National Geographic Television will develop a television series (tentatively titled "Aqua Kids") and transmedia program to introduce preschoolers and kindergarteners to the wonders and value of water. The goal is to empower young children's innate sense of inquiry and increase early environmental literacy by motivating young learners to make discoveries with water, inside and outside their homes. The grant would allow the National Geographic project team to: 1) research cutting-edge practices for teaching early learners environmental literacy and water principles; 2) convene content and creative advisors; 3) test one storybook and animatic (animated storyboard) with the target audience and their parents; 4) strategize best ways to create a transmedia project that capitalizes on emerging digital platforms, reaches audiences most in need, and takes advantage of National Geographic resources, including National Geographic's ongoing global water conservation outreach missions. Insight Research Group will conduct formative evaluation using the animatic and interviews with parents to help identify barriers to extend the television experience with their children to outdoor activities and beyond. The project partners include Project WET, a youth water education project, NOAA's Office of Marine Sanctuaries, USDA Forest Service, the National Park Service as well as a number of museums and Think It Ink It Publishing. This Pathways Project will allow the project team to complete the groundwork necessary to create an innovative new multiplatform educational media resource. The Water Show will inspire outdoor science play, build inquiry and social skills and create a vital foundation for caring and respecting the most valuable natural resource, water. Fostering early appreciation for how Earth's "green parts" are wholly dependent on its "blue parts" is foundational for subsequent scientific learning and instrumental in building lasting respect for living systems and natural resources.
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TEAM MEMBERS:
Tara SorensenMichelle SullivanTierney ThysSara Zeglin
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS:
Mark ShelleyDavid EliscoTierney Thys
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
Oceanus (working title) is a multi-platform media project designed to increase ocean literacy and communicate the latest oceanographic research and exploration. Produced by National Geographic Television, the project will focus on the complex science behind the global ocean systems and the many challenges involved in deep-ocean exploration. Oceanus is designed to reach a broad public audience across both genders and all demographics. The project also includes links to formal education, with special outreach efforts to Spanish-speaking students. The project goals are to increase viewer literacy about 1) the essential principles and fundamental concepts underlying ocean systems and functions, and 2) the impact of the ocean on humanity and our influence on it. The deliverables include a 5-part "landmark" television series featuring Dr. Robert Ballard and a host of international scientists, which will premiere on the National Geographic Channel in 2012. The series will employ a new generation of underwater exploration technology which allows for an unprecedented view of the ocean floor. The project also includes digital and online content, a companion book, coverage in National Geographic magazine and National Geographic Kids magazine, formal and informal materials for teachers and students and an outreach program for underserved youth. Multimedia Research will conduct formative evaluation in two phases, and Knight Williams Inc. will conduct summative evaluation in three separate studies to assess the project\'s learning impacts with respect to the television series, web and outreach activities. Oceanus will showcase technical innovations which advance deep-sea film making. The project aims to engage a broad audience with compelling stories about a critical area of science and related cutting-edge engineering. The television series is expected to reach 25 million viewers in the U.S., and the outreach material millions more. The summative evaluation will add to the body of research on the impact of science educational television on adults, and the impact of outreach to underserved audiences with respect to ocean-related topics.
This proposed Communicating Research to Public Audiences (CRPA) project outlines a pathway for communicating how climate change can affect a watershed area that supplies water for a specific region. The educational platforms will address the geology of the Caldera along with meteorology, ecology and hydrology. The project will focus on the ongoing scientific research processes and the impact of climate change to the physical system as well as to the citizens who depend on this resource. Partners in this endeavor include New Mexico EPSCOR, the University of New Mexico, the Valles Caldera National Preserve, the New Mexico Museum of Natural History and Science, Santa Fe Productions and Tim Aydelott Productions. The project team will create a PBS television documentary in English and Spanish, including a Native American Jemez Pueblo storyteller who will describe the natural environment of the Caldera. The team will also create a YouTube channel with updatable clips, a Facebook fan page, and a climate change exhibit. The evaluation will include front-end and summative components, and will be conducted by Minnick & Associates and Elsa Bailey Consulting. The intended impact of this CRPA is to educate the public about the importance of the Caldera in securing the region's water supply and how climate changes could impact their lives. Further, aspects of the multidisciplinary science used in this research will be described with the goal of encouraging more young people from the region to choose STEM careers.
