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resource project Media and Technology
This project will advance efforts of the Innovative Technology Experiences for Students and Teachers (ITEST) program to better understand and promote practices that increase students' motivations and capacities to pursue careers in fields of science, technology, engineering, or mathematics (STEM) by engaging in hands-on field experience, laboratory/project-based entrepreneurship tasks and mentorship experiences.

Twin Cities Public Television project on Gender Equitable Teaching Practices in Career and Technical Education Pathways for High School Girls is designed to help career and technical education educators and guidance counselors recruit and retain more high school girls from diverse backgrounds in science, technology, engineering and math (STEM) pathways, specifically in technology and engineering. The project's goals are: 1) To increase the number of high school girls, including ethnic minorities, recruited and retained in traditionally male -STEM pathways; 2) To enhance the teaching and coaching practices of Career and Technical Education educators, counselors and role models with gender equitable and culturally responsive strategies; 3) To research the impacts of strategies and role model experiences on girls' interest in STEM careers; 4) To evaluate the effectiveness of training in these strategies for educators, counselors and role models; and 5) To develop training that can easily be scaled up to reach a much larger audience. The research hypothesis is that girls will develop more positive STEM identities and interests when their educators employ research-based, gender-equitable and culturally responsive teaching practices enhanced with female STEM role models. Instructional modules and media-based online resources for Minnesota high school Career and Technical Education programs will be developed in the Twin Cities of Minneapolis and St. Paul and piloted in districts with strong community college and industry partnerships. Twin Cities Public Television will partner with STEM and gender equity researchers from St. Catherine University in St. Paul, the National Girls Collaborative, the University of Colorado-Boulder (CU-Boulder), the Minnesota Department of Education and the Minnesota State Colleges and Universities System.

The project will examine girls' personal experiences with equitable strategies embedded into classroom STEM content and complementary mentoring experiences, both live and video-based. It will explore how these experiences contribute to girls' STEM-related identity construction against gender-based stereotypes. It will also determine the extent girls' exposure to female STEM role models impact their Career and Technical Education studies and STEM career aspirations. The study will employ and examine short-form autobiographical videos created and shared by participating girls to gain insight into their STEM classroom and role model experiences. Empowering girls to respond to the ways their Career and Technical Education educators and guidance counselors guide them toward technology and engineering careers will provide a valuable perspective on educational practice and advance the STEM education field.
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TEAM MEMBERS: Rita Karl Brenda Britsch Siri Anderson
resource project Media and Technology
The Discovery Research K-12 program (DR-K12) seeks to significantly enhance the learning and teaching of science, technology, engineering and mathematics (STEM) by preK-12 students and teachers, through research and development of innovative resources, models and tools (RMTs). Projects in the DRK-12 program build on fundamental research in STEM education and prior research and development efforts that provide theoretical and empirical justification for proposed projects. This project scales up the PBS NewsHour Student Reporting Labs (SRL), a model that trains teens to produce video reports on important STEM issues from a youth perspective. Participating schools receive a SRL journalism and digital media literacy curriculum, a mentor for students from a local PBS affiliate, professional development for educators, and support from the PBS NewsHour team. The production of news stories and student-oriented instruction in the classroom are designed to increase student learning of STEM content through student-centered inquiry and reflections on metacognition. Students will develop a deep understanding of the material to choose the best strategy to teach or tell the STEM story to others through digital media. Over the 4 years of the project, the model will be expanded from the current 70 schools to 150 in 40 states targeting schools with high populations of underrepresented youth. New components will be added to the model including STEM professional mentors and a social media and media analytics component. Project partners include local PBS stations, Project Lead the Way, and Share My Lesson educators.

