The Educational Film Center, in collaboration with Dr. Roald Hoffmann, Nobel Laureate and John A. Newman, Professor of Physical Science at Cornell University, will produce THE MOLECULAR WORLD, a series of three one-hour specials for Public Television. The specials will outline this "century of synthesis," the historical contribution of chemistry to our everyday lives. They will further highlight the future impact of chemistry on new materials for transportation and communication, and ont he rational design of effective medicines. The programs respond to the need for public awareness about the molecular and chemical make-up of the natural world around us and within us. The public also needs to appreciate better the continuing role of chemistry in producing the new molecules which change our world. THE MOLECULAR WORLD is designed for a national television audience complementing the recently completed college telecourse "The World of Chemistry" and its High School adaptations. The National Science Foundation award constitutes 15% of the total cost of the project.
Award-winning Scholastic Productions, Inc. proposes to produce 39 fully animated, half hour television programs, based on the successful children's science book series, The Magic School Bus. We are seeking funding for the initial three seasons (13 episodes per season) which will be produced over a four year period. Designed as an informal science education series for PBS, it is targeted primarily for 6-9 year-olds, with special attention given to reaching girls and minority children. The series has clear science pedagogical goals: 1) to motivate children to further science study, 2) to present science facts, concepts and systems, and 3) to inspire positive attitudes towards science and education for students and teachers. Throughout the production, audience research and field testing will ensure that the programming is effectively meeting these goals. The series features a remarkable teacher, Ms. Frizzle, who takes her class on equally remarkable field trips. While other teachers may go to a museum, Ms. Frizzle leads her class onto a yellow school bus that shrinks (along with its students) to the size of a cell to journey through the human body, rocket into outer space, or travel into the eye of a hurricane. Thus, the series makes science tangible and relatable for an audience of children who are still concrete thinkers. We will create a broad outreach program, utilizing the publishing and distribution resources of Scholastic Productions' parent company, Scholastic Inc., (the largest publisher of children's materials in the English-speaking world), and other targeted organizations. Through viewer guides, series publicity and promotion, magazine editorials, community and after-school programs, we expect to reach a large and culturally diverse audience, including minorities frequently not served by PBS.
Prism Productions will manage a transition to economic independence for the "How About..." science news insert series featuring science journalist Don Herbert. "How About..." has for a decade provided science new inserts for local commercial news broadcasts around the country, supported by NSF and the General Motors Corporation. The series airs regularly on more than 140 commercial television stations in markets representing 70% of american households. In an effort to establish independence and a self-sustaining economic base, the proposers will redesign the series to accommodate recent trends in local news broadcasting, develop a mix of 90 second and 3-4 minute feature segments, and seek corporate sponsors for the series, newly titled "Correspondent Science News." The new package will be offered to stations on a barter basis. This award-winning series has reached many households in the country with accurate and professional science reporting. With the conclusion of NSF support after an extended period, this award will maximize the opportunity for independent continuation of the series.
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TEAM MEMBERS:
Donald HerbertNorma HerbertRonald A. Silverman
EINSTEIN is a series of three prime time television programs to be shown nationally on the Public Broadcasting Service (PBS). The series will present a scientific biography of Albert Einstein. The series will treat the life of Albert Einstein on several levels. The central narative thread will trace the development and impact of Einstein's work in physics. The three programs will examine Einstein's impact beyond physics -- as a muse for the arts; a dissident voice in politics; a moral sensibility; ultimately as the greatest public symbol of scientific accomplishment. With original texts (including newly identified documents from the Einstein archives), historical footage, interviews, documentary sequences, the most sophisticated computer animation available, and other techniques as appropriate, EINSTEIN will present to its audience a unique picture of the role of Albert Einstein in the making of the modern world. Beyond its broadcast in 1992, the series also will receive wide educational distribution in secondary schools and colleges and a large foreign audience.
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TEAM MEMBERS:
Paula ApsellThomas LevensonBarbara Flagg
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
First Light is a one-hour documentary to be shown nationally on WGBH-TV's NOVA science series. It tells the extraordinary story behind the building of the Hale Telescope on Palomar Mountain in southern California. The film also documents a research effort at the frontiers of astronomy that has pushed the Hale beyond anything its builders had imagined: The attempt to find and map the edge of the known universe. It follows astronomers Maarten Schmidt, James Gunn and Don Schneider as they search for distant quasars. This team recently detected a quasar that is by far the most distant object yet found in the universe; its discovery may challenge our current understanding of cosmic evolution. The documentary is based on the award winning book First Light: The Search for the Edge of the Universe by Richard Preston. After broadcast, the program will have wide educational distribution in secondary schools and colleges.
