The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short-format television broadcast and Web project entitled "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of -- and interest in -- new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program,"Public Square." The specific activities to be undertaken in the research phase include: -assembling an expert board of up to six advisors with expertise in science, science journalism and media; -producing three, experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs; -conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity and comprehensibility of style and content; and -identifying additional key potential distribution partners from television media, print, Web and science centers outlets.
In the Fall/Winter of 2002/3, RMC Research Corporation (RMC) conducted a summative evaluation of The Human Body film and outreach materials, including lobby exhibit, Teacher's Resource Guide, and Web site. These were the culminating activities in a series of studies conducted over the past three years related to The Human Body project, including formative evaluations of the film and each of the outreach components. These summative evaluations were designed to determine the overall effect on audiences of the finished products. This report contains sections relating to the major elements of The
DATE:
TEAM MEMBERS:
Alice ApleyMaryland Science CenterRalph AdlerWendy GrahamLaura Winn
National Wildlife productions is developing a large format film, "Predators and Prey," and related educational resources. The film will introduce audiences to cutting-edge scientific research through a topic that already captures their imagination and will use visually exciting scenes to present the science behind predator/prey relations. A preliminary conceptual structure, general approach and potential storyline have already been developed. The planning phase will include the following activities: -Further define the conceptual structure of the film -Conduct preproduction/front-end audience research -Refine the approaches to the film based on feedback from front-end research -Plan educational resources -Conduct a front-end survey of large-format film theaters to evaluate the title, approach and relevance of proposed educational resources. -Draft a film treatment The principals for the project bring a background of filmmaking and science. Christopher Palmer, President and CEO, National Wildlife Productions (NWP), will serve as Executive Producer for the film. Educational resources will be designed by Jim Stofan, Vice President, Education, NWP; and the Chief Science Consultant will be Sterling Miller, Senior Wildlife Biologist, NWP. Treatments and scripts will be written by Mose Richards and evaluation will be conducted by Robert Russell. A committee of scientists and science educators will help guide the project during the planning phase.
Massachusetts General Hospital, representing Partners HealthCare System, Inc., is producing a large format film on the brain that is designed to increase the popular understanding of brain biology and recent advances in neuroscience. Framed within the larger question of the unique abilities of the human mind, the project will take an interdisciplinary look at brain science and raise questions about the nature and biological basis of diverse aspects of human experience including consciousness. By following a rider in the Tour de France, the film will illustrate how the brain functions in both normal and stressful situations. Major sequences will explore vision, memory and emotion. Slightly shorter sequences will delve into imagination and creativity, language, dreams and pain. Brief "interludes" will allow the film to reflect on the brain as it is represented in a range of human capabilities. Finally, the film turns it attention to consciousness, self-awareness and the totality of experiencing life as a human. Outreach components of the project include: A weeklong national symposium for museum educators, teachers, and community organizations from all regions of the country. Follow up regional "Brain Workshops" designed to provide more focused project support. "The Brain: Exploratory Trips Into the Final Frontier" -- An Educator/Student Activity Guide Fun Facts Family Guide to "The Brain" An Educational Lobby Kiosk "Head Trip: A Voyage Through the Young Human Mind" -- An illustrated instructional brochure A Brain Website The film will be directed by Bayley Silleck whose prior large format films include "Cosmic Voyage" and "Lost Worlds: Life in the Balance." The lead scientific advisors are Dr. Dennis Selkow, Professor of Neurology and Neuroscience at Harvard Medical School, and Dr. Anne Young, Julieanne Dorn Professor of Neurology at Harvard Medical School. There also will be a seven-member advisory committee composed of neuroscientists, psychologists and philosophers.
MacGillivray Freeman Films is producing a large format film about the exploration and new scientific research aimed at understanding and responding to changes in coral reef ecosystems. The film will examine the complex behavior and interactions among unique Pacific coral reef animals, illustrate the role of scientific research in addressing the declining health of reefs, and stimulate public interest in pursuing further learning and careers in coral reef and marine science. In five coral reef sites the film will feature science researchers who are each a part of the global effort to understand and protect coral reef ecosystems as they document reef diversity and animal behavior, investigate symptoms of reef degradation, provide information on past environmental change through core sampling, and explore life in extreme ocean environments. Outreach materials will include a Museum Resource Guide, Family Fun Sheet, Activities for Informal Education Groups, Teacher Guide and Poster, Web Site/Virtual Field Trip, and Scientist Speaker Series. Greg MacGillivray will be the PI for the project and also will serve as Co-Producer/Co-Director/Co-Director of Photography. Alec Lorimore is Co-Producer and Howard Hall is Co-Director of Photography/Sequence Director/and Cameraman. Science Advisors include: Gerald Allen, Conservation International; Richard Aronson, Dauphin Island Sea Lab and University of South Alabama; Gisele Muller-Parker, Shannon Point Marine Center and Western Washington University; Joseph Levine, WGBH and Discovery Magazine; and Richard Pyle, University of Hawaii and Bishop Museum.
