The Fred Friendly Seminars is producing a three-part, prime-time television series about the ethical, legal and social implications of advances in genetic research and technology. The audience for the series is the general public with special emphasis on the scientific and policy-making communities. Each of the programs will begin with a presentation of the basic genetic science linked to a specific ethical and policy issue and then will engage a panel in a Socratic dialogue based on a hypothetical situation related to that issue. The panel will represent a wide range of perspective including scientists, policy makers and people experiencing the dilemmas presenting in the hypothetical situations. Outreach material for the project will be developed by the National Center for Science Literacy, Education and Technology and Exhibition at the American Museum of Natural History. The center will produce a 16-page discussion guide designed for by a variety of informal education organizations that reach the general public. This guide will be available in both print and on the project web site. In addition to the guide, the web site include guidelines about how to use segments of the series as catalysts for discussion, a list of annotated resources on genetics, and a behind-the-scenes look at the genomic research labs of the museum.
The Informal Science Education Program has been supporting the radio series "Living on Earth" for several years. The World Media Foundation is now adding environmental science and technology features to "Living on Earth" and is developing and testing an outreach component that will involve youth as researchers and radio producers. The science and technology features, ranging in length from four to twenty-four minutes, will depart from the usual news-driven reports on the programs. Many of the segments will illustrate basic building blocks of environmental science, technology and related mathematics. Others will profile diverse pioneers in these disciplines. The radio programs will be the framework for an interdisciplinary exploration program for youth. Working with a team of educators from the Antioch University Graduate Program in Environmental Education, the project staff will develop a program in which secondary school aged youth cooperate with peers to produce professional, concise reporting on local environmental issues. Living on Earth will feature the best of the student work on National Public Radio and highlight these pieces as an expanded feature on its website.
Unicorn Projects, Inc. is producing a project about historic mills in American and the science and technology of their operation. The project will combine a nationally broadcast one-hour PBS special with print and interactive educational materials for the home and school markets along with family-oriented personal appearance by host-author David Macaulay at selected museum and mill sites across the country. The goal of the project is to acquaint viewers and participants with the technological innovations and the scientific, social and historical significance of water-powered mills in the early part of the industrial revolution. In addition to the television program the project will produce Mill Times newspapers applicable in formal as well as informal settings, curriculum-based school videos and teachers guides, activity kits including "toys" designed to introduce concepts in applied mechanics, and family-activity programs at selected sites. The PI and Producer/Director will be Larry Klein who has produced and directed the previous Macaulay programs among many other PBS specials. David Macaulay, author of many best-selling books on architecture and technology, will be the host and will work closely with Mark Olshaker, the writer, in developing the script for the program. The Education Director will be Toby Levine. The principal technology and history advisor will be Patrick Malone, Assistant Professor of Urban Studies and American Civilization at Brown University and past president of the Society for Industrial Archaeology. The science advisor will be Theodore Ansbacher, principal of Science Services, an informal science education consulting company. Other advisors include Robert Dalzell, Gary Kulik, Judith McGaw, and Merrit Roe Smith.
EarthTalk Incorporated is producing and distributing 282 "Edge of Discovery" radio programs. Each of the 90-second programs will explore an area of on-going research and will feature "actualities" or recorded voices of scientists explaining their work. The programs will be carried on 700+ public and commercial radio stations. The broadcast programs will be supplemented by an "Edge of Discovery" web presence that will contain the radio programs themselves plus a "More Info" section for each program that includes references to printed articles and links to other web sites on the day's topic as well as supplementary background material such as transcripts of interviews with scientists. The "Edge of Discovery" web page also will feature a "Meet the Scientists" section in which a new scientist will be profiled each month, and it will feature live online "chats" with scientists six times each year. The producers/hosts for the series are Deborah Byrd and Joel Block who created, produced and hosted the highly successful radio series Earth and Sky. The Senior Producer is Marc Airhart who will be primary liaison with the team of researchers and writers. Review of all material developed for the projected will be done by the project's review committee of 95 scientists.
