In June of 2007, American Institutes for Research (AIR) conducted two focus groups to support WGBH in gathering feedback from children aged 7-10 on the FETCH! television program. The main objective of the focus groups were to: 1) gain insight into children' previous perceptions of scientists and whether or not such perceptions related to the demographic composition of the groups or informed their perception of scientists and scientific careers, and 2) determine how FETCH! supports or challenges these perceptions and how the seres might be enhanced to inspire children to consider careers in
In MIT’s NSF-funded Terrascope Youth Radio (TYR) program, urban youth, many from groups historically underrepresented in the sciences, worked as paid interns who received training in radio production, reporting and writing stories with scientific content and audio storytelling to create environmentally oriented audio pieces that were engaging and relevant to their own and their peers’ lives. Teen interns participated between July 2008 and Autumn 2012. TYR’s goals were to improve a broad audience of teens’ engagement with, knowledge of, and attitudes about science, technology, engineering, and
The 2010 Cyberchase Summer Challenge Outreach initiative was designed to allow local public television stations to develop community-appropriate outreach plans as part of a unique summer launch of a new season of shows for a PBS children's television program. The Cyberchase Summer Challenge was a national initiative; eight stations were selected for a pilot study of best practices related to summer programming. Grantee stations were provided modest funding and material support. RMC's evaluation focused on understanding how public television stations and their outreach partners can build
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TEAM MEMBERS:
Alice ApleyWendy GrahamElizabeth GoldmanThirteen/WNET New York
In 2012, Concord Evaluation Group (CEG) conducted an evaluation of the impact of Peep and the Big Wide World (Peep) resources on Spanish-speaking families with preschool-aged children. The three-pronged evaluation included a National Family Study in which 112 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who did not use the Peep resources. It also included an In-Depth Family Study -- an experiment conducted in the metro Boston area in which 36 Spanish-speaking families who used the Peep resources were compared to Spanish-speaking families who
Produced by Twin Cities Public Television, St. Paul, MN, and sponsored by the National Science Foundation, SciGirls (SG) is a multimedia project for upper grade-school and middle-school tweens. Weekly half-hour episodes are tied in with web and outreach activities in the fields of science, technology and engineering. Multimedia Research, an independent evaluation group implemented a summative evaluation of the SG Season Two multimedia project. Fifth grade girls (N = 87) viewed three shows over three weeks. They could visit the SG website at any time but were required to visit and play a Pick'm
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TEAM MEMBERS:
Barbara FlaggTwin Cities Public Television
Overall, film viewers and Web site visitors responded positively to the project. Audiences of the film said they were encouraged by and learned the most about the personal stories of amateur astronomers contributing to scientific discovery and were impressed with the visuals presented in the film. Web site visitors consistently liked the design of the site and particularly enjoyed images and tools for viewing the night sky. Study participants said they would encourage further development of the project. They said that while the current design may exclude those who do not already have an
Frozen Planet is a seven-episode prime time television series, with a complementary interactive website, co-produced by the BBC and the Discovery Channel. Through high-definition "blue chip" visuals, the series aimed to increase awareness and understanding about the natural world. The goal of GRG's summative evaluation was to assess the overall influence of the series and website on TV viewers and web visitors. In accord with the Discovery Channel team's hope that Frozen Planet would change hearts and minds of its audience, GRG designed an evaluation to examine the effects of exposure to
CEG (formerly Veridian inSight, LLC) performed a formative study, including six focus groups, in October 2009 on behalf of WGBH. The focus groups took place in Boston, MA, Nashville, TN, and Phoenix, AZ. In each city, we conducted two focus groups. We divided the groups with respect to age (e.g., 6-7 year olds were recruited for one group in each city, 8-9 year olds were recruited for the second focus group in each city). A total of 41 children participated in the study. The goal of the formative study was to gather kids' feedback on the animated LOOP Six-Minute Sample. The focus group
In 2010, WGBH Boston (www.wgbh.org) was awarded a grant from the National Science Foundation (NSF) to explore the development of a new animated television series for children about environmental sustainability. In preparation for the series development, NSF requested that WGBH perform a needs assessment to determine how much kids know and understand about topics related to environmental sustainability. In September 2010, the focus groups took place at WGBH in Boston, MA. Each focus group was comprised of a mix of girls and boys aged 6 - 9 years old. We recruited 60 children from the greater
WGBH Boston (wgbh.org) was awarded a grant from the National Science Foundation to, in part, develop outreach materials based on the children's television series FETCH! with Ruff Ruffman. The outreach materials were designed to help typically underserved kids learn about science in informal camp or after-school settings. The centerpiece of this effort was the Camp FETCH! Guide (the Guide). The Guide is meant for anyone who wants to lead hands-on science activities with six- to ten-year-olds: camp counselors, afterschool providers, teachers, librarians, museum staff, and others. WGBH hired
In the spring of 2010, WGBH Boston (wgbh.org) delivered twenty new episodes for the television series FETCH! with Ruff Ruffman (pbskids.org/FETCH!/). These episodes, developed for FETCH!'s fifth season, reflected a broadening of FETCH!'s stem content to include more mathematics. Rather than focusing exclusively on science and engineering, as FETCH! had done in the first four seasons, Season 5 episodes also highlighted age-appropriate math skills and concepts. WGBH was interested in assessing the extent to which kids learned math concepts and skills from these episodes. WGBH hired Concord
“The Fabric of the Cosmos” is a special four-hour NOVA series that takes viewers to the frontiers of physics to see how scientists are piecing together the most complete picture we have ever had of space, time, and the universe. Based on the book of the same title by Columbia University physicist and author Brian Greene, "The Fabric of the Cosmos" explores a world just beneath the surface of our everyday experience that we would hardly recognize a startling world far stranger and more wondrous than anyone expected. Interweaving provocative theories, experiments, and stories with clear
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TEAM MEMBERS:
Pam CastoriWGBHBecky CarrollLaura Stokes