide new opportunities for partnerships and collaboration between public television stations and science centers across the country. For the television audience, the programs will demonstrate the richness and variety of sciences experiences for kids in science centers and beyond. Through new collaborative efforts with ASTC, the Science Museum of Minnesota, and other science centers, the DragonflyTV's "Science Center Showcase" project has the potential to communicate to a national television audience the richness and variety of engaging opportunities for authentic STEM inquiry that are available for young people at science centers across the country. The project also has the potential to a) contribute to research into how knowledge is transferred from science centers to experiences in the natural world, and b) educate exhibit developers and television professionals in new approaches to informal science education.
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