The National Action Council for Minorities in Engineering (NACME) is implementing a new, 41-month phase and augmentation of a national public service advertising campaign that was launched in 1995. The Math is Power campaign was developed by NACME in partnership with The Advertising Council toward the goal of creating an increase in the number of students who graduate from high school with prerequisite courses to enroll in any rigorous, math- or science-based undergraduate program. The current project is designed to reach all students but is especially targeted to groups currently underrepresented in math and science and will be anchored by highly directed television, radio, print, and outdoor advertising. The new phase will introduce a Math is Power interactive web site. The website will allow NACME to add direct services to the information packets that are sent to students and parents who respond to the public service advertising. It will include: content relevant, age appropriate math challenges, games, problems, and contests; a national registry of math opportunities where students, parents, and teachers can find mathematics resources; an on-line special events chat room; and a best practices bulletin board. NACME will coordinate their outreach efforts with services such as the Community Technology Center Network (CTCnet) in order to facilitate web access for youth and parents in disadvantaged neighborhoods. They also will work directly with 25 cities with the greatest numbers of citizens who fall in the target population. Math and Science education services in these cities will be able to localize much of the material through such means as placing a local tag on the television ads. In addition, the NACME production and distribution capabilities will be substantially expanded to meet the tremendous demand for Math Is Power materials.
WGBH is producing Seasons II and III of ZOOM, a television series featuring kids that gives viewers in the 8- to 11-year-old range a chance to explore, experiment, and share their creativity with the world. Each season would consist of 40, daily, half-hour shows -- each including a number of science and/or mathematics segments. A unique aspect of ZOOM is that every idea and activity on the show comes from a child who writes or e-mails the show and who is credited on-air for his or her contribution. Production staff and a working group of advisors with expertise in science and math education take these raw ideas and develop them into program segments and outreach projects designed to encourage "habits of mind" -- a set of problem-solving skills and dispositions toward science and math that has been developed in concert with the advisors. Three over-arching science and math-based themes also guide the way science and math are presented over the course of a season. Outreach for Seasons II and III will build on the solid base of outreach developed for Season I, and will consist of: ZOOMerang: Every child who communicates with ZOOM will get something back such as a compilation of science and math activities, jokes, poems, recipes and a series update. ClubZOOM: A set of standards-based science and math activities will be developed along with guidance for how to create after-school clubs. This effort will be pilot tested at 20 sites. ZOOMzones: These are areas in science-technology centers and museums that are devoted to ZOOM and include opportunities for youth and families to interact with science and math content featured on ZOOM. Ten pilot ZOOMzone sites were developed for Season I (from 80 applications). The number of ZOOMzones will be increased and continuing support will be offered to existing sites during Seasons II and III. ZOOMdays: During Season III, WGBH will develop ZOOMdays at shopping malls to reach youth who may not have access to ZOOMzones or ClubZOOM. ZOOMweb site: This web site provides an outreach extension to the TV series by collecting and sharing submissions; illustrating and producing science and math activities; creating a ZOOM community; providing research links to other sites; and aiding adults who are interested in furthering ZOOM's science and math activities in their homes, classrooms, museums and after-school programs.
WGBH Educational Foundation is producing Season I of Zoom, a daily half-hour television series for children aged 8 to 11. Zoom, which is based on the highly successful 1970's series of the same name, features a cast of seven children who engage in activities and examine ideas submitted by youth who watch the show. The new Zoom will have an enhanced educational concentration, an emphasis on science and math activities and projects, and a comprehensive outreach campaign. A major focus of the series will be to develop "Habits of Mind" which promote the capacity to think about the same ideas and evidence in multiple ways; collect, organize, and recognize patterns in data; identify questions that can be answered through scientific investigations; and develop skills of estimation, judgment, and data literacy. Season I will have three over-arching science and math-based themes: Structures, Things That Go, and Living Things. Each program will include two or three science and math segments, as well as encouragement to try these activities at home. From time to time, the cast will provide a "challenge" for viewers by asking them to conduct an activity as home and send in their results for presentation on a later show. Field-produced segments will feature children engaged in science or math projects that they have found particularly fascinating and have done on their own. The series also will revisit projects or "challenges" over the course of a season to demonstrate that science is an on-going, evolving endeavor and that new information may change old assumptions. Zoom outreach activities will include a Zoom science guide for educators, a World Wide Web Site, museum Zoom rooms, community partnerships with three national organizations that work with underserved children. In addition, every viewer who writes, calls an 800 number, or sends an e-mail will receive a free four-page newsletter with directions needed to complete activities from the series and to tackle challenge s that the cast issues to the audience. Kate Taylor will be Executive Producer for the project. She has been co-executive producer for Where in the World is Carmen Sandiego? and for Degrassi Junior High. The Science and Math Director will be Candace Julyan, Senior Project Director at TERC. The Director of Outreach will be Beth Kirsch who oversees the development and implementation of national outreach campaigns for WGBH. The staff will work closely with a group of consultants and advisors with expertise in such areas as science and mathematics, informal science, outreach, and evaluation.