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
MacGillivray Freeman Films is producing and distributing "Greek Odyssey," a large-format film presenting archaeology as a sophisticated, precise science that utilizes highly advanced technologies to reconstruct the past. The film will examine research in Athens, the Greek islands and beneath the Aegean Sea where archaeologists, geophysicists and conservationists collaborate to solve and record the mysteries of ancient civilizations. Audiences will discover the process and importance of scientific research to our understanding of Greece's past and its extraordinary influence on our world today. Outreach will include a Museum Resource Guide, Family Fun Sheet, Teacher's Guide, Website and a Scientist Speaker Series. Greg MacGillivray will serve as Co-Producer/Director/Director of Photography, Alec Lorimore will be Co-Producer, and Stephen Judson will be the film editor. The Lead Science Advisor is Mark Rose, a member of the Archaeological Institute of America and Managing Editor of Archaeology magazine. Science advisors include: George Bass, Institute of Nautical Archaeology, Texas A & M University; Sandy MacGillivray, Co-Director of Palaikastro excavations on Crete; and Floyd McCoy, Department of Geology and Geophysics, University of Hawaii.
The Maryland Science Center is producing a 40-minute large format film about the discovery and scientific interpretation of dinosaurs based on fossil finds from the Gobi Desert. The film will follow the summer 2004 expedition of the American Museum of Natural History (AMNH) and the Mongolian Academy of Science led by paleontologists Dr. Michael Novacek and Dr. Mark Norell. It will present the scientific evidence for how we know what we know about dinosaurs and will examine such questions as what types of dinosaurs roamed the Gobi, what their environment was like, and what they tell us about the evolution of life on Earth. Greg Andorfer will be Executive Producer. The film will be produced by David Clark and co-directed by Clark and Bayley Silleck.
DATE:
-
TEAM MEMBERS:
Gregory AndorferDavid ClarkJames O'LearyBayley SilleckMichael Novacek
This project will produce "Jewels of the Jungle," an hour-long film for public audiences documenting the discovery of new species of endophytes and the isolation of their medicinal compounds. The film presents an exciting story of scientific discovery that takes the viewer around the world from Montana to Madagascar, in search of new species of plants important for medical research. Compounds isolated from endophytes have proven vital in the treatment of many diseases including cancer, AIDS, malaria, and drug-resistant bacterial and fungal infections. "Jewels of the Jungle" aims to enhance viewers' understanding of bio-chemical research and cultivate a better appreciation of scientific research in general.
The large format film unit at NOVA/WGBH Boston, in association with the Liberty Science Center, is producing a 40-minute large format film about the science of volcanology. Volcano: Lost City of Pompeii will tell the story of a diverse group of scientists working together, each in his or her specific field, to understand better how Vesuvius can reasonably be expected to behave - today and in the years to come. Following the scientific teams, the film will impart a basic understanding of magma flow and plate tectonics, the geological building blocks out of which volcanoes emerge. The film will blend geology with archaeology to tell an ongoing detective story - a present-day scientific investigation that integrates state of the art techniques and technology with ancient evidence derived from buildings, victims' remains, and vivid eyewitness accounts that go back nearly 2,000 years to the eruption of Vesuvius in 79 A.D. The range of scientific disciplines involved in the film includes: geochemistry, geology, geophysics, remote sensing, plate tectonics, seismology, archaeology, and volcanology. The film will be available with both captioning for the hearing impaired and visual description for visually impaired members of the audience. The film will be supported by an extensive educational outreach plan that includes: Pompeii Earth Science Exploration, a program targeting underserved and disadvantaged youth at 100 Boys & Girls Clubs nationwide; Pompeii Museum Toolkit, a blueprint enabling museums to integrate existing exhibitry with use of the film and including models for outreach initiatives built around the film; Pompeii Activity Guide, an activity guide for us with upper elementary and middle school youth in both informal and form science education settings, and; Pompeii Idea Handbook, a booklet for museums that shares successful outreach programs implemented by museums showing the film during the first year. Paula Apsell, Executive Producer of N OVA and Director of the WGBH Science Unit, will be the PI. The Co-Executive Producer will be Susanne Simpson who previously produced such large format films as Storm Chasers and To the Limit. The Key Scientific Advisor will be Richard Fisher of the University of California, Santa Barbara. Others on the advisory committee include Lucia Civetta, Director of Osservatorio Vesuvio; Diane Favro, Assoc. Prof. in the School of Arts and Architecture at UCLA; Grant Heiken, President of the Earth and Environmental Science Division of Los Alamos National Laboratory and President of the International Society of volcanology; Dan Miller, Chief of the U.S. Geological Survey's Disaster Assistance Program; Haraldur Sigurdsson, Professor in the Graduate School of Oceanography at the University of Rhode Island; and Barbara Tewksbury, Professor of Geology at Hamilton College and past president of the National Association of Geoscience Teachers. Emyln Koster, President and CEO of the Liberty Science Center, will act as key education advisor.
Rutgers University is developing a large-format, scientific, documentary film about the evolving scientific investigation of deep-sea hydrothermal vents. Volcanoes of the Abyss (working title) will be produced in conjunction with Volcanic Ocean Films and produced/directed by Stephen Low. It will examine the communities these vents support and their relationship to the surrounding environment. It also will consider the implications vent discoveries have for our understanding of the evolution of life and our search for life elsewhere in the Cosmos. Much of the filming will be done from on board the Alvin deep ocean research vessel. The companion Educational Outreach Program will reach students in middle and secondary schools and at the college level. Print-based and web-based material also will be designed for use by families. The film and the outreach materials together will be the basis of a substantive educational effort to inform the public about the intricacies and significance of the fascinating, but largely unknown, ecosystem.
DATE:
-
TEAM MEMBERS:
Richard LutzAlexander LowStephen LowBarbara Flagg