The Science Museum of Minnesota, in collaboration with six NSF-funded Science and Technology Centers (STCs) around the country, is developing several deliverables around the theme of the Anthropocene; that is, the idea that Earth has entered a new geologic epoch in which humanity is the dominant agent of global change. Deliverables include: (1) a 3,500 square-foot exhibit with object theater at the museum; (2) an Earth Buzz Web site that focuses on global change topics equivalent in design intent to the museum's popular current science Science Buzz website; (3) kiosks with Earth Buzz experiences installed in selected public venues; (4) Public programs with decision makers and opinion leaders on the implications of a human-dominated planet; and (5) youth programs and activities that engage them with the exhibit, web site, and careers in STEM. The exhibits and Web site will feature scientific visualizations and computational models adapted to public learning environments from research work being conducted by STCs and other academic research partners. First-person narrative videos of scientists and their research produced by Twin Cities Public Television now are on display in the Future Earth exhibit and also have been packaged into a half-hour program for broadcast statewide. The intended strategic impact on the field of informal STEM education is twofold: (1) explore how to accelerate the dissemination of scientific research to public audiences; (2) investigate ways science centers/museums can serve as forums for public policy dialogues.
Journey into Space (JIS) is designed to improve student, educator, and general public understanding of earth/space science and its relationship to NASA goals and objectives through the use of a traveling GeoDome (inflatable planetarium) and engaging supporting programming at The Journey Museum. The Museum collaborates with area colleges, school districts, K-12 educators, youth serving organizations, astronomical affiliations, and others. The overall goal of JIS is to improve student, educator, and general public understanding of STEM and its relationship to NASA goals and objectives. JIS objectives are: 1) To increase student and public interest and awareness in STEM areas; 2) To increase student interest in pursuing STEM careers; 3) To improve teacher knowledge of NASA related science; 4) To increase teacher comfort level and confidence in teaching NASA related science in their classrooms; 5) To increase collaboration between informal and formal science educators; 6) To increase student and public understanding of Plains Indians ethno astronomy; and 7) To increase museum visitors’ interest and understanding of NASA related science. The Museum produced 2 films (“Cradle of Life”, “Looney Moons”) that are offered daily, 4 recurring monthly programs (Final Frontier Friday, Amazing Science, SciGirls that became Science Explorer’s Club, and Black Hills Astronomical Society meetings), summer robotics classes and teachers’ workshops, annual Earth Science Day, in addition to the GeoDome programming that has toured the region including presentations in the three poorest counties in the United States. The ethno-astronomy is underway in partnership with Oglala Lakota College and South Dakota Space Grant Consortium.
Curious Scientific Investigators (CSI): Flight Adventures immerses children and families in science, technology, engineering, and math (STEM) disciplines. Launched in February 2012, the project supports NASA’s Aeronautics Research Mission Directorate (ARMD), focusing on “innovative ideas to convey the fundamentals of flight, flight technology, and NASA’s role in aeronautics.” The project’s audience includes youth ages 6-18 and the Museum’s more than 1 million annual visitors of all ages. The project’s lead agency, The Children’s Museum of Indianapolis (Museum), developed and implemented the project in Indianapolis in partnership with the Academy of Model Aeronautics and NASA Dryden Flight Research Center. The project’s goals focus on inspiring children and families to develop an interest in STEM concepts and learn about NASA’s role in science and aeronautics research and the evolution of flight, and on engaging and educating them through inquiry-based programs that facilitate understanding of STEM concepts and knowledge and NASA’s contributions to flight. Centered on an original Multimedia Planetarium Show on flight, Flight Adventures, the Museum designed several components, all of which complement the show and the messages it conveys. Among these components are an exhibit area composed of a movable wind tunnel, a display of models, low- and high-tech interactives; a Unit of Study; a TV show, Wings Over Indiana; a website; and a variety of educational and family programs.
