Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through