WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
FETCH with Ruff Ruffman, produced by WGBH, is a daily half-hour PBS television series with accompanying Web and outreach activities targeted to 6- to 10-year olds. The program brings science learning to young children by uniquely blending live-action with animation, game show convention with reality programming, and humor with academics. The intended impacts of this new season are to 1) help the target audience, especially girls and minorities, develop an interest, knowledge and skills necessary to do science; 2) help kids develop the math skills and knowledge necessary to solve science and engineering problems; and 3) bring FETCH's unique brand of informal science learning to camps across the country. The requested funds will allow the project to expand the science curriculum with 20 new half-hour episodes and expand the Web site, focusing on three new science themes that highlight topics of interest to this age group: "Animal Universe," "Science of Art," and "Adventure Science." The Web site will include four new science-based Web games that will allow kids to create and post content of their own design and interact with other FETCH fans online. In addition, funds will support new educational resources for camps, including a Camp FETCH Guide. The project will continue to work with the project's established collaborators like the Boys and Girls Clubs, Girl Scouts of America, and YMCA, as well expand the outreach via new partnerships with the Center for Summer Learning at Johns Hopkins University and the American Camp Association. Christine Andrews Paulsen & Associates (CAPA) will conduct summative evaluation of both the television show and the Camp FETCH Guide.
This project will produce 90-second science news stories for commercial local newscasts and science center exhibits, and determine how they change engagement with and interest in science by general audiences. Each video news story will reach approximately 2.1 million viewers that tune in to a local ABC or NBC affiliate newscast. The evaluation will study the cumulative impact of repeated exposure to these broadcast news segments. In addition ScienCentral will partner with the Maryland Science Center to investigate the use of the videos in exhibits using hand-held devices and showing them on large screens. The project deliverables include two hundred and twenty 90-second video news stories over 3 years aired by ABC and NBC affiliates; complimentary web stories with links to additional resources; evaluations of both the broadcast videos and their use in a science center. The project will also evaluate the partnership between ScienCentral and the Maryland Science Center to guide future expansion of video programming.
Cyberchase is the only mathematics series for children on U.S. television. Cyberchase is designed to engage children aged 8-11 in mathematics, help them develop knowledge and skill in math and problem-solving, and reinforce the usefulness of mathematics. The content of Cyberchase supports the 3rd-5th grade standards of the National Council of Teachers of Mathematics. While Cyberchase will continue to be broadcast nationally on PBS, this broad implementation proposal will expand access to Cyberchase's entire body of materials on a reconstructed online portal. This new digital portal will house all of Cyberchase's multi-media mathematics content including 94 episodes, over 50 online math games, and scores of activities. The portal will organize materials by math topic, allow for on-demand viewing and downloading, and create guided learning trajectories to make it easy and fun to explore a math concept more deeply. Ongoing outreach will sustain Cyberchase's PBS presence and its impact on communities. Multimedia Research will conduct front-end/formative evaluation to inform design decisions. MediaKidz Research and Consulting will help set up online tracking mechanisms in the prototype phase and will track and analyze data once the portal is launched. The project will partner with online content providers such as Yahoo Kids and NSDL's Science and Math Informal Learning Educators (SMILE) pathway, and Science Buddies to expand distribution and use. They will also work with existing partners, both in the formal and informal arenas, to introduce the new portal to a wider audience. These partners include the National Council of Teachers of Mathematics (NCTM), National Council of Supervisors of Mathematics (NCSM), Girl Scouts, Girls, Inc., National Engineering Week Foundation (EWeek), and VITAL (Video in Teaching and Learning). Cyberchase online currently attracts 500,000 unique visits a month. The proposed portal will continue to serve this audience in improved ways and serve new audiences who cannot or do not watch PBS stations. It will also provide a home for the material for the expanding numbers of young people who are spending increasing time online. Besides expanding access to Cyberchase materials, the new portal will be able to provide guided learning paths through which users will be prompted to navigate around themes or concepts. To test whether the new learning pathways succeed in encouraging children to use related media on the site, tracking mechanisms will be designed and the resulting data analyzed.