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TEAM MEMBERS:
Jennifer Pace-RobinsonGordon Schimmel
SciGirls CONNECT is a broad national outreach effort to encourage educators, both formal and informal, to adopt new, research-based strategies to engage girls in STEM. SciGirls (pbskids.org/scigirls) is an Emmy award-winning television program and outreach program that draws on cutting-edge research about what engages girls in science, technology, engineering and math (STEM) learning and careers. The PBS television show, kids' website, and educational outreach program have reached over 14 million girls, educators, and families, making it the most widely accessed girls' STEM program available nationally. SciGirls' videos, interactive website and hands-on activities work together to address a singular but powerful goal: to inspire, enable, and maximize STEM learning and participation for all girls, with an eye toward future STEM careers. The goal of SciGirls is to change how millions of girls think about STEM. SciGirls CONNECT (scigirlsconnect.org) includes 60 partner organizations located in schools, museums, community organizations and universities who host SciGirls clubs, camps and afterschool programs for girls. This number is intended grow to over 100 by the end of the project in 2016. SciGirls CONNECT provides mini-grants, leader training and educational resources to partner organizations. Each partner training session involves educators from a score of regional educational institutions. To date, over 700 educators have received training from over 250 affiliated organizations. The SciGirls CONNECT network is a supportive community of dedicated educators who provide the spark, the excitement and the promise of a new generation of women in STEM careers. Through our partner, the National Girls Collaborative Project, we have networked educational organizations hosting SciGirls programs with dozens of female role models from a variety of STEM fields. The SciGirls CONNECT website hosts monthly webinars, a quarterly newsletter, gender equity resources, SciGirls videos and hands-on activities. SciGirls also promotes the television, website and outreach program to thousands of elementary and middle school girls and their teachers both locally and nationally at various events.
Glaciers: A Chronology of Climate Change is a CRPA project that seeks to explain the historical cycling of glaciers in the context of climate change. By using chemical isotopes (Beryllium 10), the age of rocks that have been covered with glacier ice and exposed to sunlight later can be determined fairly accurately. Through this method, the glaciation cycles have been determined for the last 70,000 years. In collaboration between the Lamont-Doherty Earth Observatory at Columbia University and the American Museum of Natural History (AMNH), this project is designed to impact adult audiences, youth in grades 6th-12th, and teachers writ large. The research results shall be expressed via an eight-minute high definition film for large screen viewing in the \"Science Bulletins\" section of the AMNH and the affiliated museums. A rigorous front-end evaluation will be used to inform the presentation and assess audience impact. Subsequent formative evaluations are designed to measure the learning impact of the film and the retention of longer term concepts. It is anticipated that more than 700,000 individuals will have access to current, scientifically accurate data and related information on glaciation cycles and climate change through the educational film and website. Materials will be easily accessible to teachers and the film will be closed captioned in both English and Spanish.
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TEAM MEMBERS:
Joerg SchaeferGeorge DentonMichael Kaplan
The idea that there are models in existence for electricity and how to improve its generation and utilization is an important quest in light of our resources. This CRPA project will stimulate the target audience\'s thinking by describing the relationships between electricity, nanoscience, and superconductivity. An audience of 4th-8th graders, parents, and teachers will come away from watching the video with a new sense of science and its possibilities. This project is a collaboration between physics faculty, educators at the University of Kansas Natural History Museum, a communications professional, and the Bazillion Pictures of Kansas City, Missouri along with independent evaluators. An animated video of 8-10 minutes is intended to engage, entertain, and provoke thought on how electricity works and how it could be used/generated in nano-molecules to derive superconductivity. Most individuals turn on the electrical switch and use the result without the slightest understanding of how electricity arrived at the switch, how it was generated and what resources are needed for it to be there at the "flip of a switch." Further, most do not consider or have sufficient background knowledge to understand how the efficiency and use of this resource might be improved. This project could bridge this gap which if successful would be highly transformative in the public understanding of science.