David Grubin Production, Inc., in conjunction with Thirteen/WNET, is producing a multimedia project entitled, The Secret Life of the Brain. The project will examine new understandings into the processes of the human brain that have developed over the last decade. Through an exploration of the brain's normal development from conception through old age, the project conveys the most recent knowledge available. The series will enable audiences to appreciate the current revolution in neuroscience, understand how new technologies have enabled scientists to unearth a wealth of information, and learn how neuroscience research impacts the health and future well-being of the average person. The five one-hour programs in the series will explore the brain from conception through age two, childhood from age two through puberty, adolescence, adulthood, and normal aging process in older age. Educational outreach materials for use in informal and formal setting will include two separate sets of printed materials, one for adolescents and one for adults. A Secret Life of the Brain Web Site will include Brain Games, the Brain Quiz, and the Live Brain that present learning opportunities for adults and teens. The project Principal Investigator will be David Grubin who will serve as Executive Producer. Grubin previously was the producer of Healing and the Mind with Bill Moyers and the critically acclaimed biographies of Lyndon Johnson, Franklin Roosevelt, and Theodore Roosevelt. June Kinoshita, an internationally recognized science reporter and editor, will serve as the Series Science Editor. Lead advisors for each program will be Bruce McEwen, President-elect of the Society for Neuroscience and Professor at Rockefeller University (Program 1); Steve Petersen, Director, Division of Neuropsychology, Dept. of Neurology and Neurological Surgery at the Washington University School of Medicine (Program 2); Steven Hyman, Director of the National Institute of Mental Health (Programs 3 & 4); and Carl Cotman, Director for the Institute for Brain Aging and Dementia at the University of California, Irvine (Program 5). Robert Miller of WNET will be responsible for the educational materials to accompany The Secret Life of the Brain.
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TEAM MEMBERS:
David GrubinTamara RobinsonWilliam Grant
WGBH is producing a three-hour television series about the scientific quest for a unified set of laws governing the universe. The programs, to be broadcast as part of the on-going NOVA series, will place special emphasis on the new development in physics known as string theory. Inspired by Columbia University physicist Brian Greene's best-selling book of the same name, "The Elegant Universe" will explore the ways in which our understanding of matter and forces, space and time have shifted over the years, most recently with the emergence of string theory in the 1980s and its resurgence in the last five years. Greene will play a prominent role in the series, both on camera and as a consultant helping the producers shape the programs. The series, planned for broadcast in the fall of 2002, will communicate critical scientific concepts through filmed experiments, carefully crafted explanations, and the latest in computer animation. Interviews with scientists and historians, re-creations of key breakthroughs in the history of science, and sequences featuring physicists working on today's most pressing problems will allow viewers to share in the excitement of scientific discovery. Outreach material will be developed for the public and for teachers. NOVA Online will produce a rich companion Web site to allow viewers whose interest is piqued by the series to enhance their learning in a number of ways, including interactive animations of famous experiments and essays that go deeper into subjects than the programs could.
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TEAM MEMBERS:
Margaret DrainPaula ApsellBarbara Flagg
Educational Broadcasting Corporation (WNET, NY) is developing a multi-media environmental education project for youth aged 8 to 12. Wild World focuses on American children's everyday urban and suburban surroundings - city streets, parks, backyards, vacant lots, the woods, and similar environments easily and often accessible to the audience. The project will educate young people about environmental and natural science topics and issues in an entertaining, engaging way, and will encourage them to become more aware of their immediate environment. Important goals are to showcase people who are passionate about their work with, and in, natural surroundings, and to show that our world is intriguing and well worth investigating. The science content will reflect the recommendations of the National Science Education Standards and Benchmarks for Science Literacy. Major components of the project include: * A thirteen part series of half-hour television programs entitled Wild TV -- this exciting and occasionally irreverent series is designed to attract viewers indifferent to traditional nature documentary program. The format is also intended to appeal to young people with little pre-disposition to science or nature. * Wild Comix -- a comic book-styled educational print piece for young people that includes activities that kids can try at home, puzzles, and other thought-provoking exercises. * Wild Web -- a World Wide Web site featuring an interactive version of the comic book, activities and puzzles, a chat room, a bulletin board, and links to environmental groups. * A Home and Extracurricular Settings: Activity Guide - intended for parents and informal educators, the guide will include: enriching nature appreciation for the entire family; improving the learning relationship between children and their parents; and activities/directions for parents that are not prohibitive with regard to area, income, and adults' educational background. * Classroom materia ls - a 12-page guide designed as an introductory resource for classroom teachers who want to incorporate environmental science activities into their teaching.
