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resource evaluation Media and Technology
SciGirls is a national outreach program of DragonflyTV supported by a grant from the National Science Foundation's Program for Gender Equity. SciGirls empowers PBS outreach professionals and science museum educators, often partnering with local youth organizations, educators and parents, to deliver hands-on science encouragement and career guidance to girls in their communities. SciGirls is based on existing standards-based DragonflyTV outreach resources, which teach scientific inquiry.
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Twin Cities Public Television
resource project Media and Technology
Seeing in the Dark will be a prime-time PBS special about stargazing -- described in the proposal as "the interaction between starlight and human beings who have a look for the love of it, whether just learning the constellations or doing amateur astronomy so advanced that it sometimes rivals professional research." The project teaches "hands-on" astronomy drawing heavily on new technology (large, inexpensive "Dobsonian" telescopes; charged-coupled light-sensing devices [CCDs}; and the Internet) that make astronomical observing practical for millions to whom it has previously been at best a remote possibility. The video will be supported by an extensive outreach effort that includes informal, family projects and formal, in-class exercises. The Astronomical Society of the Pacific will be a major outreach partner. There also is a companion book, "Seeing in the Dark," published by Simon & Schuster.
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TEAM MEMBERS: Timothy Ferris Mark Andrews
resource project Media and Technology
FETCH, produced by WGBH, is a new PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts are to 1) cultivate in children "scientific literacy" -- an appreciation for and enjoyment of science, the skills necessary to become independent investigators and a broad understanding of scientific concepts; 2) provide project collaborators with content-rich activities for informal science education in a range of settings; and 3) demonstrate how media can be used to teach substantive science. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes: human body, force and motion, and earth and the environment. In addition, funds will support new educational resources for afterschool partners and a toolkit for FETCH exhibits, which will be developed in coordination with museum partners. Goodman Research Group will conduct summative evaluation of both the television show and the museum toolkit.
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TEAM MEMBERS: Kate Taylor
resource project Media and Technology
This project reached the underserved Hispanic audience with 200 ninety-second Earth and Sky programs in Spanish for broadcast on commercial and public radio stations, and longer programs (8-15 min.) with interviews with Hispanic scientists, teachers and writers who serve as role models for Hispanic young people. Programs were on the cieloytierra.org web site ith Spanish language science blogs, daily sky charts and links to other relevant Spanish and scientific web sites. Project partners included The Society of Mexican American Engineers and Scientists and the Society for the Advancement of Chicanos and Native Americans in Science.
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TEAM MEMBERS: William Britton Erika Montero
resource project Media and Technology
WGBH plans to produce a special NOVA series, The Fabric of the Cosmos, based on the best selling book of the same name by physicist Brian Greene. The four 60-minute television programs will be the center piece of a multimedia project that employs multiple platforms including national primetime PBS broadcast, the PBS Web site, podcasts, and an educational outreach campaign that features "Cosmic Cafes." Project goals are to: 1) enhance the public's appreciation of physics by exploring the unfinished story of space and time; 2) find innovative ways of using animation and graphics for television, the Web and on the new media platforms to explain these concepts; 3) bring challenging and exciting ideas in science to people unlikely to encounter them elsewhere by holding public events in communities across the country; and 4) forge effective collaborative partnerships with the American Institute of Physics (AIP), American Physical Society (APS), National Society of Black Physicists (NSBP), American Library Association (ALA) and others to maximize impact of the project. Multimedia Research will conduct formative evaluation and Inverness Research Associates will conduct summative evaluation.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
This project will create a series of half hour radio programs that will educate audiences about the environment and traditions of the northern Polar Region. Each radio program will be recorded in the wilds of Alaska and northern Canada during close contact with nature providing a direct authentic experience. Cultural anthropologist and author, Dr. Richard Nelson will host the programs on topics such as wildlife, ecosystems, weather and climate, glaciology, communities and land, and indigenous traditions. Distributors of the programs include the Alaska Public Radio Network, the Australian Broadcasting Corporation, and inserts in NPR's Living on Earth.
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TEAM MEMBERS: Richard Nelson
resource project Media and Technology
Cyberchase is public television's daily, animated "math adventure series" targeted to children aged 8-11. Thirteen/WNET New York will develop and produce seven new episodes, a multi-media initiative on Math and Weather, plus an innovative series of ten video "math moments" called Do the Math! to be released on air, online, and on broadband. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The series goals include: 1) reinforce mathematical knowledge; 2) model mathematics reasoning and help children improve their problem-solving skills; 3) demonstrate the usefulness of math in everyday life; and 4) inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase is now in its sixth production season and fifth year of daily PBS broadcast. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students and do a naturalistic summative evaluation to assess impact of the video shorts.