The research study conducted by New Knowledge, LLC will add new knowledge about the growing field of youth science journalism and digital media. Front-end evaluation will assess students' understanding of contemporary STEM issues by deploying a web-based survey to crowd-source youth reactions, interest, questions, and thoughts about current science issues. A subset of questions will explore students' tendencies to pass newly-acquired information to members of the larger social networks. Formative evaluation will include qualitative and quantitative studies of multiple stakeholders at the Student Reporting Labs to refine the implementation of the program. Summative evaluation will track learning outcomes/changes such as: How does student reporting on STEM news increase their STEM literacy competencies? How does it affect their interest in STEM careers? Which strategies are most effective with underrepresented students? How do youth communicate with each other about science content, informing news media best practices? The research team will use data from pre/post and post-delayed surveys taken by 1700 students in the STEM Student Reporting Labs and 1700 from control groups. In addition, interviews with teachers will assess the curriculum and impressions of student engagement.
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TEAM MEMBERS: Leah Clapman
resource project Media and Technology
Over three years beginning in January 2016, the Science Museum of Virginia will launch a new suite of public programming entitled “Learn, Prepare, Act – Resilient Citizens Make Resilient Communities.” This project will leverage federally funded investments at the Museum, including a NOAA-funded Science On a Sphere® platform, National Fish and Wildlife-funded Rainkeepers exhibition, and the Department of Energy-funded EcoLab, to develop public programming and digital media messaging to help the general public understand climate change and its impacts on Virginia’s communities and give them tools to become resilient to its effects. Home to both the delicate Chesapeake Bay ecosystem and a highly vulnerable national shoreline, Virginia is extremely susceptible to the effects of climate change and extreme weather events. It is vital that citizens across the Commonwealth understand and recognize the current and future impacts that climate variability will have on Virginia’s economy, natural environment, and human health so that they will be better prepared to respond. In collaboration with NOAA Chesapeake Bay Office, George Mason University’s Center for Climate Change Communication, Virginia Institute for Marine Science, Public Broadcasting Service/National Public Radio affiliates, and Resilient Virginia, the Museum will use data from the National Climatic Data Center and Virginia Coastal Geospatial and Educational Mapping System to develop and deliver new resiliency-themed programming. This will include presentations for Science On a Sphere® and large format digital Dome theaters, 36 audio and video digital media broadcast pieces, two lecture series, community preparedness events, and a Resiliency Checklist and Certification program. This project supports NOAA’s mission goals to advance environmental literacy and share its vast knowledge and data with others.
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TEAM MEMBERS: Richard Conti
resource project Media and Technology
Purpose: This project team will develop and test Zaption, a mobile and desktop platform designed to support educators in effectively and efficiently utilizing video (e.g., from YouTube, Vimeo, or their own desktop) as an interactive teaching and learning object. Personalized learning devices (e.g., smartphones, tablets) populated with video content provide opportunities for students to access educationally-meaningful content anywhere and anytime. Yet, video has yet to realize its potential as a learning tool in or out of the classroom. One reason for this is that watching video can be a passive experience for students, whereas learning requires active engagement. A second reason is that even if students are actively engaged while watching a video, there is no easy way to elicit student responses to a video. And finally, there is no easy way to feed student responses to teachers as formative assessment data to guide subsequent instruction.

Project Activities: During Phase I, (completed in 2014), the team expanded a pre-existing prototype by building a mobile app to enable anytime use and increase its functionality for teachers. At the end of Phase I, pilot research with 150 students in 7 classrooms demonstrated that the prototype operated as intended, teachers were able to integrate the videos within instructional practice, and students found the mobile app helpful and engaging. In Phase II, the team will add additional components to the prototype and will develop content-specific modules for use in high school physics classes. After development is complete, the research team will conduct a larger pilot study to assess the feasibility and usability, fidelity of implementation, and the promise of the Zaption for supporting student's physics learning. The study will include 32 Grade 10 physics classrooms, half of whom will be randomly assigned to use Zaption and half of whom will follow business as usual procedures. Analyses will compare pre-and-post scores of student's physics learning.

Product: Zaption will be a mobile and web-based platform to support the use of any video (e.g., from YouTube, Vimeo, or their own desktop) as a teaching and learning tool. Zaption will include an authoring engine where users can find and select video clips and easily insert interactive elements such as questions, discussions, and annotations into the videos. Users will then publish videos directly on Zaption's website, or on any learning management system or classroom website. Students will be able to view videos as homework or in class, respond individually to the questions and prompts, and get feedback on their responses. Teachers will use Zaption Analytics to receive immediate and actionable data showing whether students actually watched and engaged with a video, and how students responded to the questions and prompts.