WGBH will develop, produce, and distribute Wonders of the Modern World, a project that examines the science and technology behind the building of five international landmarks -- the Golden Gate Bridge, the Aswan Dam, the Petronas Towers in Kuala Lumpur, the Toronto Skydome, and the English Channel Tunnel connecting Great Britain and France. Wonders of the Modern World is an integrated, synergistic project that combines a nationally-broadcast, prime time television series with print, interactive components, and on-line products for home and school. The goals of the project are to educate the public about concepts in physical science, technology, and engineering and to engage youth and adults in a diverse range of science and technology activities using various media ranging from on-line telecommunications to print. The specific components of the project include: o A prime time PBS television series consisting of five one-hour programs that will be hosted by David Macaulay, author of numerous popular books on technology such as How Things Work, Cathedral, Castle, and Pyramid, o A World Wide Web site where users can conduct interactive science and technology activities, o Print guides to help with on-line activities, o Family-oriented video vignettes with experiments in structural design, o Activity kits that include the materials needed for conducting family-based science experiments, o Curriculum-based school videos, o Student/teacher guides that will help interpret the series for classroom use, and o A CD-ROM. WGBH has formed alliances with four national organizations that will undertake a major effort to engage members of underserved and low-income communities in the series and the ancillary activities. These organizations are The Boys and Girls Clubs of America, The Community Technology Centers Network, The Public Library Association, and The American Architectural Foundation. The PI and Project Director will be Paula Apsell, Executive Producer for NOV A and Head of the WGBH Science Unit. Larry Klein, Head of Production Group, Inc., will be the Series Executive Producer and Co-PI. Beth Kirsch of WGBH will serve as Director of Educational Print and Outreach, and Mark Olshaker will be series editor and scriptwriter. Ted Sicker, Executive Producer for Interactive Projects/New Media at WGBH Educational Foundation will direct the development and deployment of the on-line components of the project. Barbara Flagg will conduct formative evaluation and Irene Goodman will conduct summative evaluation.
KCTS, the public broadcasting station in Seattle, WA, is producing and distributing15 new half-hour episodes for the children's television series, Bill Nye the Science Guy. Topics being considered for these programs include: Caves Jungles Animal Behavior Entropy Home Demo Lakes and Ponds Felines Convection Smell and Taste Life Cycles Minerals Adhesives Atoms and Molecules Organs Comets, Asteroids, and Meteors The project also will include outreach to viewers, teachers, and parents by providing the following materials: A teachers kit to be distributed to 150,000 fourth-grade teachers nationwide Fifty thousand free copies of a printed parents' guide and 15-minuted video distributed through an off-air off and community partner groups Meet a Way Cool Scientist national print contest in which children will be invited to write and illustrate a profile of a scientist in their community Nye Labs Online, a Web site with series information, science topics, hands-on experiments, and an e-mail connection to Bill Nye and the production team Conference Presentations and workshops about the project's approach to science education for PBS stations, teacher groups, and the three partnering organizations, Girls Incorporated, the National Urban League, and the National Conference of La Raza Rockman Et Al will conduct a summative evaluation to extend the understanding of the show's impact on children's attitudes toward and understanding of science. It also will examine the size and composition of the in-school audience, and will assess the use and value of the outreach materials.
