Bill Nye the Science Guy is a widely-viewed, children's television series on science. Designed for eight-to-ten year olds, this series is shown in late afternoons Monday through Friday on PBS stations and on commercial television over the weekends. Rockman et al, an independent research group in San Francisco, was contracted by KCTS, Seattle, WA, to undertake an evaluation of the Bill Nye the Science Guy television series. The evaluation was charged with exploring the impact of the series on children at home, in school, and in other settings where children can watch television. Both the