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resource project Media and Technology
Education Development Center (EDC) is developing and implementing a three-year project to promote the informal learning of key basic mathematical concepts and skills among undereducated adults throughout the country. The effort will be part of EDC's Adult Literacy Media Alliance (ALMA). The principal components of the project will be: Ten new, half-hour episodes of the television series, TV411, which is currently carried by approximately 100 public television stations. The new programs will shift the emphasis of the series from reading literacy to mathematics skills. In addition to covering a broad array of mathematical concepts, procedures and vocabulary, the programs will have an explicit focus on problem-solving strategies and attitudes about mathematics. A multi-level national outreach and marketing campaign to attract viewers and users to the materials and to increase carriage of the series. An in-depth implementation effort will be conducted with outreach partners is six large metropolitan areas. EDC will adapt the outreach, marketing and promotion aspects of this focused effort so that it can be used by all television stations that commit to carry the series. Formative and summative evaluation to enhance the quality and effectiveness of the materials and to inform the understanding of the impact on viewers and users of these types of materials.
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TEAM MEMBERS: Alexander Quinn
resource project Media and Technology
KCTS is producing Sci-Squad, a national weekly science education television series for children ages 8 to 10. The thirteen half-hour programs in the series will show a team of kids, the Sci-Squad, who use inquire and collaboration to seek the solution to a science problem. The team is led by Howzit, a young woman computer whiz. Working cooperatively the team investigates each scientific subject through a combination of first-hand experimentation, Internet surfing, field research, and visits to real-world scientists. Each of the characters models a different mode of science inquiry in search to a question the team receives at the beginning of each program. Youth who view the programs will be encouraged to follow along with the Sci-Squad and will be challenged to observe, measure, think critically, analyze results, and devise further experiments. Outreach materials to support science activities by viewers include an Explorer's Guide for youth, a Parents Guide, and a Guide for Teachers. There also will be collaborations with science and youth serving organizations such as Boys & Girls Club of America, Family Math, GEMS, Science Linkages in the Community, the National Science Teachers Association, the National PTA, and, for the Hispanic population, ASPIRA and the National Council of La Raza. Bill Jersey, President of Quest Productions, will be the Senior Producer, Director, and Co-Project Director. The creator of the project and Co-Project Director is Pierre Valette, a producer and writer of documentaries for Quest Productions and previously an Associate Producer in Children's Programming at WGBH. Elizabeth Brock will be the Executive-in-Charge of Production for KCTS. The Senior Science Consultant is Ted Ansbacher who previously was Director of Exhibits at the New York Hall of Science and Director of Education/Senior Scientist at The Chicago Museum of Science.
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TEAM MEMBERS: Bill Jersey Pierre Valette Elizabeth Brock Jeff Gentes Barbara Flagg
resource project Media and Technology
Twin Cities Public Television (KCTA) is producing and evaluating a pilot for a new science series for children ages 8-12 to be produced in conjunction with Miami University of Ohio and the National Science Teachers Association (NSTA). Called Dragonfly, the pilot will be based on the children's magazine of the same name and will consist of segments presented by children that document their own science investigations and presentations by professional scientists of work in related fields. Each program will include two or more presentations by children, one or two presentations by scientists, a science challenge to be resolved within the show, one or two hands-on activities to engage viewers at home, and a presentation of children's artwork or poem in which they express their impressions of science and nature. The series would be coordinated with the Dragonfly magazine and with a parallel program, Dragonfly Quest, an Internet and youth-based activity pilot endeavor funded under another grant. The Executive Producer would be Richard Hudson, who has previously served as Executive Producer for Newton's Apple, a series also produced by KCTA. Chris Myers, of Miami University and creator of the magazine, will have primary responsibility for the science content, and Phyllis Marcuccio at the NSTA will be responsible for the coordination between the television project and the magazine, which is published by NSTA. The producers will work with an advisory committee that includes Gerald Wheeler, Lawrence Lowery, Joan McShane, Hardy Eshbaugh, Shawn Carlson, Kenneth Phillips, Milton Chen, James Steinbach, and Cheryl Gotthelf.