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TEAM MEMBERS:
Deborah ByrdWilliam BrittonMarc AirhartBarbara Flagg
Educational Broadcasting Corporation (WNET, NY) is developing a multi-media environmental education project for youth aged 8 to 12. Wild World focuses on American children's everyday urban and suburban surroundings - city streets, parks, backyards, vacant lots, the woods, and similar environments easily and often accessible to the audience. The project will educate young people about environmental and natural science topics and issues in an entertaining, engaging way, and will encourage them to become more aware of their immediate environment. Important goals are to showcase people who are passionate about their work with, and in, natural surroundings, and to show that our world is intriguing and well worth investigating. The science content will reflect the recommendations of the National Science Education Standards and Benchmarks for Science Literacy. Major components of the project include: * A thirteen part series of half-hour television programs entitled Wild TV -- this exciting and occasionally irreverent series is designed to attract viewers indifferent to traditional nature documentary program. The format is also intended to appeal to young people with little pre-disposition to science or nature. * Wild Comix -- a comic book-styled educational print piece for young people that includes activities that kids can try at home, puzzles, and other thought-provoking exercises. * Wild Web -- a World Wide Web site featuring an interactive version of the comic book, activities and puzzles, a chat room, a bulletin board, and links to environmental groups. * A Home and Extracurricular Settings: Activity Guide - intended for parents and informal educators, the guide will include: enriching nature appreciation for the entire family; improving the learning relationship between children and their parents; and activities/directions for parents that are not prohibitive with regard to area, income, and adults' educational background. * Classroom materia ls - a 12-page guide designed as an introductory resource for classroom teachers who want to incorporate environmental science activities into their teaching.
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
The Center for Science and the Media is requesting $2,006,069, of a total budget of $5,597,518, to develop the Science and Technology News Network (STN2) that will produce science news segments to be used by local television stations in their news programs. The products delivered to the stations will include 90-second video news stories in two versions -- with and without voice-over; scripts that local newscasters can read on air; topical and regional tips sheets to help producers localize the stories; follow-up research and one-on-one support by the project staff; explanatory or science-angle sidebars; web stories to introduce upcoming TV stories and provide more in-depth coverage; and Internet support with resources important to local TV producers. The project also provides content to the abcnews.com science site and to ABC News One, the network affiliate news service. The science modules will produce segments in both English and Spanish. The PI and General Manager for the project is Eliene Augenbraun, a former research scientist with experience in management and media. The News Director and Co-PI is Ira Flatow. They will work with an advisory committee of scientists and science journalists.
WGBH is producing twenty, new, half-hour programs for the fourth season of "ZOOM." Uniquely for, by and about kids, "ZOOM" gives its viewers a chance to explore, experiment and share their creativity with the world. Targeted at children 8-11 years-old, "ZOOM" features a diverse cast of seven children who build bridges, solve puzzles, play games, respond to challenges and act out stories, as they bring to life contributions sent in by viewers from across the country. "ZOOM" currently is carried by 281 public broadcasting stations and is viewed by an average of 5.22 million children per week. The "ZOOM" website receives 18,000 - 20,000 visits per day with kids averaging 30 minutes per visit. The specific goals for Season IV are to: (1) connect science to kids' every day world and every day lives; (2) promote Habits of Mind and an understanding of the basic science and math within three content areas; (3) expand ZOOM's outreach activities, and (4) increase parental involvement in children's "ZOOM"-related activities. The themes for the new seasons will include "Your Biome," "Kitchen Chemistry," and "Structures." Outreach for the project will include printed materials for kids, families and educators; "ZOOM"-related activities at community-based organizations, shopping malls and science museums; and a 3000-page web site.