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TEAM MEMBERS: Chris Walsh
resource project Media and Technology
The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN’s nationally broadcast health education radio shows, whose cumulative audiences are larger than
NPR’s “All Things Considered,” this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN’s interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use Youtube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN’s annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a PowerPoint presentation embedded with video containing gender and other- stereotype-busting role model interviews with Hispanic nurses; links to an online database of volunteer mentors; and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
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TEAM MEMBERS: Angie Millan Jim Booth
resource project Media and Technology
Moving Beyond Earth Programming: “STEM in 30” Webcasts. The Smithsonian’s National Air and Space Museum (NASM) will develop nine “STEM in 30” webcasts which will be made available to teachers and students in grades 5-8 classrooms across the country. The primary goal of this program is to increase interest and engagement in STEM for students. Formative and summative evaluations will assess the outcomes for the program, which include the following:

Increased interest in STEM and STEM careers, Increased understanding of science, technology, engineering and mathematics (STEM), Increased awareness and importance of current and future human space exploration, and Increased learning in the content areas.

This series of live 30-minute webcasts from the National Air and Space Museum and partner sites focus on STEM subjects that integrate all four areas. The webcasts will feature NASA and NASM curators, scientists, and educators exploring STEM subjects using museum and NASA collections, galleries, and activities. During the 30-minute broadcasts, students will engage with museum experts through experiments and activities, ask the experts questions, and answer interactive poll questions. After the live broadcasts, NASM will also archive the webcasts in an interactive “STEM in 30” Gallery.
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TEAM MEMBERS: Roger Launius
resource project Media and Technology
The goal of this three-year initiative is to expand the implementation of a currently active and proven climate education method delivered by TV weathercasters around the country. The work is a partnership of George Mason University, Yale University, Climate Central (a non-profit climate science research and media production organization), the American Meteorological Society, and NOAA and NASA. This project will include four activities: (1) recruiting 200 TV more weathercasters nationwide (currently just over 100 are participating); (2) providing participating weathercasters with professional development activities and training on use of Climate Matters materials to help them become confident and competent climate educators; (3) developing and distributing to participating weathercasters timely, localized, broadcast-ready graphics and science information, when possible tied to local weather and climatic events, to make it easy for them to educate their viewers about the local relationships between the climate and the weather; and (4) research and evaluation activities to improve the rate of use and effectiveness of Climate Matters materials by weathercasters over time and to study the effect on learning about climate by the public. Learning outcomes by the public will be evaluated using a quasi-experimental method with nationally representative surveys of the public, conducted twice per year over the course of the project. The guiding hypothesis is that there will be a dose-response relationship between the extent of TV weathercaster use of Climate Matters materials in a community (i.e., a media market) and change over time in viewers' understanding of the climate. The development of Climate Matters is based on theories of informal and experiential learning. The scaling up of the initiative applies methods derived from diffusion of innovation and social marketing theories.
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TEAM MEMBERS: Ed Maibach Heidi Cullen
resource project Media and Technology
This media and research project will develop and study the use of new media, broadcast television, and social networks to introduce Citizen Science to a national audience, and motivate their direct involvement and participation. Project deliverables will include: four nationally-distributed public TV programs hosted by Waleed Abdalati, Director of CIREs at the University of Boulder and former NASA Chief Scientist; online videos for training and outreach of citizen science partners; digital engagement via social media; and a custom-designed application ('2nd screen app') that enables users to obtain additional informational content, share information, and connect with other viewers. The evaluation and research study will build new knowledge on how these deliverables can motivate the public to become citizen science participants. The investigators estimate the four television programs will reach approximately 80% of U.S. television households. In addition, videos and other content will be distributed through channels such as iTunes, Hulu, Netflix, and social media. Target audiences will include the general public, citizen science activists, and professional scientists. Underrepresented groups will be reached through special Google Hangouts, and professional societies such as SACNAS and AGU. The research components of the project will provide evidence on how traditional researchers respond to citizen science, and explore the deliverables' use as recruitment tools for citizen science projects and impacts on viewers' attitudes, behaviors, and skills related to citizen science. Data will be collected from multiple sources, including online surveys, in-person focus groups, and analyses of users' online postings. Retrospective surveys will be administered to explore changes in behavior regarding whether respondents have increased their interaction with professional scientists, or participated in citizen science initiatives. A quasi-experimental study will be conducted to assess the value added by the 2nd screen app.
