In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
The Wildlife Conservation Society (WCS) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate its new exhibition, Madagascar!, located at the Bronx Zoo. Madagascar! showcases the wildlife and landscapes of the world's fourth largest island. Built in the historic Lion House, the exhibit transformed the interior, while preserving the historic building's Beaux-Arts beauty. The exhibit offers opportunities to see the island through the eyes of a conservationist at various interactive stations. RK&A worked with WCS to clarify its goals and objectives for Madagascar!. and to identify criteria
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Randi Korn & Associates, Inc.Wildlife Conservation Society
In 2003 and 2004 a summative evaluation of the Jellies: Living Art exhibition was conducted. The exhibition is a 4,650 square foot special exhibition at the aquarium that is open from April 2002 through January 2005. It includes live displays of domestic and exotic jellies and a collection of artwork in a variety of media: paintings, sculpture, works on paper, and three large site-specific installations. Though the aquarium has displayed art previous to Jellies: Living Art, this exhibition represents the first time the aquarium has displayed both art and live species together. There were seven
This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
The John G. Shedd Aquarium opened an exhibition entitled Wild Reef: Sharks at Shedd in April 2003. Wild Reef immerses visitors in an Indo-Pacific ecosystem where they experience firsthand the connections among animals, habitats and people. This 2,800 square-foot exhibition spans nine rooms and contains one of the largest and most diverse collections of sharks in North America, along with the Midwest's largest public display of live corals. The primary message of Wild Reef is: Philippine coral reefs support an amazing abundance of life and anchor a delicate network of dependencies between
A three-pronged summative evaluation of the San Francisco Zoo's new African Savanna exhibit shows it to be very well received by visitors and successful at meeting key affective and cognitive goals. Visitors to this exhibit, especially those who attend a giraffe feeding, enthusiastically demonstrate admiration and wonder towards wildlife, emotional connections to the animals, and excitement at close and unusual viewing opportunities. Visitors care deeply about the quality of life for these animals and readily state that they feel the animals have a good home in this exhibit. Respondents are
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium
This is the summative evaluation of Sharks: Myth and Mystery, a temporary exhibition at the aquarium from 2004 to 2006, which explored how cultures from around the world incorporate sharks into their customs, stories and rituals. The evaluation included timing and tracking, structured interviews and post-visit web surveys, which can be found in the appendix of this report.
This front-end evaluation assisted in design and development of the Wild About Otters special exhibition at the Monterey Bay Auqarium, which opened in 2007. The evaluation included structured interviews, both a short and a long form. This report includes short interview and long interview forms in the appendix.
Youth Volunteer Interpreters as Facilitators of Learning about Climate Change in Zoo Settings reports on a project to pilot test climate change education resources featuring youth volunteer interpreters as facilitators for zoo visitors’ experiences. Brookfield Zoo tested inquiry-based and specimen-based interpretation at the polar bear and Humboldt penguin exhibits, and Woodland Park Zoo tested a climate-change themed "activity cart" near their Sumatran tiger exhibit. Both the effects of youth volunteer interpretation on the zoo visitors and on the youth volunteer interpreters themselves were