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
SoundVision Productions is producing new programs for "The DNA Files." This highly regarded and very successful radio series is designed to further public understanding of genetic science as well as the ethical, legal and social issues emanating from genetics and biotechnology. These five, new, one-hour programs and feature segments will be on topics that have emerged in recent years as significant developments in the realm of genetic research such as pollution prevention and reduction and the patenting of gene sequences and related genetic information. Specific topics tentatively planned for the new programs include: "The Ecology of Genetic Engineering," "The Genetics of Memory and Aging," "The Genetics of X and the Genetics of WHY," and "Genetic Diseases of the Brain." The programs and features will also introduce those products and processes that, while currently viewed as only future fantasies of the biotech industry, are likely to become real in one or another within the lifetimes of the current generation of public radio listeners. The major outreach component of the project will be via a World Wide Web site. This is a particularly appropriate medium for outreach for this project since demographic studies indicate that most members of the public radio audience have computers and are able to access the web. SoundVision will upgrade the present "The DNA Files" web site to become a more active and integrated part of the project. Every program will have a dedicated section on the web site that will provide expended information and resources beyond those included in the broadcast. The web will provide a forum for public interaction with the issues by engaging the scientists, related experts, policy makers and the public. The project also will make cassette tapes and transcripts of the programs available on request. The PI is Bari Scott, who is the Executive Producer for the series; Jude Thilman will serve as Project Director. The programs are hosted by NBC Dateline reporter John Hockenberry and distributed by National Public Radio. Project advisors in the field of genetics include Elbert Branscomb, Luca Cavalli-Sforza, Troy Duster, Charles Epstein, Ted Friedman, Henry Greely, Leroy Hood, Ruth Hubbard, Sheila Jasanoff, Arthur Kaplan, Daniel Kevles, Mary Clair King, Phillip Kitcher, Julie Korenberg, Michael Malinowski, Desmond Mascarenhas, Pilar Ossario, Gerald Rubin, Lee Silver, and Sylvia Spengler.
The Shape of Life is a major new documentary series that will take viewers on a journey to explore the kingdom of animals through the blueprints or body plans that shape every species alive today. Each episode will incorporate current advances in genetics, developmental biology, and evaluation, presenting them in a manner that is accessible to the lay audience. The series has been developed by the Sea Studios Foundation and is a co-production of Sea Studios Foundation and National Geographic Television. The eight, one-hour television programs will be supported by a consortium of informal science institutions that will implement ancillary programs in partner museums, zoos, and aquaria and by outreach materials, including print and a web site. Mark Shelley, President of Sea Studios, and Nancy Burnett, CEO of the Sea Studios Foundation, will be co-Executive Producers of the series. Chuck Baxter, Professor of Biology at Stanford University, will be the Science Content Director. Science advisors include: Richard C. Brusca, Marine Biology Graduate Program, University of Charleston; Mimi Koehl, Department of Integrative Biology, UC Berkeley; Jane Lubchenko, Department of Zoology, Oregon State University; Rudolf A. Raff, Indiana Molecular Biology Institute; and Dennis Willows, Director, Friday Harbor Marine Station, University of Washington.
WGBH Educational Foundation is producing a four-hour documentary special, "Fire," to be broadcast as a NOVA special. The series will present the story of fire as an important but often overlooked key to understanding the natural world and our shared environmental history. Humans have used fire in virtually every aspect of our existence: for heat and light, as a tool and a source of power, for the private rituals of spiritual life and the monumental reshaping of entire landscapes. Fire acts as a significant agent of change in our world today, and the interaction of fire and humans is now acknowledged as a significant part of global climate change research and of biodiversity and ecosystem health studies. Fire will examine these and other powerful and fundamental scientific questions related to fire being explored today. The project will integrate fire history with an understanding of the scientific principles of fire chemistry and behavior, and it will link that knowledge with ecology, agriculture, forestry and resource management. An integrated outreach campaign will accompany the television series. It will be built around a resource kit, offered in both print and CD-ROM formats, with activities and other resources for families and youth organizations at the late elementary and early middle school level. There also will be special web pages within NOVA's award-winning web site that will include the "Fire" resource kit materials. The PI and Series Producer will be Judith Vecchione whose credits include the NSF-supported series on women scientists today, "Discovering Women." Paula Apsell, Executive Producer for NOVA, will be Executive-in-Charge. The Film Director will be Kirk Wolfinger whose prior NOVA productions include "Submarine!," "Titanic's Lost Sister," "Daredevils of the Sky," and "To the Moon." The Series Senior Advisor is Stephen J. Pyne, Professor of History at Arizona State University. Dr. Pyne is an environmental historian and author of the five-book "Cycle of Fire" suite. Other advisors include: Norman L. Christensen, Dean of the Nicholas School of Environment at Duke University; Johann Georg Goldammer, Senior Scientist and leader of the Fire Ecology and Biomass Burning Research Groups of the Max Planck Institute for Chemistry; Robert Huggins, Servicewide Education Coordinator for the National Park Service; Elizabeth A. Povinelli, Associate Professor of Anthropology at the University of Chicago; Marcella Russell, Regional Liaison for the Massachusetts Parent Involvement Project; and Brian Stocks, Senior Fire Research Scientist at the Canadian Forest Service.