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TEAM MEMBERS: Geoffrey Haines-Stiles Waleed Abdalati Erna Akuginow Camellia Sanford-Dolly
resource project Media and Technology
This project will help address the urgent need for a new engineering workforce. Middle school students will be entering a workforce that is increasingly global. They will need not only technical skills but also global competencies including: the ability to investigate the world, recognize perspectives, communicate ideas, and take action. This model integrates engineering with global competencies and will provide new knowledge about how this type of learning experience impacts students and educators. This project builds on the success of the previous Design Squad project funded by NSF and developed by WGBH, which has implemented a national model for engineering education for middle school youth. This project expands the model internationally, connecting U.S. based youth with those in Southern Africa (including South Africa, Botswana, and Swaziland). The project partners are FHI 360, a non-profit organization in 60 countries around the world that helps build capacity for improving lives. They will facilitate the implementation of the afterschool programs in Southern Africa . The US dissemination partners include Promise Neighborhoods Institute, Middle Start, Every Hour Counts, and the National Girls Collaborative Project. Project deliverables include a global engineering curriculum; a web platform with videos, games, activities; an afterschool Club Guide; and a Community of Practice for informal engineering educators. A knowledge building component will provide new evidence on how high quality accessible resources and strategies can impact students' development of global competencies and engineering skills to solve real world problems. An iterative approach will be used to develop the resources including the global engineering afterschool curriculum, Club guide, and other components. The methodology uses a continuous cycle of improvement including: assess/design, test/ implement, synthesize/reflect, and utilize/disseminate. The Summative Evaluation will generate evidence about whether and how this kind of collaborative work builds children's understanding of engineering, motivation to participate, and confidence in taking informed action on behalf of pressing global problems. This will contribute to a larger body of work about whether and how engaging with global, collaborative engineering problems leads to greater self-efficacy for children with very different backgrounds, experiences, and opportunities. This project will add new knowledge about how the well-honed Design Squad model in the U.S. can be expanded with a global context and global partners. This proposal was co-funded by EHR/DRL, Engineering/EEC, and International Science and Engineering. During the project period approximately 125,000 children in the US and 5000 children in southern Africa will be reached. In the long term, with the continued global access to the resources, the reach will potentially be in the millions.
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resource project Media and Technology
This early-stage design and development, integrated media and research project will contribute important new understandings to the informal science learning literature by exploring science engagement on social media when integrated with broadcast television. It will help answer questions including: What does such engagement look like? Who participates? How and why does it happen? and What is the degree or depth of engagement? The project builds on the previous successful work by WGBH nationally distributing the television series NOVA scienceNOW and the research expertise of EDC. WGBH's NOVA scienceNOW program will collaborate with EDC to develop new metrics to understand how and why learners engage with science on social media. Deliverables will include six one-hour episodes of NOVA scienceNOW, short online videos, moderated online discussion events, and an online film festival. A new social Media Initiative will develop six live broadcast microblogging events, six post-broadcast online discussion events, daily social media updates, and an online film festival that will feature user generated videos. A range of STEM content in the videos and online posts will be framed around big science and engineering questions such as animal communication and survival systems, the biology of sleep, climate change, new technologies, energy, genetics, and natural disasters. The continued innovations and expansion of social media channels provides significant new opportunities for providing learner's access to high quality science content, researchers, and opportunities to participate in science. In the first phase of this work to deepen the evidence based understanding of how social media supports informal science engagement, NOVA and EDC will collaborate to develop new measurement instruments: (1) a Network Profile to quantitatively represent the size and activity of NOVA's social media network; (2) an Informal Science Engagement (ISE) index to measure the degree of engagement by coding and analyzing conversations and posts; (3) a Follower Profile to assess the degree of activity and the nature of the engagement; and (4) a Science Social Media Engagement survey instrument. They will then use these measures and data collection protocols to explore whether and how the initiative might influence science engagement. External expert reviewers with content and methodological expertise will review all aspects of the project at critical junctures. This project will contribute important new knowledge and research instruments and methods to better understand how the learning opportunities of social media channels can be realized most effectively. This has significant potential for broad and lasting benefits to society as well as advancing the informal science learning field.