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TEAM MEMBERS: Richard Hudson Christopher Myers Phyllis Marcuccio Barbara Flagg
resource project Media and Technology
Twin Cities Public TV is producing 13 half-hour programs of a new science show for children to be on public television. The show would be based on the children's magazine, "Dragonfly," and would present children doing science experiments that they developed and planned themselves. From time to time, the children would be joined by adult scientists who tell of their own research, their discoveries, and their love of science. The goals of the project are to foster in children a greater interest in science and the process of scientific inquiry; demonstrate the parallels between children's scientific explorations and the research conducted by professional scientists; and feature and promote science projects involving under-represented communities, particularly ethnic minorities and girls. Outreach for the project will include a monthly "Young Investigator's Field Book," a Dragonfly TV teachers' companion multi-page insert that will be integrated into the NSTA grade school and middle school journals for teachers, and a Dragonfly TV website. The project also will establish community outreach partnerships with the Boys and Girls Clubs of America and the 4-H National Science and Technology Network.
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TEAM MEMBERS: Richard Hudson Christopher Myers Gerald Wheeler Barbara Flagg
resource project Media and Technology
WGBH is producing and disseminating two seasons of a daily, half-hour television science series and accompanying outreach for three to five year olds. The series will be carried nationally as part of Discovery Television's newly expanded Discovery Kids. The project, "Peep and the Big Wide World," will model a developmentally-appropriate process of inquiry and exploration, nurture young children's innate curiosity, catalyze further hands-on exploration of the world around them, and motivate parents and care-givers to support and encourage these activities. The television programs will combine animation and short, live-action segments. The animation will weave the early childhood science curriculum into stories about three birds and their animal friends as they explore the world. Science content, unifying concepts, and habits of mind will be reinforced through two-minute live-action segments that show kids engaged in science play relating directly to the previous story. The television series will be supported by a comprehensive "Anywhere Science" outreach component of the project. "Anywhere Science" reinforces the fact that opportunities to experience and enjoy science exist in most facets of life. It will offer a range of activities -- through both web and print materials -- that can be enjoyed by just about anyone, just about anywhere. "Anywhere Science" is being designed to show parents and caregivers how important it is to support children's curiosity and how easy it is to engage in activities that help develop their science "habits of mind." The outreach campaign will be built around the new National Association for the Education of Young Children professional development standards and Head Start's science framework. The content director for "Peep and the Big Wide World" is Karen Worth, Senior Scientist at the Education Development Center and the Co-Director of the Center for Urban Science Education Reform. She is also the Principal Investigator of "Tool Kits for Early Childhood Science Education" that is developing national standards for preschool science education. The Executive Producer for the project is Kate Taylor who has previously served as Executive Producer for"ZOOM," " Where in the World is Carmen Sandiego," and "Degrassi Junior High." The creator of PEEP and animation artist is Kai Pindal, former Head of Animation at Danish Television. The head writer is Kathy Waugh who has written four seasons of the Emmy winning children's series, "Arthur." Evaluation will be conducted by Rockman et al. Advisors for the series include Barbara Bowman, President of the Erikson Institute for Advanced Study in Child Development; Diane Levin, Professor of Education at Wheelock College; Tera O'Hora, Consultant and Workshop Facilitator for "Science Beyond the Sandtable;" Kathy Paget, an early childhood educator working as a science curriculum developer and evaluator of science-related educational projects at the Technical Education Research Center; Diane Whitehead, a Quality Initiative Coordinator for the National Head Start Association; and Elizabeth Young, Director of Head Start Child Care in Cambridge, MA.