Eclipse| is a one-hour program within the prime-time series NOVA, to be broadcast nationally during the 1991-92 season on the Public Broadcasting Service (PBS). The program will document the total eclipse of the sun that takes place on July 11, 1991, and the research performed at the observatories located atop Mauna Kea on the Big Island of Hawaii. The program will trace three narrative lines. The first will be that of the eclipse itself and its importance for ongoing scientific investigation of the solar corona and solar physics. The second will be that of ongoing problems in understanding the sun, especially the issue of solar variability. The third will place this eclipse within the history of eclipse science. The passage of an eclipse over a major observatory complex is a unique occurrence -- it has never happened before, and will not happen again for several generations. The four minutes of totality will allow solar astronomers to turn deep space instruments on the sun for the first time. At the same moment, however, this eclipse marks what many observers feel is the end of a 130 year research program. Eclipse| will provide its audience with a portrait of a spectacular natural phenomenon and of scientists attempting in real-time to tease new knowledge out of the sun. In addition to its broadcast, Eclipse| will be seen in an estimated 70-90,000 classrooms over a seven year period.
WQED/Pittsburgh plans to produce SPACE AGE, a major eight-hour prime time PBS television series on space sciences for airing in 1992, coinciding with the Columbus Quincentennial Celebration and the inauguration of the International Space Year (ISY). Produced in association with the National Academy of Sciences, the $7.2 million series will comprehensively document the extensive influence of space activity from scientific, technological, economic and social perspectives. International co-operation and co- production support from several nations will insure that topics are treated globally, rather than nationally. WQED will develop collateral educational materials and a trade book for popular audiences; eight years of off air taping rights for pre-college teachers will be provided. The series should be viewed by more than seven to twelve million viewers on 320 PBS stations. NSF support will amount to approximately 9% of the $7.2 million project total.
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
The California Academy of Sciences produces a science news radio feature "EARTHNEWS" which has aired daily on twelve radio stations in California for nine years. "EARTHNEWS" is a background to regular news and provides in-depth interpretation of science and environmental events to assist the public in understanding what they hear or read. In response to a very large volume of mail from listeners, a quarterly newsletter was created four years ago to announce program schedules, enhance the information presented on the radio, and offer scientists and teachers a written forum for sharing ideas. Positive response from the listening audience suggests that this feature has tremendous potential for reaching a broad national audience. The Columbia Broadcasting System has agreed to air three 60-second "EARTHNEWS" features each week and to distribute these features nationwide via satellite. A total of 156 features will be produced annually, each reaching an estimated national audience of twelve to fifteen million people. The California Academy of Sciences is requesting funding for program research and production to develop this national radio program and to continue production of the newsletter.
The ETV Endowment of South Carolina, in an international co-production with Channel Four, London, will produce, promote and distribute a PBS television series "Spaceship Earth", consisting of ten 30 minute programs and an accompanying book on world geography, presented from the perspective of a global understanding of planet Earth. Geography will be viewed as an integrating science, treating physical, biological, and cultural components as interrelated parts of a whole. The series will present a satellite's eye view of the earth, utilizing the best available imagery from satellite, photographic coverage, maps, animation, and computer generated imagery. Program topics will include global systems and remote sensing, patterns of settlement, geologic processes, local impacts of global markets, climatic zones and climatic changes, oceans of the world, rivers and lakes, forests of the world, feast or famine, and ethnicity and technology. The Producers, Nigel Calder and Nicholas Barton, are experienced writers and producers of science book and films. They will be supported by an internationally recognized team of senior consultants and advisors. SPACESHIP EARTH will be complemented by educational materials packages for wide use in formal and informal settings, and U.S. precollege teachers will have unlimited three year off air tape and reuse rights to the series. This series promises to be an engaging and fresh approach to science through global views of geography, with substantial appeal to educators and schools as well as at home viewers. NSF's contribution will be 13% of the total.
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TEAM MEMBERS:
Ruth SproatNigel CalderNicholas Barton