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TEAM MEMBERS: Paula Apsell
resource project Exhibitions
This research and development project would inform and engage audiences (especially middle school age girls) about the fundamental research under investigation at the Large Hadron Collider (LHC) at CERN in Geneva, Switzerland. A research plan and summative evaluation will fill a gap in what is known about the public's perception and understanding of the LHC/particle physics and include studies on girl's interest and engagement. Deliverables include a 40 minute giant screen film (3D/2D), full dome planetarium film, an interactive theater lobby exhibit, website, mobile app, materials and professional development workshops for educators. The giant screen film will use scientific visualizations and artistic interpretation to reveal compelling scientific stories recreating conditions following the Big Bang and the discovery in 2012 of the Higgs boson. CERN is providing unprecedented access to the collider and particle detectors including filming inside the 17 mile long underground tunnel while it is closed for upgrades in 2013-2014. There are 8 partner science museums (7 with planetariums) that will show the film/exhibit and serve as sites for research, evaluation, and outreach to underserved audiences ( Adventure Science Center, Carnegie Science Center, The Franklin Institute, Liberty Science Center, OMSI, Orlando Science Center, the Smithsonian, and the St. Louis Science Center). Additional distribution/marketing channels include giant screen theaters, planetariums, DVD, and social social media. Launch is targeted for 2016. Learning outcomes will focus on increasing awareness and interest in the LHC and increasing young people's engagement and excitement about the nature of scientific discovery. The research on girl's engagement and interest in physics will fill a gap in field. The project deliverables are projected to reach large audiences through national distribution of the giant screen film, the planetarium show, the exhibit, 3D/2D Blu Ray and DVDs, and access on computers, tablets, and other mobile devices.
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TEAM MEMBERS: Mark Kresser Stephen Low Dale McCreedy Manuel Calderon de la Barca Barbara Flagg
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This media and research project will inform adult audiences about the discoveries of NSF funded Social, Behavioral, and Economic (SBE) scientists that are dramatically re-shaping fields as diverse as economics, marketing, medicine and government. Four primetime PBS specials hosted by science reporter, Miles O'Brien, will be produced featuring leading SBE scientists and vetted for inclusion by a panel of expert advisors including Baruch Fischhoff of Carnegie Mellon and Robert Kurzban of the University of Pennsylvania. A key innovation in the project is a participatory research strategy that will enable the public to take part directly in scientific behavioral research and discover what their participation has revealed about their own lives. Built around YouTube features, Facebook, and online games it will build on the public's interest in learning about themselves and others via social media supported by scientific research. The project collaborators include the media company, Oregon Public Broadcasting, and researchers at Carnegie Mellon, University of Pennsylvania, Yale University, and Chapman University. This project is unique in its strategy for combining broadcast television programs focusing on Social, Behavioral, and Economics research with a participatory research component that engages audiences in scientific studies that are personally relevant. It will fill an important niche in the informal learning research literature and has the potential to impact media practice that continues to evolve incorporating new online social media tools. RMC will conduct formative evaluation to help inform the project deliverables, a summative evaluation of the project, and an experimental research study in Year 3 of the project. The research study is based on the hypothesis that those participants assigned to watch the entire television series and engage in all participatory research activities will experience the greatest gains in STEM interest and engagement as compared to those who only have limited exposure. Research participants will be randomly assigned to the control group (no services) or one of the three treatment conditions: view TV only; engage in participatory website only; or both. Pre-tests and posttests and statistical tools will be used to compare changes. Sub-studies will examine dosage levels and effectiveness in engaging those who have not previously been interested in STEM.
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TEAM MEMBERS: David Davis