Dr. Barbara Flagg, Director, Multimedia Research, will conduct exploratory research to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of research. This research on the untested idea of providing the public with information about research on a regular, on-going basis through multiple media will provide information about the American public's current science media habits, their awareness of and interest in broad areas of research, and the presentation formats most likely to appeal to and reach the public on a regular basis.
Talk of the Nation: Science Friday is a weekly two-hour science talk show hosted by science correspondent Ira Flatow. This summative evaluation implemented by Multimedia Research involved collecting information via a two-sided one-page mailed survey to minority and white scientists in virtually all of Science Friday's broadcast areas in the lower 48 states. Data were collected from September to June, 1999-2000. The main thrust of this evaluation was to explore possible differences in the way ethnic groups (white, black, Spanish-origin) respond to Science Friday. Scientists were chosen as
Dr. Barbara Flagg, Director of Multimedia Research, implemented a summative evaluation of "Talk of the Nation: Science Friday." a weekly two-hour science talk show hosted by science correspondent Ira Flatow. The evaluation focused on what demographic or background characteristics relate to whether or not one listens to Science Friday and to frequency of listening; what effects the series has on listeners and what kind of actions the series has prompted in listeners. Surveys were mailed to random names, stratified by gender, drawn from the member subscriber lists of public radio stations in
This study provides a historical overview of the development of the instructional television as a tool within the context of science education. The technology was traced from its beginning as experiments in public service broadcasting by universities and television networks, though closed circuit, cable, and commercially produced science-related programming. The use of the technology as a teaching tool is examined in terms of the concept of scientific literacy and the means by which instructional television helped to accomplish the goals of scientific literacy.
This formative evaluation gathered feedback from third and fourth graders in response to two stories proposed for further development. The general goals for the formative evaluation were To assess reactions to the storylines, given two short audiotapes with color illustrations; To evaluate difficulty level and comprehension of the problem solving activities. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor
The American Society for Microbiology (ASM), in association with Baker & Simon Associates, The National Association of Biology Teachers, and Oregon Public Broadcasting is developing a comprehension educational project to inform the public about the microbial world and the pivotal roles that microorganism play in the life of the planet. The project components will consist of: Four One Hour Prime Time Television Programs Curriculum Guide Community Microbial Activity Guides Community Dissemination Library Exhibition Companion Trade Book World Wide Web Home Page The Principal Investigator will be Cynthia A. Needham, Associate Professor of Microbiology at Boston University School of Medicine and Adjunct Professor of Microbiology and Molecular Biology at Tufts University School of Medicine. She is a Fellow in the American Academy of Microbiology. The Executive Producer for the television series is Peter Baker who recently headed production of The Astronomers and has produced numerous television series for PBS and for the BBC. Barry Marrs of Recombinant BioCatallysis, Inc., and former Director of Life Sciences for Central Research and Development of the E.I. duPont de Nemours and Company will be the Science Advisory Team Leader and will be the liaison between the Science Advisory Panel and the production staff. The advisory committee will consist of: Rita Colwell, President, University of Maryland Biotechnology Institute Yolonda George, Deputy director, Education and Human Resources Programs, AAAS Alice Huang, Dean for Science and Professor of Biology at New York University Holger Jannasch, Senior Scientist at the Woods Hole Oceanographic Institute Mary Lindstrom, Professor, University of Washington David Pramer, Assoc. Vice President for Research at Rutgers Moselio Schaechter, Professor of Molecular Biology and Microbiology, Tufts University Steve Morse, Assistant Professor of Biology at Rockefeller University Henry William s, Vice President for Research, University of Maryland Graduate School, Baltimore Ralph Wolfe, Professor of Microbiology, University of Illinois Bonnie Van Dorn, Executive Director, Association of Science-Technology Centers.