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TEAM MEMBERS:
Elizabeth BrockJames McKennaErren GottliebWilliam Nye
SoundVision Productions is producing new programs for "The DNA Files." This highly regarded and very successful radio series is designed to further public understanding of genetic science as well as the ethical, legal and social issues emanating from genetics and biotechnology. These five, new, one-hour programs and feature segments will be on topics that have emerged in recent years as significant developments in the realm of genetic research such as pollution prevention and reduction and the patenting of gene sequences and related genetic information. Specific topics tentatively planned for the new programs include: "The Ecology of Genetic Engineering," "The Genetics of Memory and Aging," "The Genetics of X and the Genetics of WHY," and "Genetic Diseases of the Brain." The programs and features will also introduce those products and processes that, while currently viewed as only future fantasies of the biotech industry, are likely to become real in one or another within the lifetimes of the current generation of public radio listeners. The major outreach component of the project will be via a World Wide Web site. This is a particularly appropriate medium for outreach for this project since demographic studies indicate that most members of the public radio audience have computers and are able to access the web. SoundVision will upgrade the present "The DNA Files" web site to become a more active and integrated part of the project. Every program will have a dedicated section on the web site that will provide expended information and resources beyond those included in the broadcast. The web will provide a forum for public interaction with the issues by engaging the scientists, related experts, policy makers and the public. The project also will make cassette tapes and transcripts of the programs available on request. The PI is Bari Scott, who is the Executive Producer for the series; Jude Thilman will serve as Project Director. The programs are hosted by NBC Dateline reporter John Hockenberry and distributed by National Public Radio. Project advisors in the field of genetics include Elbert Branscomb, Luca Cavalli-Sforza, Troy Duster, Charles Epstein, Ted Friedman, Henry Greely, Leroy Hood, Ruth Hubbard, Sheila Jasanoff, Arthur Kaplan, Daniel Kevles, Mary Clair King, Phillip Kitcher, Julie Korenberg, Michael Malinowski, Desmond Mascarenhas, Pilar Ossario, Gerald Rubin, Lee Silver, and Sylvia Spengler.
The Educational Broadcasting Corporation (WNET) is producing 13 half-hour animated television programs to engage youth aged 8-11 in the fun and challenge of mathematics. Cyberchase will encourage viewers to develop and sustain positive attitudes toward mathematics, help increase their mathematics knowledge and skills, and actively involve them in mathematical reasoning and problem solving. The premise of the series is that a dastardly fiend is on a mission to take over cyberspace. Three youngsters are summoned into the cyberworld to stop him. Their only weapon: BRAIN POWER! Repeatedly, the young heroes find themselves in danger and must use math and logic to escape. In addition to the television series, Cyberchase materials and outreach will continue to involve children in mathematics. Outreach components include: A web component that provides mathematical activities and content 100,000 free copies of a Cyberchase magazine An insert in the 4th grade edition of Weekly Reader - reaching 30,000 teachers and 800,000 children. Teachers guide to facilitate classroom use of the series The incorporation of Cyberchase activities into the afterschool and weekend programs of Boys & Girls Clubs, the Urban League, and the AAAS Black Church Project The PI and Co-Executive Producer for the project is Sandra Sheppard, WNET's Director of Educational Video. The Co-Content Directors are Cary Bolster, Director of PBS Mathline's K-12 projects, and Michael Templeton, former Content Director of "The Magic School Bus." The Co-Executive Producer will be Kristin Martin, formerly Executive Producer for "The Magic School Bus." Advisors to the project include Glenda Lappan, Frances Curcio, Joel Schneider, Solomon Garfunkel, Laura Jeffers, Jimmie Rios, Susan Markowitz, Virginia Thompson, Simon Graty, Cyrilla Hergenham, Kay Gilliland, and Deborah Anne Robertson.
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TEAM MEMBERS:
Sandra SheppardMichael TempletonBarbara Flagg
National Public Radio (NPR) has been awarded a grant of $807,335 in declining amounts over a four year period for production of Science Friday, the weekly two-hour call-in radio show that deals with science topics. Over the four year period, NPR will make an increasingly larger commitment to the total budget of $1,763,768 until they assume total budgetary responsibility for the project in FY 2001. The series' goal is to make science easily accessible to the public and to help them realize the relevance of science and technology to everyday life. The format of the programs enables the public to engage in conversations with scientists and science educators to discuss contemporary science topics. Science issues anticipated to be included in future programs include: science and mathematics education, science literacy, science risk assessment and public policy, and the future of technology. In addition to the broadcast series, NPR will develop a web site for Science Friday which will distribute the radio series on demand via the Internet, bring Science Friday to cities and rural areas where the series is not broadcast, create live Internet chat groups where listeners can meet to discuss the program, provide sound bytes and audio files of guests, and create a "Science Day Book" which will be a calendar of events loaded with science opportunities for people in their own home towns. Science Friday also has established a joint project with Kidsnet, an established computerized clearinghouse for education through the media. Ira Flatow will continue as the series host and producer. Barbara Flagg of Multimedia Research has been engaged to assess the audience impact of the project.
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TEAM MEMBERS:
Kevin KloseWilliam BuzenbergBarbara Flagg
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.