This article presents IMAX films as making science more accessible to the public, but cautions against building spectators rather than participants. It examines a film about Yellowstone while making the case that large-format films serve entertainment rather than scientific purposes.
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short-format television broadcast and Web project entitled "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of -- and interest in -- new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program,"Public Square." The specific activities to be undertaken in the research phase include: -assembling an expert board of up to six advisors with expertise in science, science journalism and media; -producing three, experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; -conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity and comprehensibility of style and content; and -identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
National Wildlife productions is developing a large format film, "Predators and Prey," and related educational resources. The film will introduce audiences to cutting-edge scientific research through a topic that already captures their imagination and will use visually exciting scenes to present the science behind predator/prey relations. A preliminary conceptual structure, general approach and potential storyline have already been developed. The planning phase will include the following activities: -Further define the conceptual structure of the film -Conduct preproduction/front-end audience research -Refine the approaches to the film based on feedback from front-end research -Plan educational resources -Conduct a front-end survey of large-format film theaters to evaluate the title, approach and relevance of proposed educational resources. -Draft a film treatment The principals for the project bring a background of filmmaking and science. Christopher Palmer, President and CEO, National Wildlife Productions (NWP), will serve as Executive Producer for the film. Educational resources will be designed by Jim Stofan, Vice President, Education, NWP; and the Chief Science Consultant will be Sterling Miller, Senior Wildlife Biologist, NWP. Treatments and scripts will be written by Mose Richards and evaluation will be conducted by Robert Russell. A committee of scientists and science educators will help guide the project during the planning phase.
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
MacGillivray Freeman Films is producing and distributing "Greek Odyssey," a large-format film presenting archaeology as a sophisticated, precise science that utilizes highly advanced technologies to reconstruct the past. The film will examine research in Athens, the Greek islands and beneath the Aegean Sea where archaeologists, geophysicists and conservationists collaborate to solve and record the mysteries of ancient civilizations. Audiences will discover the process and importance of scientific research to our understanding of Greece's past and its extraordinary influence on our world today. Outreach will include a Museum Resource Guide, Family Fun Sheet, Teacher's Guide, Website and a Scientist Speaker Series. Greg MacGillivray will serve as Co-Producer/Director/Director of Photography, Alec Lorimore will be Co-Producer, and Stephen Judson will be the film editor. The Lead Science Advisor is Mark Rose, a member of the Archaeological Institute of America and Managing Editor of Archaeology magazine. Science advisors include: George Bass, Institute of Nautical Archaeology, Texas A & M University; Sandy MacGillivray, Co-Director of Palaikastro excavations on Crete; and Floyd McCoy, Department of Geology and Geophysics, University of Hawaii.
The Maryland Science Center is producing a 40-minute large format film about the discovery and scientific interpretation of dinosaurs based on fossil finds from the Gobi Desert. The film will follow the summer 2004 expedition of the American Museum of Natural History (AMNH) and the Mongolian Academy of Science led by paleontologists Dr. Michael Novacek and Dr. Mark Norell. It will present the scientific evidence for how we know what we know about dinosaurs and will examine such questions as what types of dinosaurs roamed the Gobi, what their environment was like, and what they tell us about the evolution of life on Earth. Greg Andorfer will be Executive Producer. The film will be produced by David Clark and co-directed by Clark and Bayley Silleck.
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TEAM MEMBERS:
Gregory AndorferDavid ClarkJames O'LearyBayley SilleckMichael Novacek
This project will produce "Jewels of the Jungle," an hour-long film for public audiences documenting the discovery of new species of endophytes and the isolation of their medicinal compounds. The film presents an exciting story of scientific discovery that takes the viewer around the world from Montana to Madagascar, in search of new species of plants important for medical research. Compounds isolated from endophytes have proven vital in the treatment of many diseases including cancer, AIDS, malaria, and drug-resistant bacterial and fungal infections. "Jewels of the Jungle" aims to enhance viewers' understanding of bio-chemical research and cultivate a better appreciation of scientific research in general.
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
This project will communicate to public audiences the results of NSF grant DEB-9817777, "Earth System History in the Urban Landscape -- Implementing Geosystem Resource Management in Regions of Rapid Urban Growth." Building on prior experience producing NSF-funded video productions, the PI will produce a 10-15 minute video presenting the concept of "geoantiquity," defined as a natural record of earth history that documents environmental change. The video will highlight the steps taken by earth scientists to achieve geoantiquity designation for geologic landforms created by Pleistocene Lake Bonneville in the Salt Lake City, Utah area. The target audience is the general public, but also those actively engaged in land use issues, such as government land management and planning officials, politicians, developers and landowners.
National Geographic Television, in Collaboration with Graphic Films, is producing a 40-minute, large-format, documentary film about the scientific quest to understand some of the most dramatic geological and meteorological events we experience -- volcanoes, earthquakes and violent storms. The goals of the film are to inform audiences about geological and meteorological forces which greatly impact our planet, present the scientific research being performed in an effort to understand and predict these forces, portray scientific role models and to stimulate a greater appreciation and interest in the Earth sciences. Informal education outreach will include: A "Forces of Nature" website that will include educational resources targeted to the general audience as well as to students and teachers. Museum and Family Activity Guides The National Geographic Society will support public programs at science-technology centers by providing access to scientists who work in the areas of science covered in the film. National Geographic's cable program Explorer (carried on MSNBC) will produce a themed show around "Forces of Nature" to coincide with the launch of the film. A companion book In addition, outreach materials for formal education will include: A "Forces of Nature" Teacher's Guide A teacher training seminar to be conducted at the first 20 theaters in the U.S. that lease the film Workshops at the national conferences of the National Science Teachers Association, the National Council for the Social Studies and the National Council for Geographic Education. Instructional information in National Geographic for Kids, the classroom magazine for elementary school students in grades 3-6. The Executive Producer for the film will be Lisa Truitt. George Casey will be the Producer/Director. The Lead Science Advisors are Stephen Schneider, Professor of Environmental Biology and Global Change, Stanford University; James Shymansky, Professor of Science Education, University of Missouri-St. Louis; and James Walker, Professor Emeritus, Space Physics Research Lab, Department of Atmospheric, Oceanic and Space Science, University of Michigan.
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TEAM MEMBERS:
Lisa TruittGeorge CaseyPaul NovrosBarbara Flagg
National Geographic Television is requesting a planning grant to support the development of a 3D large-format film, "Sea Monsters," which will focus on current scientific and paleontological research into ancient ocean life. The film will provide audiences the chance to follow men and women working in diverse disciplines within the Earth Sciences including Paleontology, Oceanography and Marine Biology, and the film will illustrate the interplay between science and technology. Standards-based lesson plans for the classroom and informal activity guides for families will augment the impact of the film. During the planning phase the production team will conduct further research into the scientific themes and stories for the film, identify the scientists who will appear in the film, perform front-end topic testing and evaluation in order to assess the public's interest and current knowledge about the topic, write a full film treatment, develop a detailed budget and assess potential CGI studios.