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TEAM MEMBERS:
Cynthia NeedhamWayne CarleyBarbara Flagg
The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
KCTS, Seattle's PBS affiliate, is producing a series of three one-hour prime-time science education television specials starring Bill Nye. The specials will be aimed at a family audience and will be designed to promote informal science learning through an entertaining presentation of science in everyday life. Topics currently being considered for the specials are The Science of Sports, The Science of Learning, and The Science of the Future, thought other topics, such as Pseudo Science, also are being considered. Each program will maintain the entertainment values of enthusiasm for science so prominent in the Bill Nye the Science Guy series but will have a strong narrative element and air of suspense as Bill embarks on a journey of discovery, greater depth of content and presentation, and longer uninterrupted segments. The programs will be supported by a multi-pronged outreach program to reach parents and children through local PBS stations and science museums, community organizations serving disadvantaged populations and, possibly, a tie-in with a national chain of quick family restaurants. Many of the same team that created Bill Nye the Science Guy will work on this project including Bill Nye; Elizabeth Brock, Executive Producer; and Erren Gottlieb and James McKenna, producers. The production team will work with fourteen scientists and science educators who will advise the project on presentation and outreach. This group also will review and comment on all scripts and drafts of outreach material.
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TEAM MEMBERS:
William NyeJames McKennaErren GottliebBurnill ClarkRandy Brinson
The Self Reliance Foundation, the fiscal agent for the Hispanic Radio Network, is producing a weekly, live, one-hour Spanish radio talk show. The show would introduce audiences to current breakthroughs in the sciences through science updates, interviews with research scientists and educators, and audience call-ins. The editorial plan is that approximately 20% of the topics for the interview/call-in part of the show will fall within five general categories: Breakthroughs in Science, Opportunities in Science, Science and the Environment, Science and Health, and Technology. The PI would be Jeff Kline, President of the Self Reliance Foundation. The Producer and Co-Project Director would be Javier Sierra, the Washington, DC, Bureau Chief for the Self Reliance Foundation. They would work closely with an advisory committee of approximately 15 Hispanic scientists and heads of organizations serving the Hispanic communities.
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TEAM MEMBERS:
Robert RussellJeff KlineJose AponteIsabel BenemelisJavier Sierra
Treasuring our Natural Heritage: Natural History and Environmental Science Education is a multifaceted project that will be developed by the Idaho Museum of Natural History. Their goal is to heighten an understanding of issues surrounding the concept of biodiversity among the general public. By using the metaphor " the economy of nature," they will present three concepts: biodiversity which will include the idea of keystone species, natural capital, and extinction debt & conservation biology. This approach and the use of this metaphor is based on pre-exhibit research work that demonstrated that rural Idahoans understand this as a system of exchange, where each species holds a different 'occupation' and a variety of occupations is critical to the health of the economy. This project will bring participants in touch with the value of scientific research through presentations by scientists whose recent research results will provide a deeper understanding of the living systems around them. Views of elders from Idaho's Native American tribes will be included to add a critical human dimension. With this award they will develop a series of three small traveling exhibits, three-part educational video series for public broadcasting, and three multimedia science kits for use by children's groups on each of the three concepts noted above. With this multifaceted design it is anticipated that this program will reach 50% of Idaho's 1.2 million people. It is anticipated that the exhibits will become generally available once they have completed their circulation in Idaho.
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TEAM MEMBERS:
Stefan SommerAllen JacksonAmy LaffertyAndrew GibbonsAlbert Strickland
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
SoundVision Productions is requesting a planning grant of $53,230 to create "Science and the Search for Meaning," a series of one-hour public radio programs and ancillary materials addressing the major scientific discoveries of the twentieth century and how they shape the essential philosophical and religious questions of our age. During this planning phase, SoundVision will 1) Identify a format and topics to be covered and determine the focus of each program; 2) expand the advisory committee to insure representation from a range of disciplines; 3) work with advisors to identify key scientific and ethical issues facing society today; 4) define the advisors' process of editorial oversight; 5) conduct front end evaluation with radio listeners to assess the general level of awareness and interest in the subject; and 6) identify a possible series host.
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TEAM MEMBERS:
Barinetta ScottJudith ThilmanBarbara Flagg