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TEAM MEMBERS: Kate Taylor Brigid Sullivan
resource project Media and Technology
The Educational Broadcasting Corporation (WNET) is producing 13 half-hour animated television programs to engage youth aged 8-11 in the fun and challenge of mathematics. Cyberchase will encourage viewers to develop and sustain positive attitudes toward mathematics, help increase their mathematics knowledge and skills, and actively involve them in mathematical reasoning and problem solving. The premise of the series is that a dastardly fiend is on a mission to take over cyberspace. Three youngsters are summoned into the cyberworld to stop him. Their only weapon: BRAIN POWER! Repeatedly, the young heroes find themselves in danger and must use math and logic to escape. In addition to the television series, Cyberchase materials and outreach will continue to involve children in mathematics. Outreach components include: A web component that provides mathematical activities and content 100,000 free copies of a Cyberchase magazine An insert in the 4th grade edition of Weekly Reader - reaching 30,000 teachers and 800,000 children. Teachers guide to facilitate classroom use of the series The incorporation of Cyberchase activities into the afterschool and weekend programs of Boys & Girls Clubs, the Urban League, and the AAAS Black Church Project The PI and Co-Executive Producer for the project is Sandra Sheppard, WNET's Director of Educational Video. The Co-Content Directors are Cary Bolster, Director of PBS Mathline's K-12 projects, and Michael Templeton, former Content Director of "The Magic School Bus." The Co-Executive Producer will be Kristin Martin, formerly Executive Producer for "The Magic School Bus." Advisors to the project include Glenda Lappan, Frances Curcio, Joel Schneider, Solomon Garfunkel, Laura Jeffers, Jimmie Rios, Susan Markowitz, Virginia Thompson, Simon Graty, Cyrilla Hergenham, Kay Gilliland, and Deborah Anne Robertson.
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TEAM MEMBERS: Sandra Sheppard Michael Templeton Barbara Flagg
resource project Media and Technology
WGBH is conducting research and testing an innovative science magazine television series dedicated to the public understanding of research. The show will present both breaking research news and reports on underlying trends and issues in science. It will also feature stories that follow experiments or lab work over extended periods, profiles of scientists, stories of invention and discovery, and more purely entertaining items. The project places strong emphasis on a collaborative approach with other media developers, notably web and museum exhibit designers, to deepen the impact of the show beyond its immediate broadcast. During the research phase, WGBH will convene a group of scientists, informal educators and other potential collaborators to investigate the parameters involved in a collaborative approach. They also will produce and test sample program segments to determine what formats may be most effective. In addition, WGBH will begin looking for on-camera talent who has the knowledge and presentation ability to carry such a program. The questions that will be examined in the research phase include: how research and production efforts can be coordinated across different media, how facilities and infrastructure might be shared among different organizations providing public information about research, how the new television format might be customized to allow local television stations and science centers to link it with local events, and what formats may be most effective in engaging the public, holding their interest over multiple programs, and conveying substantive information about research.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
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TEAM MEMBERS: Melinda Ward Carol Hills
resource project Media and Technology
WTTW, the public television station in Chicago, is developing a science education project targeted at children aged 6 to 10. The major components of the project will be a 13-part animated television series, an interactive webpage and multiple outreach components for individuals and families. The television series features a pair of animal astronauts -- an eager dog named Billie and a reluctant flea named Miles -- as they travel through space in search of science adventure. The two work together to explore problems, solve mysteries and survive adventures while aboard their doghouse-shaped spaceship and on the worlds they discover throughout the universe. In each episode, using an inquiry-based method of problem solving, Billie and Miles embark on a new adventure and explore a single science concept in depth, approaching it from many different ways appropriate to their respective personalities. Science content for the series is being developed by Ian Saunders, previously Head Science Writer for Bill Nye the Science Guy; Dr. Edward Atkins, President of Science Productions for TV who has developed science programming for Children's Television Workshop and WNET; and Dr. Jose Rios, Assistant Professor for Science Education at the University of Washington, Tacoma. The series will be produced by WTTW in partnership with Nelvana Ltd., the animation company for The Magic School Bus. Formative evaluation during the planning phase will be conducted by Dr. Barbara Flagg of Multimedia Research. The major activities during the planning stage include: 1) Convening the core advisors to develop the science content bible, finalize age-appropriate content goals, suggest ideas and strategies for presenting the science, and organizing principles consistent with the National Science Education Standards and the AAAS Benchmarks. 2) The group also will examine a range of creative issues that bear directly on the effective delivery of science content. 3) Development and formative testing for a short animation prototype that will illustrate one of the series' science concepts. This segment will be tested to assess the appeal of its style and its efficacy in communicating science. 4) Continuation of work with Nelvana to develop character sketches and background, create storylines and write a pilot script. 5) Validate and expand on the current outreach concept.
