Some recent events have brought to the attention of the general public the issue of free access to scientific information. On many occasions basic scientific information has been said to be constantly available to scientists. In truth, a group of scientists (those who live in the developing countries) have long remained on the fringes of the international research community and in part still are, mainly because of the existing difficulties in accessing scientific publications. However, this fact has never been as blatant as it was with the Human Genome Project. Indeed, the project saw an
The purpose of this article is to discuss the media effects approach broadly, to point out limitations the traditional approach imposes on the field, and to discuss a “mix of attributes” approach with a focus on the study of “new” technologies for the dissemination of news. It is argued that the mix of attributes approach would better serve to advance both theory and empirical research, not only in the area of new media technologies, but also for more traditional media effects research.
Produced by Thirteen/WNET New York and Nelvana International, the Award-winning series CYBERCHASE is the only mathematics series for children on American television. Designed for kids ages 8 to 12 and packed with mystery, humor, and action, each episode delivers positive messages about math by teaching concepts in a fun way that kids can understand. The goal of this formative evaluation for Season 3 evaluation was two-fold: 1) to observe and assess the performance of third-graders on tasks related to two math topics in development for Season 3 (Angle & Distance and Logic & Reasoning) and 2) to
This formative evaluation gathered feedback from parents and their fourth grade children in response to two activities included in the Cyberchase at Home outreach materials. The user-based feedback assisted with the design of new outreach materials. The general goals for the research were to explore reactions to the activity card format; assess appeal and difficulties in implementation of two activities; estimate comprehension of activity content; and evaluate parental interest in further activities and workshops. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS
The goal of this evaluation was to assess issues of user friendliness, appeal and comprehension related to the Cyberchase website’s homepage, web adventures, weekly polls and games. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase’s mission is to improve kids' problem-solving and math skills, and inspire them with confidence and enthusiasm toward math. The TV series airs daily on PBS
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Barbara FlaggSandra SheppardCarey BolsterMichael TempletonThirteen/WNET
This formative evaluation gathered feedback from after-school group leaders and their 3rd-5th grade youth in response to two activities included in the Cyberchase Workshops-In-A-Box. The user-based feedback will assist with the design of new after-school materials. The general goals for the research were:To explore reactions to the workshop guide generally To assess appeal of the two activities To pinpoint difficulties in the implementation of the two activities To estimate comprehension of the activity content.To evaluate leader interest in further activities.Cyberchase is the Emmy Award
This formative evaluation gathered feedback from teachers and their fourth grade children in response to two activities included in the Cyberchase Teachers' Guide. The user-based feedback will assist with the design of new school-based materials. The general goals for the research were to explore reactions to the guide; assess appeal and difficulties in implementation of two activities; estimate comprehension of activity content; and evaluate teacher interest in further activities. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new
Twin Cities Public Television is producing the second and third seasons of Dragonfly TV, the science television series targeted at children ages 9 - 12. The series presents children showing their own scientific investigations and sharing the excitement that comes from making their own discoveries. Adult scientists are interspersed among the several groups of children who present research. They present their own research, their discoveries and their love of science. These adult reports are laced with home movies and snapshots of the adults when they were kids, linking childhood experiences to successful careers in science. Outreach for Dragonfly TV consists of a Dragonfly insert in the magazine Explorations, an interactive website where children can share their science investigations and programs at selected Boys and Girls Clubs of America and 4H Clubs. Teacher's Guides will be developed by Miami University of Ohio and distributed through the journals of the National Science Teachers Association.
The World Media Foundation is producing and distributing "Emerging Science of Environmental Change." This radio-based project presents new and cutting edge research to the public through National Public Radio broadcasts, Internet radio broadcasts, multi-media web presentations, Internet-based discussion, formal school curricula and public lectures. The goal of the project is to provide the public with a longitudinal view of how those engaged in cutting-edge science formulate theories, structure their inquiries and monitor the ongoing processes, pitfalls, unexpected results and successes of their research. The production team will closely follow the work and processes of one or more research teams over major portions of the 36-month project in order to provide an in-depth understanding of the research process. The project will deliver nine one-hour radio specials and nine additional hours of shorter program segments that will be included in the NPR "Living on Earth" series. The online component of the project will present expanded versions of the audio through its daily web radio service, as well as multi-media web pages with references and discussions linked to the core subjects of the specials. School outreach will be directed primarily at largely urban, under-served middle and high schools. It will use the audio and multi-media web presentations of current research as frames of reference for student instruction in environmental science.
WGBH is producing a three-hour television series about the scientific quest for a unified set of laws governing the universe. The programs, to be broadcast as part of the on-going NOVA series, will place special emphasis on the new development in physics known as string theory. Inspired by Columbia University physicist Brian Greene's best-selling book of the same name, "The Elegant Universe" will explore the ways in which our understanding of matter and forces, space and time have shifted over the years, most recently with the emergence of string theory in the 1980s and its resurgence in the last five years. Greene will play a prominent role in the series, both on camera and as a consultant helping the producers shape the programs. The series, planned for broadcast in the fall of 2002, will communicate critical scientific concepts through filmed experiments, carefully crafted explanations, and the latest in computer animation. Interviews with scientists and historians, re-creations of key breakthroughs in the history of science, and sequences featuring physicists working on today's most pressing problems will allow viewers to share in the excitement of scientific discovery. Outreach material will be developed for the public and for teachers. NOVA Online will produce a rich companion Web site to allow viewers whose interest is piqued by the series to enhance their learning in a number of ways, including interactive animations of famous experiments and essays that go deeper into subjects than the programs could.
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Margaret DrainPaula ApsellBarbara Flagg
WGBH is conducting preliminary work on an untested and novel idea for a new multimedia project, EGames. The target audience for the project is children ages 9-12. The project envisions a 13-part television series which combines the appeal of a game show with the drama of real-world challenges to engender enthusiasm and promote understanding of engineering in kids nationwide. The television programs will be complemented with materials and training for engineers to mount EGames events in public venues and run workshops in schools, afterschool programs and libraries, and an extensive companion website. During the research phase, WGBH will convene a Content Advisory Board which would include professional engineers, curriculum developers, classroom teachers, professors of engineering and informal educators, and a Funding Advisory Board. They will also write the series curriculum, design the game, develop outreach, Web, and evaluation plans, and develop and test a sample engineering challenge with a group of contestants to work out logistic and production questions. This will inform the next stage of project development. Note: This project led to the series "FETCH! With Ruff Ruffman."
Twin Cities Public Television, in association with Red Hill Studios, is producing and disseminating an Exploring Time television special and associated outreach material. The project will augment and leverage the Exploring Time traveling exhibit now being developed by the Science Museum of Minnesota (NSF grant #99-01919). The goal of both the exhibit and the television special is to increase the public's understanding of our world by revealing the unseen world of natural change -- the multitude of changes that are occurring in the present but at rates too slow or too fast to be seen. The television special will provide visual explorations of changes that take place over a vast range of timescales -- from billionths of seconds to billions of years. The television series and exhibit will be supplemented by a range of materials. Both low- and high-bandwidth, web-based material will be available and a teacher's guide will be developed for middle school classrooms. A "Time Explorers Toolkit" will be available to both formal and informal learners. This CD-ROM includes detailed, step-by-step instructions on how to create time-lapse movies. The project also will coordinate outreach with the Community Technology Centers Network, the organization that supports technology centers that serve individuals from underrepresented and low-income groups.