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resource project Media and Technology
In Terrascope Youth Radio, urban teens develop, report, write, produce and host radio programming on environmental topics. Their work is broadcast and distributed nationally and online through partnerships with the Public Radio Exchange and numerous local stations. Terrascope Youth Radio leverages the success of the rapidly growing youth radio movement, empowering teen participants while reaching thousands of their peers with relevant, interesting and scientifically accurate information. The project has major impacts on three primary audiences: Urban youth, a notoriously difficult audience for messages having to do with science, technology, engineering and mathematics (STEM). Who better than their peers to understand what will interest, inspire and excite them? Through Terrascope Youth Radio they hear stories told in voices like their own, by other young people who understand what they care about and want to hear. The program's teen participants, who emerge with greater interest in STEM subjects, greater communication skills and valuable work experience that empowers them to continue their studies. Other youth radio programs nationwide, with whom Terrascope Youth Radio collaborates, helping their participants to acquire greater appreciation and understanding of STEM topics and strengthening their ability to present these subjects to their listeners. Some Terrascope Youth Radio special projects: In collaboration with New Hampshire Public Radio and Generation PRX, created two nationally distributed, hour-long specials about teens and the environment, produced entirely by young people from around the country. Worked with Boston Children's Museum to create an audio tour of green features of the museum's new LEED-certified building. This is now the museum's only official audio tour. Partnered with Hudson River Clearwater to create a series of Clearwater Moments, broadcast weekly on Northeast Public Radio.
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TEAM MEMBERS: Ari Epstein Rafael Bras Irene Goodman Michelle Farnum
resource project Media and Technology
Independent Production Fund is producing a three-part public television series focusing on the latest research in the science of music. The programs will explore how cutting-edge science is revealing new connections between music and the human mind and body, the natural world and the cosmos. The series will follow researchers from a variety of fields including physiology, neuroscience, psychology, biology, physics and education, as they use groundbreaking techniques and technologies to unravel age-old mysteries about music\'s persistence, universality and emotional power. It will show how these researchers are shedding valuable new light on the way brains work. The impact of the programs will be extended through a content-rich companion web site and innovative formal and informal educational-outreach materials to both middle and high school age students, as well as a complementary radio component. Mannes Productions will produce the series; Goodman Research Group will conduct formative evaluation and Rockman et al will conduct summative evaluation.
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TEAM MEMBERS: Elena Mannes
resource project Media and Technology
Independent Production Fund is producing a three-part public television series focusing on the latest research in the science of music. The programs will explore how cutting-edge science is revealing new connections between music and the human mind and body, the natural world and the cosmos. The series will follow researchers from a variety of fields including physiology, neuroscience, psychology, biology, physics and education, as they use groundbreaking techniques and technologies to unravel age-old mysteries about music's persistence, universality and emotional power. It will show how these researchers are shedding valuable new light on the way brains work. The impact of the programs will be extended through a content-rich companion web site and innovative formal and informal educational-outreach materials to both middle and high school age students, as well as a complementary radio component. Mannes Productions will produce the series; Goodman Research Group will conduct formative evaluation and Rockman et al will conduct summative evaluation.
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TEAM MEMBERS: Elena Mannes
resource project Media and Technology
WGBH is producing a new PBS television show with accompanying Web and outreach activities for 9- to 12-year-olds, to inspire a generation of budding engineers. "Design Squad" (working title) will be a 13-part television series, which combines the appeal of a game show with the drama of real-world challenges to engender enthusiasm and promote understanding of, and interest in, engineering and technology. Behind all the fun that this lively show envisions lays a serious educational purpose -- to get kids to think like engineers and understand how to use science and technology to solve real-life problems. The television programs will be complemented with materials and training for engineers to mount "Design Squad" events in public venues and run workshops in schools, afterschool programs and libraries, and an extensive companion web site. "Design Squad 's" three intended strategic impacts are to: (1) address a critical need in engineering education and children's television, (2) increase students' knowledge of engineering and the design process and (3) improve the public image of engineering, especially among girls and minorities. The WGBH production team will be lead by Brigid Sullivan and Kate Taylor. The Series Content Director is Dr. Daniel Frey of MIT. Goodman Research Group, Inc. will conduct the evaluation of the project.
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TEAM MEMBERS: Brigid Sullivan Marisa Wolsky
resource project Media and Technology
Thirteen/WNET New York will develop and produce ten new episodes for a fifth season of Cyberchase. Broadcast daily on 340 PBS stations, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. Ancillary materials, outreach and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group of 8 to 11 year-olds. The new season will introduce a new campaign, "Math & Inventions: My Big Idea", to link mathematics and technology education and involve children in the invention process. These new programs will enrich the series' content while keeping viewers tuning in to the current shows. Plans include enhancing the Web site, building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs, and launching a new relationship with the museum community. Multimedia Research will conduct formative evaluation of two new elements to "My Big Idea" and a prototype of the online "Invention Machine." MediaKidz Research and Consulting (MRC) will conduct the pilot phase of a groundbreaking research study to evaluate the impact of varied media, and the interactions between the television series, Web site and outreach components, on children's mathematical thinking and attitudes toward mathematics.