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TEAM MEMBERS: MaryBeth Hughes Edward Atkins Ian Saunders Frederick Schneider Barbara Flagg
resource project Media and Technology
WGBH is producing a two-hour NOVA special that will examine the scientific undertaking to decipher all three billion letters of the human genetic code. The program will take viewers inside the labs where this effort is going on and will examine the difficult decisions that are arising from our growing understanding of the human genome. The central narrative thread in "The Human Blueprint" is the extraordinary race now going on between two teams striving to be the first to read, or "sequence," the human genome. On one side is the official Human Genome Project, funded by the federal government and coordinated by the National Human Genome Research Institute; on the other side is private industry, in the form of a well-financed company run by a biologist with a long track record of finding quicker, cheaper ways to plumb the secrets of the genetic code. To support the extended use of the series, "The Human Blueprint" will be featured in the NOVA teachers guide and will be the subject of an enhanced Web sit at NOVA Online. The Executive Producer for the programs will be Paula Apsell, Executive Producer for NOVA, and the series will be produced by Elizabeth Arledge who has produced science programming for WGBH, WNET and CBS News. Dr. Joseph Levine will serve as science consultant to "The Human Blueprint" and will work with the producer to plan program research, suggest sequence possibilities, review program treatments and critique the film at early stages. Dr. Levine has a Ph.D. in Biology from Harvard University and served as the science editor for the WGBH series "The Secret of Life." Advisors to the series include: W. French Anderson, Professor of Biochemistry and Pediatrics and the Director of Gene Therapy Laboratories at the University of Southern California School of Medicine; David Baltimore, President of the California Institute of Technology and Chairman of the NIH AIDS Vaccine Research Committee; Paul Berg, Director of the Beckman Center for Molecular and Genetic Research at Stanford University; Robin Blatt, Founder of the Genetic Resource at the Massachusetts Health Research Institute; David Blumenthal, Director of the Institute for Health Policy and Professor of Medicine and Health Care Policy at Harvard Medical School and Massachusetts General Hospital Robert Cook-Deegan, Director of the National Cancer Policy Board, Institute of Medicine and the Commission on Life Sciences of the National Academy of Sciences; Ronald G. Crystal, Director of the Gene Therapy Core facility at Cornell University Medical College; Georgia M. Dunston, Professor of Microbiology and Acting Director of the National Human Genome Center at Howard University; Philip R. Reilly, Executive Director of the Shriver Center for Mental Retardation; Lydia Villa-Komaroff, Vice President of Research and Professor of Neurology at Northwestern University.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short format television broadcast and Web project entitled, "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of and interest in new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program, "Public Square." The specific activities to be undertaken in the research phase include: assembling an expert board of up to six advisors with expertise in science, science journalism and media; producing three experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity, and comprehensibility of style and content; and identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
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TEAM MEMBERS: Beth Hoppe
resource project Media and Technology
Maine Public Broadcasting Corporation is producing three seasons of a regional television series that will enable audiences to explore, appreciate and learn about the relationship between science and everyday life in Northern New England. The project is being developed in collaboration with public television stations in Vermont and New Hampshire and will attract viewers by focusing on content and issues that are of unique interest to this area. It addresses the critical need to improve science literacy in this predominantly rural region of the country. Ancillary materials will be developed for use at home, in the community, and in classrooms and will consist of: Quest "Take-Home" Activity Pages, "In Your Community" Guides, Quest Community Events, and Classroom Lesson Plans and Suggested Activities.
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TEAM MEMBERS: Barbara Pulling Kimberley Lipp