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TEAM MEMBERS:
Sandra SheppardFrances NankinMichael TempletonBarbara Flagg
SPYHOUNDS is a new transmedia learning experience for 6- to10-year old children. SPYHOUNDS represents an effort to extend the value of the successful TV series FETCH! with Ruff Ruffman by moving to a new media platform and revamping the storyline. The popular character Ruff Ruffman becomes a super spy through top-secret missions. Ruff needs help (both on and offline) from kids at home, who become the spyhounds. Each mission is designed to have kids watch new animation, complete online activities designed to promote STEM exploration, and participate in offline activities that require kids to investigate real world phenomena. This Pathways grant provides development support to fund a pilot phase of the project. The STEM content in the pilot phase will focus on physical science. Deliverables will include 3 x 60-second mini animated episodes, 3 interactive games rolling out over a 6-week period, 6 x 60-second audio updates from Ruff, daily in-character blog updates as Ruff plays out the mission, offline decoding activities supported by video clips, daily social media updates through Facebook and Twitter, editorial staff reviewing/posting user generated content, and Web-based survey data. WGBH and Concord Evaluation Group will conduct formative and summative evaluation using a wide array of success metric and analytics. While the project design is rooted in an evidence-based curriculum and lessons learned from prior work, the Spyhounds concept offers a new educational media model. The pilot phase supported by this grant will help inform the future development of a year-long effort. The project's goal is help audience members develop understanding of science and math concepts, enhance problem-solving skills, and expand their understanding of how science and math are used in the real world. Spyhounds has potential to contribute to theory development, especially as it evaluates how young audiences take information learned online and apply it in the real world.
WGBH Educational Foundation will produce and distribute 10 new episodes of the award-winning TV series PEEP and the Big Wide World, launching a new initiative "Anywhere Math". In addition, funds will help launch an expanded PEEP Web site, and develop and evaluate an outreach plan targeted to Native American preschoolers. PEEP's three intended impacts are to (1) engage preschoolers in science explorations that promote positive attitudes and inquiry skills, (2) empower parents to encourage and support their children's science activities and promote the ideas of "science play", and (3) provide educational resources and professional development for preschool educators via a curriculum that contributes to the emerging field of preschool science and math education. Project partners include Head Start, Science Olympiad, Countdown to Kindergarten, and the Boston Children's Museum. The series is produced by WGBH and broadcast on TLC and Discovery Kids. This upcoming season the show will also be broadcast on public television via APT. Goodman Research Group will conduct formative and summative evaluations to assess project impact.
Thirteen/WNET New York requests funds to develop and produce five new Cyberchase episodes, a multi-media Summer Challenge math initiative, plus serialized Web games and an online Cartoon Maker to involve kids in active, creative mathematical thinking. Now in its seventh production season and sixth year of daily PBS broadcast, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics, and targets children aged 8-11. The series goals include: 1) reinforce mathematical knowledge especially during the summer months; 2) expand opportunities for kids' involvement with Cyberchase math activities; 3) and inspire all children to approach math with enthusiasm and confidence. Ancillary materials, outreach, and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group. The new season will build on the successful format to model effective problem-solving processes, expand the math-rich Web site and bring Cyberchase to today's new-media platforms to prompt children to do math. Season 8 will especially target the summer, when children's TV viewing goes up, informal educators provide special offerings, and children, especially the under-served, are at risk of losing math growth made during the school year. The Summer Challenge will create a first-ever math summer campaign for PBS Kids. Cyberchase is watched by four million viewers each week. The audience is 40% minority and includes equal numbers of girls and boys. Cyberchase Online receives 1.9 visits a month. The project summative evaluation will study the outcomes and impact on (a) the target-age children (conducted by Multimedia Research) as well as (b) 8 PBS stations and local partners, culminating in a white paper on best practices for presenting informal STEM education in the summer (conducted by RMC Research). Season 8 initiatives will strengthen existing partnerships and forge new collaborations. Existing partnerships include museums, 50 chapters of Girls Inc., National Engineers Week Foundation, PBS stations, Sally Ride Science, Ernst & Young, and new partners MANA (a national Latina organization) and the Girl Scouts.
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TEAM MEMBERS:
Sandra SheppardFrances NankinMichael TempletonBarbara Flagg
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.
This planning activity will produce a prototype film on Spanish horses and conduct 10 focus group discussions to determine: audience interest, background knowledge, what viewers would like to see in this documentary, language barriers, cultural barriers, and how the film could be structured to help the public and teachers interact with children. The focus groups will target the follow groups: (1) middle school teachers, (2) elementary school teachers, (3) families with young children, (4) Hispanic families, (5) American Indian families, (6) youth ages 13-19, (7) horse lovers and those involved in horse activities, (8) senior citizens and individuals with disabilities, (9) documentary, museum exhibit and website production professionals, and (10) media and museum marketing professionals. The effort is intended to guide development of a PBS documentary, an interactive website, a companion book, and a museum exhibit on the origins, evolution, migration and impact of Spanish horses. STEM content in mathematics, genetics, paleontology, chemistry, evolution, and animal behavior, integrated with history, will be incorporated into the scripts for this diverse array of media platforms. The project also presents an opportunity to present in a very interesting and real sense the scientific process used for discovery. In addition to producing the prototype film and conducting focus group discussions, this planning grant will help to: clarify the responsibilities of all of the participants, especially the international participants; clarify the contributions from each discipline and scientist; plan in detail ways to achieve the greatest understanding with the anticipated diverse audiences; select the best geographic region, graphics, media, and animation; and establish realistic budgets and elements for production and post-production. Collaborators include: New Mexican Horse Project, New Mexico Museum of Natural History and Science, Habitat Media, University of New Mexico and Institute for Social Research, Cambridge University, Texas A &M University, Universidad Nacional Autonoma de Mexico, Selinda Research Associates, and PBS.
