During the course of our ongoing collaboration with KQED, my fellow academic researchers and I have learned that science media professionals are especially interested in improving strategies for headline design, with the goal of increasing audience engagement. Their intuitions about the importance of headlines are supported by research findings. At least when browsing on social media platforms, media consumers often make decisions about whether to engage with stories based only off of the headline. Moreover, headlines influence the way people interpret the story and the impressions they form
Science communication research is dominated by Western countries. While their research provides insight into best practices, their findings cannot be generalized to developing countries. This study examined the science communication challenges encountered by scientists and science communicators from Manila, Philippines through an online survey and semi-structured, investigative interviews. Their answers revealed issues which have been echoed in other international studies. However, challenges of accessibility and local attitudes to science were magnified within the Philippine context. These
One part personal reflection, one part literature synthesis. This essay reflects on official statistics, common misunderstandings, and the COVID-19 numbers we're all becoming increasingly familiar with. The author calls on news audiences and journalists alike to become more knowledgeable about what official statistics can and can't do -- and to question the epistemic priority that so many people reflexively give to numbers by paying attention to what is not included.
COVID-19 has put science in a tricky spot. The good news, as National Academy of Sciences President Marcia McNutt explains, is that scientific expertise is back in high demand: “When the chips are down and everything is on the line and you can be the next person in the hospital bed, it’s the experts that you want to listen to.” But there’s a serious potential downside for science in having the public’s ear: today’s high-profile expert assertions can be disproven by tomorrow’s events. For example, if public health interventions such as social distancing are effective, COVID-19-related deaths in
DATE:
TEAM MEMBERS:
Dietram ScheufeleNicole KrauseIsabelle FreilingDominique Brossard
Communication is an essential component to scientific inquiry, and specifically the primary literature is highly valued by scientists. Yet, the role of primary literature within scientific inquiry is generally absent from the science classroom. In this study we examined how middle and high school student perceptions of scientific inquiry changed after they engaged in a peer-review and publication process of their research papers. We interviewed twelve students who published their papers in the [Journal], a science journal dedicated to publishing the research of middle and high school students
DATE:
TEAM MEMBERS:
Sarah FankhauserGwendolynne ReidGwendolyn MirzoyanClara MeadersOlivia Ho-Shing
The New York Hall of Science (NYSCI) will develop, test, market, and disseminate an interactive graphic novel iBook that will use the interests of young people (ages 10–14) in animals and comics to engage them in learning about health and clinical research. Provisionally called “Transmission: Astonishing Tales of Human-Animal Diseases,” the project represents a new approach to engaging young people in biomedical science learning.
Graphic novels are one of the fastest growing categories in publishing and bookselling, and today, they are significantly more sophisticated than the comics that came before them. They are also enormously popular among young people. The proposed graphic novel iBook will focus on the diseases that humans and animals share and pass between them (sometimes to devastating consequences), from Ebola, bird flu, and West Nile disease to influenza, measles, and pneumonia. Moreover, like many other contemporary graphic novels, it will address a pressing issue of the day—amely, the growth of zoonotic and anthropozoonotic diseases.
The iBook will be developed in a digital, interactive format (a growing trend within the genre) and, like many graphic novel titles, will take a mystery and forensic crime approach to exploring its content. Ultimately, Transmission will become a national model for conveying biomedical understanding through the use of up-to-the-minute interactive iBook technologies and an engaging graphic novel format.
The lack of diversity in the clinician-scientist workforce is a “very serious concern to the NIH” and to health care professions. Current efforts to broaden participation in STEM fields typically target high school and college-age students. Yet, history and national trends suggest that these efforts alone will not result in rapid or significant change because racial and ethnic disparities are already evident by this time. Children are forming career preferences as early as elementary school, a time when they have little exposure to science and STEM career options. The overall vision of this team is to meet the nation’s workforce goal of developing a diverse, clinician-scientist workforce while meeting the nation’s STEM goals. As a step toward this vision, the goal of This Is How We “Role” is to inspire elementary school students towards careers as clinician-scientists by increasing the number of K-4 students with authentic STEM experiences.
This goal will be attained through two specific aims. The focus of Aim 1 is to distribute and evaluate a K-4 afterschool program across the diverse geographic regions of the US, to support the development of a robust and diverse clinician-scientist workforce. Aim 2 is focused on developing the community resources (afterschool program curriculum, informational books and online certificate program) for promoting health science literacy and encouraging careers in biomedical and clinical research for K-4 students from underserved and underrepresented communities. Combined, these aims will enhance opportunities for young children from underserved communities to have authentic STEM experiences by providing culturally responsive, afterschool educational programs which will be delivered by university student and clinician-scientist role models who are diverse in gender, race, and ethnicity.
Books and an online certificate program about health issues impacting people and their animals (i.e. diabetes, tooth decay) will be developed and distributed to children unable to attend afterschool programs. Further, by engaging veterinary programs and students from across the US, along with practicing veterinarians, this program will examine whether the approaches and curriculum developed are effective across the diverse communities and geographic regions that span the country. Elementary school teachers will serve as consultants to ensure that educational materials are consistent with Next Generation Science Standards, and will assist in training university students and clinician-scientists to better communicate the societal impact of their work to the public.
The program will continue to use the successful model of engaging elementary school students in STEM activities by using examples of health conditions that impact both people and their animals. Ultimately, this project will educate, improve the health of, and attract a diverse pool of elementary school students, particularly those from underserved communities, to careers as clinician-scientists.