Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
The purpose of this study is to quantify the use of science fiction films in academic papers as well as to analyse the patterns of use of those films indexed in international databases, using the ISI Web of Science database. Twenty films were selected from recognised sources. Films referenced in the scientific literature were detected and, with quantitative methodologies, we classified their genres, the journals of publication and the disciplines they belong to. Finally, we performed a detailed study of each paper in which selected films were found, to observe and categorise specifically the
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TEAM MEMBERS:
Luciano Guillermo LevinDaniela De Filippo
The purpose of this paper is to address the similarities and differences between science journalism and science communication . The ideas presented here are equally valid for print, television or multimedia platforms. The paper proceeds from the assumption that before investigating how science appears in the media it is important to first examine the self-image of science and how that has evolved over the past 30 years. Text in Portuguese.
This paper analyses the adoption of new information and communication technologies (ICTs) by Spanish journalists specialising in science. Applying an ethnographic research model, this study was based on a wide sample of professionals, aiming to evaluate the extent by which science journalists have adopted the new media and changed the way they use information sources. In addition, interviewees were asked whether in their opinion the Web 2.0 has had an impact on the quality of the news. The integration of formats certainly implies a few issues for today’s newsrooms. Finally, with the purpose of
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Carles Pont-SorribesSergi Cortinas RoviraIlaria Di Bonito
For lay people, mass media are the main source of scientific information; that is why science journalists’ selection and depiction of scientific issues is an important field to study. This paper investigates science journalists’ general issue selection and additionally focuses on science journalists’ depiction of nanoscale science and technology and its related scientific evidence (certainty/uncertainty of research findings). Face-to-face interviews with science journalists (n = 21) from different German media channels were conducted. The results show that the professional role conception
The explosion at the Fukushima Nuclear Plant highlighted serious social concerns about risk communications; the public found it difficult to take preventive actions based on scientific information of radioactive fallout. We investigated public perception of the risks from low dose radiation and the role of information providers through the Internet survey focusing on parents in four Japanese regional groups. Mothers felt more anxious than fathers in Fukushima but not in further groups, and that the furthest group felt the most ambiguous anxiety. Their anxiety derived from distrust of the
Scientific journalism ought to pay attention not only to the “products” of science, but also to the ways in which it operates in any given historical and political context. A critical analysis of the presently dominant rhetoric of innovation and unlimited growth is necessary to shed light on the relationship between science and democracy. Equally profitable would be a thorough investigation of past and present controversies on the role of scientists in decision-making.
Despite the boom in science journalism in developing countries, little is known about the views of reporters in Sub-Saharan Africa on the future of science journalism. This commentary, based on a recent survey of 151 Ghanaian journalists, focuses on the journalists' wishes for the future of science journalism in Ghana and on ways that the power of the Web can be harnessed to help achieve those wishes. Many of the surveyed journalists indicated that the inadequate access to contact information for scientific researchers was a barrier to science reporting. Most journalists (80.8%) indicated that
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Bernard AppiahBarbara GastelJames BurdineLeon Russell
The globalised digital media ecosystem can be characterised as both dynamic and disruptive. Developments in digital technologies relate closely to emerging social practices. In turn these are influencing, and are influenced by, the political economy of professional media and user-generated content, and the introduction of political and institutional governance and policies. Together this wider context provides opportunities and challenges for science communication practitioners and researchers. The globalised digital media ecosystem allows for, but does not guarantee, that a wider range of