The objective of this award is to inform the public about the science and engineering research that is being conducted to determine the scope and impact of the Gulf oil spill. In response to the this environmental disaster facing the U.S., NSF has funded numerous RAPID awards to send scientists and engineers to the Gulf to research the impact of the spill. MacNeil Lehrer Productions, producer of the PBS NewsHour, will report on this research that is ongoing as a result of the unanticipated and disastrous oil spill in the Gulf of Mexico. The PBS NewsHour team of experienced producers and correspondents will produce at least nine segments for broadcast, along with extensive material for online. All the stories will revolve around scientists and engineers and the work they are doing in the Gulf in response to the spill. The online material will include blogs and additional web-only video reports that will deliver content to augment broadcast coverage. The NewsHour will encourage user engagement through regular posting of stores on social media outlets, including Facebook, Twitter, YouTube, UStream and Disqus, to help the reporting on the oil spill go viral. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the Gulf research. The NewsHour Extra, the website that reaches 200,000 educators per month, will post the science coverage on the Daily Video Clip Tool, which provides educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the rapidly-changing story. The new Student Reporting Lab project will locate classrooms in Louisiana to contribute original, youth-focused reporting on the oil spill when school opens in August. The NewsHour will coordinate efforts with PBS stations located in the Gulf to create a synergy and extend the usefulness and life of these efforts. The reach of the PBS NewsHour is significant. The national daily broadcast delivers an audience of approximately 1.1 million viewers. The NewsHour public radio broadcasts reach an average of 63,000 listeners daily across the nation. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 military and State department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa, and Latin America tune into the service via various channels and satellite services. The Online NewsHour visitor numbers exploded in May 2010 to 5+ million monthly pageviews and 1.5+ million unique visitors. The NewsHour Extra website, which targets educators, will provide resources for classroom teachers to discuss the science, environmental and engineering issues raised by the spill. The proposed Student Reporting Lab promises an innovative new addition to the outreach efforts to engage young people in directly reporting on the oil spill and the impact on their communities. The deliverables produced under this award will be consolidated on the NewsHour website (www.pbs.org/newshour) where they will create a permanent record of this critical research for the general public.
Frozen Planet is a landmark multi-media seven-part television series, with complementary website, whose goal is to inform and inspire audiences about the environment and ecology of the Polar Regions and the science being carried out there. The series will highlight multiple disciplines including climatology, volcanology, geology, glaciology, as well as natural history. Frozen Planet will be produced in High Definition by the BBC Natural History Unit and Discovery Communications for broadcast worldwide on Discovery Channel in 2011. The proposal to NSF is for 1) field support for filming various NSF-supported research efforts in Antarctica and 2) funding to cover evaluation of the project's intended learning impacts in the United States. Goodman Research Group will conduct the summative evaluation to measure learning impacts centered on the audience's understanding of the polar environment, the science being undertaken there, and the implication of the new scientific findings to their everyday lives. For scientific and field support, the production team is collaborating with many organizations in addition to NSF's Office of Polar Programs including the British Antarctic Survey, the Canadian Polar Continental Shelf Project, and NASA. Through repeated broadcast, video-on-demand, the website, and DVDs, the project will provide a comprehensive, enduring resource. The project is anticipated to reach more than 65 million people across the U.S.
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TEAM MEMBERS:
Dan ReesCarlos GutierrezChrstine Weber
This proposal will develop and disseminate locally developed STEM-rich audio programs for the traveling public, in particular vacationing families, using emerging traveler information technologies, traveling festival kits, and an interactive website. The project is linked to the 220-mile Eastern Sierra Scenic Byway that traverses a dramatic landscape, rich in natural resources and unique contributions to scientific research. Collaborators include the Eastern Sierra Institute for Collaborative Education and the University of California at Berkeley's Lawrence Hall of Science.
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TEAM MEMBERS:
Michael CollopyBarbara AndoJacque Ewing-TaylorSusan Szewczak Clark