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TEAM MEMBERS: Sandra Sheppard Michael Templeton Barbara Flagg
resource project Media and Technology
This project will develop a Digital Technology Institute and Youth Radio Science Desk as new components of the existing Youth Radio organization. The project's Digital Technology Institute and Science Desk will train and engage 450 low-income and underrepresented youth ages 14-24 in Los Angeles, California; Atlanta, Georgia and Washington, DC. An additional 300 youth will be engaged through quarterly community outreach programs. Youth Radio currently reaches wide audiences through traditional media such as NPR and emrging media such as podcasting and vodcasting. This project will produce 60 short-format radio programs for distribution on NPR, iTunes and MTV Interactive, as well as other distribution outlets. Organizational partners include media organizations, scientists and youth organizations around the country, universities and technical partners such as sound and animation studios.
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TEAM MEMBERS: Ellin O'Leary
resource project Media and Technology
MacNeil Lehrer Productions will expand and enhance the work of the The NewsHour with Jim Lehrer Science Unit to further the public's awareness and understanding of critical science-rooted issues. The NewsHour Science Unit will have multiple points of impact -- TV, radio, online, podcast, DVD distribution and community-based collaborative outreach. Deliverables include a minimum of 15 documentary-style field reports annually as well as a minimum of 12 in-studio reports, live discussions, and multi-segment series highlighting specific areas of science (e.g. nanotechnology and the International Polar Year). Profiles of individuals working in various scientific fields, as well as online chats with scientists and science policy makers will communicate the excitement and possibilities of scientific careers. Partners in the proposal include the Association of Science and Technology Centers, the PBS Program Club and local PBS stations. During the first year The NewsHour will work with at least five key ASTC members to develop a content sharing partnership that is optimal for all partners. Two initial partners are the Museum of Science, Boston, and the North Carolina Museum of Life and Science. In each subsequent year, an additional five science museum organizations will be added to the local/national network that will use new technologies such as RSS (real time syndication service) and podcasting as well as traditional Web links to deliver materials from The NewsHour to partners as well as from participating organizations to each other and back to the Online NewsHour Web site. Rockman et al will provide evaluation services.
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TEAM MEMBERS: Robert Flynn
resource project Media and Technology
This project proposes using three complementary strategies to engage, inform and inspire large audiences. (1) A national tour called "Stories from a Changing Planet" that will include in-person presentations and hands-on activities by Polar scientists at science centers, museums, libraries and schools across the country. (2) the "HiDef video Science Story Capture Corp" team of professional videographers HD footage will be made available as public domain materials accessible to government research agencies, universities,science centers and others. (3) Video and Audio podcasts distributed throught iTunes, google, Yahoo and IPY websites. The project will have front end, formative and summative evaluations.
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TEAM MEMBERS: Geoffrey Haines-Stiles Erna Akuginow Jayne Aubele
resource project Media and Technology
Radio Lab will produce 20 hour-long interdisciplinary science programs and 30 shorter features to be aired on NPR news magazine programs on a wide range of core STEM topics exploring how research is done as well as what the scientific results mean to the listener. The programs are co-hosted by Robert Krulwich, science reporter for NPR, and Jared Abumrad, WNYC radio producer and music composer. The programs are using a new, unorthodox format with music, live sounds and conversations between the hosts designed to appeal to young adult listeners who previously thought they did not like science. Each episode is crafted around a scientific finding and aims to connect the scientific inquiry to philosophical and universal implications. Program topics will include biology and neuroscience as well as physics, genetics, chemistry, math and engineering. The program carriage goal is to have the hour-long programs airing on 100 stations reaching three to four million listeners by the end of the project. The shorter segments will be distributed by NPR in its regular news magazine programs. Programs will also be podcast on NPR and WNYC's web sites, as well as through iTunes. The project will also train NPR science reporters on this new approach to science news content.
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TEAM MEMBERS: Ellen Horne Jad Abumrad Robert Krulwich Barbara Flagg
resource project Media and Technology
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
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TEAM MEMBERS: Paula Apsell Barbara Flagg
resource project Media and Technology
Educational Broadcasting Corporation requests funds to develop and produce ten new episodes for a sixth season of Cyberchase. The new season will introduce a new campaign, "Get Active with Math", that focuses on sports and builder's math. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. The new programs will enrich the series' content while keeping viewers tuning in to the current shows and bring non-traditional partners into the fold of informal education. Plans for Season 6 include building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs and museums through a set of Builder's Math activity kits and a new Web Portal. Innovation/Strategic Impact: Cyberchase continues to build its effectiveness to inspire children to approach mathematics with confidence and enthusiasm by marrying its innovative content with strong partnerships and promotion. The program maintains its unique position on broadcast television and the web. Collaborations: Season 6 initiatives will strengthen existing partnerships and forge new collaborations. The number of museums working with Cyberchase is anticipated to grow to over 30. Work with Girls Inc will include training and recruitment at three Girls Inc regional conferences. Other outreach partners include EWeek, National Association for Girls and Women in Sports, National Association for Sport and Physical Education, the New York Mets and other sports organizations. Multimedia Research will conduct formative evaluation of the 3D Builder's Math game using an operational prototype working with a sample of students, establishing the ability to use the Cyberchase web site for assessment.
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TEAM MEMBERS: Sandra Sheppard Frances Nankin Michael Templeton Barbara Flagg
resource project Media and Technology
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
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