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TEAM MEMBERS: Sandra Sheppard Michael Templeton Frances Nankin Barbara Flagg
resource project Media and Technology
400 Years of the Telescope was an interactive, multimedia project enabling the public to participate in real and virtual telescope experiences, understand the far reaching advances that the telescope has made possible, and discover how technology, science, and society are interconnected. Partners included PBS (Southern Oregon Public Television - SOPTV), Interstellar Studios, Leading astronomers and science writers, the Astronomical Society of the Pacific (ASP), Carnegie Science Center (Buhl Planetarium) and 'Imiloa Astronomy Center of Hawai'i. A two-hour, high-definition documentary, aired twice on PBS in 2009, kicking off the International Year of Astronomy.
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TEAM MEMBERS: Kris Koenig James Manning Rose Tseng Mark Stanislawski Shawn Laatsch
resource project Media and Technology
Serial Passage: AIDS, Race, and Culture. is a 3-4 hour documentary film series and curriculum enhancement that examines the process of scientific inquiry in the development of the serial passage/contaminated needle theory of the origin of HIV/AIDS as well as the disproportionate impact of the pandemic upon Africans and African-Americans. The long term objective of the documentary film series/curriculum enhancement is to foster a heightened awareness of the need for HIV prevention among African-Americans, particularly teenagers, who are at high risk for contracting HIV, and who have often proved unresponsive to traditional HIV prevention messages. African-Americans constitute 12.1 % of the US population but account for almost 50% of the new HIV/AIDS cases. The documentary film series is being made with a small cohort of 20 inner-city African-American high school students in Pittsburgh, Pennsylvania. The students work on the documentary series as footage evaluators, apprentice filmmakers, and will ultimately be its narrative voice. They are also research subjects. An interim evaluation report showed a dramatic increase in the students' perceived knowledge of HIV/AIDS, and a substantial decrease in their reported sexual activity. A widespread and scientifically significant Phase II evaluation of this project would be conducted via pre and post anonymous surveys administered to African-American teenagers, (high school students), and matching control groups. The ABC and PBS networks have already agreed to screen the documentary series for broadcast consideration. The Phase II application proposes to 1) complete editing and postproduction of the documentary series, and 2) work with curriculum writers and an educational video distribution company on the development and dissemination of the documentary series/curriculum enhancement.
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TEAM MEMBERS: Claudia Pryor David Guilbault
resource project Media and Technology
The American Museum of Natural History requests SEPA support for a five-year development and implementation project entitled "Human Health and 'Human Bulletins': Scientists and Teens Explore Health Sciences in the Museum and World At Large." The program has three complementary components: (1) the development of 7 new productions for the Museum's digital media/documentary exhibition program, Human Bulletins http://sciencebulletins.amnh.org) featuring the newest health-related research; (2) a mini-course, entitled Hot Topics in Health Research NOW, an intensive after school program covering genetics, epidemiology, human health and human evolution, including a section on ethics in research; and (3) A "drop-in" Human Bulletins Science Club, where students meet monthly to watch a Human Bulletin visual news program, engage in informal discussions with significant researchers in the fields of evolutionary science and human health. The main goals of this project are: (1) to inform young people about emerging health-related research by using the Human Bulletins as core content for programming and points of engagement; (2) to promote a life-long interest in science among participants by teaching them how health-related science research could potentially affect them or their families; (3) to empower teens to critically assess the science presented to them in the Museum and in the world at large by teaching them to break down the "information bytes" of the Human Bulletins and to analyze how stories are presented visually and how to find answers to questions raised by the Bulletins; (4) for the young people in the program to see themselves as participants in the Museum by developing "mentor" relationships with Museum staff. This will allow students to see AMNH as an enduring institution to be used as a resource throughout their education and careers; and (5) to give students the means to envision themselves with future careers in science, research and in museums (thus fostering new generation of culturally-diverse, culturally enriched scientific leaders) by introducing them to scientists in an informal setting where there are no consequences for making mistakes or asking questions. The students will be given "behind the scenes" looks at new career options through the scientists featured in the Bulletins and the NIH funded researchers on the Advisory Board presenting at the informal sessions. Ultimately, the project aims to give students to critically process the information they receive about public health, see the relevance of human health science to their lives and pursue careers in health science. All of these skills are measurable through formative and summative evaluation. This project will teach young people to understand information about public health that is presented to them through visual and popular media as well as through formal scientific texts. It will also teach them to think about how human health sciences impact their lives and how the decisions they make impact larger human health. Finally, the program will also encourage students to pursue careers and further information about public health.
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TEAM MEMBERS: Monique Scott