In the field of scientific communication in Europe, science centres have gained increasing importance over the last ten years. Italy, beyond the City of Science in Naples, is also planning the set up of more science centres throughout the country. Their hands-on style makes them something between a museum and a fun fair and, beyond the issue of merit, no doubt the success of many science centres also depends on the fun offered. It is important then to be able to assess to what extent people can actually make use of the proposed themes. This report tries to point out the dialogue opportunities
The Educational Broadcasting Corporation (WNET, New York) is producing 14 half-hour episodes of "Cyberchase," with accompanying outreach, to extend the new animated television series into a second season. " Cyberchase," which began airing on PBS in January, 2002, engages children ages eight to eleven years old in the fun and challenge of mathematics. Its goal is to demonstrate the usefulness of mathematics and empower children to become mathematical problem-solvers by fostering a positive attitude toward mathematics, reinforcing basic mathematics concepts, modeling reasoning skills and motivating children to approach mathematics with confidence. The funds will also support the design and implementation of an outreach program, including materials for parents; a workshop activity kit for schools, libraries and museums; and ten pilot after-school programs. Specifically, outreach components include: A web component that provides mathematical activities and content for the target audience and their parents; A 12-page Cyberchase Magazine (50,000 copies); A 20-page Teacher's Guide (15,000 copies); Collector Cards (50,000 sets of six cards each); and a Poster Peer review, extensive evaluation and a national advisory board will inform all components.
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TEAM MEMBERS:
Sandra SheppardCarey BolsterMichael TempletonBarbara Flagg
Public Radio International (PRI) is developing and producing a three-year technology initiative in the internationally distributed news and information radio series, "The World." The series is co-produced by PRI, the BBC World Service, and WGBH/Boston. PRI will establish a Technology Desk and assign a reporter full-time to covering technology. In addition, "The World" will benefit from the full resources of the BBC Science Unit. Technology reports will be produced in several radio formats including: At least 26 direct news reports annually (approximately four minutes each); Technology updates in daily newscasts (approximately 52 minutes per year); A weekly Lab Report highlighting emerging technologies (approximately three minutes each); Three monthly in-depth features (Approximately five minutes each); Two major annual in-depth series of five installments each (approximately six minutes each). This emphasis on the latest technology developments will provide listeners with up-to-date information about important developments in such areas as nanotechnology and micro-electrical machines, quantum cryptography and genetic manipulation of agricultural products. In depth reports would cover topics such as the Human Genome Project and the influence of technology on archaeology. PRI will work with the Exploratorium in San Francisco to design and produce outreach components for the project. A web resource will be developed to extend and deepen technology covered in broadcasts over the radio. It will include further information about topics, directions for conducting experiments, transcripts of technology reports and bibliographies of additional resources. PRI and the Exploratorium also will implement a three-year pilot project to involve children from economically disadvantaged neighborhoods in the creation of online broadcasts (webcasts) on technology-related themes. This element of the project will determine whether programming derived from a news program and produced by children for children is an effective production model and whether the model is appropriate for replication.
Sea Studios Foundation is developing a five-hour television-based project that will examine "Earth System Science," which will be produced in association with the National Geographic Society (NGS). Geologists, biologists, oceanographers, climatologists, social scientists and others are joining forces to understand the planet's rapidly changing environment. The series will follow the on-going research of these scientists as they investigate the links between Earth's geosphere, biosphere, hydrosphere and atmosphere. These programs are planned as the first season of an annual series on the topic. Educational outreach will include a hands-on traveling exhibit to be developed and tested by the Maryland Science Center; an Educator's Guide for print and electronic distribution to informal science centers and community organizations; a "resource toolkit" to augment the Educator's Guide and an Internet site hosted by NGS that provides links to existing and new environmental resources. The series content also will be integrated into several NGS venues including: National Geographic Today, the daily news program on the National Geographic Channel; National Geographic Magazine, which will create a "global report card" as an annual feature; and National Geographic for Kids magazine, which is distributed to children in grades three through six. The project advisory board includes: Richard Barber, Professor of Biological Oceanography, Duke University Robert Costanza, Professor of Zoology, University of Maryland Gretchen Daily, Interdisciplinary Research Scientist, Stanford University Robert Dunbar, Specialist in Global Environmental Change, Stanford University Habiba Gitay, Senior Lecturer, National Centre for Development Studies, Asia Pacific School of Economics and Management, Canberra, Australia Michael Glantz, Senior Scientist, the Environmental and Societal Impacts Group, National Center for Atmospheric Research John Katzenberger, Executive Director of Aspen Global change Institute Jane Lubchenco, Professor of Marine Biology, Oregon State University J. R. McNeill, Professor of History, Georgetown University Harold Mooney, Professor of Environmental Biology, Stanford University Steven Schneider, Professor of Environmental Biology and Global Change, Stanford University Brian Walker, Coordinator of the Commonwealth Scientific and Industrial Research Organization's Biodiversity Sector, Adelaide, South Australia
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TEAM MEMBERS:
Mark ShelleyTierney ThysDavid Ellisco
Building on an institution-wide strategic initiative to interpret the process of science for informal learners of all ages, the Museum of Science will work over four years to develop, evaluate and implement a project to communicate the processes of science through weather forecasting. The project is based on the idea that processes involved in short-term weather forecasting are basic to the process of science. MOS proposes to create a 1,800 square foot exhibit, programs for students and teachers, an interactive website, and one-minute television spots aimed at helping people understand weather forecasting. The project is grounded in MOS strategic commitment to engaging people in the activity of science and the use of new technologies. The major component of the project is an exhibition of weather in which visitors will learn how to forecast the weather over the next few hours using different levels of technology, including naked eye observations, data from weather maps, and real-time images from space satellites and ground radar stations. Ancillary programs include educational materials for over 100 WeatherNet schools in New England, an interactive website that will reach several hundred thousand users, and television spots on the process of weather forecasting to be aired on WBZ-TV Channel 4. Over the course of its life the project will engage several million children and adults in the process of science.
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TEAM MEMBERS:
Cary SneiderMishelle MichaelsDaniel Barstow
Screenscope, Inc., is producing three programs in the PBS series, "Journey to Planet Earth." The series has the goal of helping the general public understand and cope with the difficulties of developing a global agenda that addresses the environmental concerns of the next millennium. The series will examine the earth using the latest satellite imagery as well as from providing a more closeup view through the eyes of people who inhabit the many different regions of the world. It will use intimate personal portraits to show how people's every day lives are affected by both local and global environmental pressures. The series will link the sciences with economics, politics, geography, and history. Each episode will feature four to five related stories and case studies selected from different geographic regions and about people from different ethnic and cultural backgrounds. The television series will be supported by an informal, community-based outreach program in science museums and neighborhood centers, activity kits and teaching guides, interactive workshops on the World Wide Web, and strategic partnerships with environmental organizations to raise public awareness of the series and the outreach activities. The Co-PIs and producers of the television series are Marilyn and Hal Weiner. They will work closely with a group of advisors including: Chet Cooper, Battelle/Pacific Northwest National Laboratory; Edward Frieman, Director Emeritus of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, United Nations Development Programme; Tom Lovejoy, Counselor to the Secretary for Biodiversity and Environmental Affairs, Smithsonian Institution; Per Pinstrup-Andersen, International Food Policy Research Institute; and Maurice Strong, Chairman of the Earth Council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. In addition, each episode will have two research scientists who are experts on specific disciplines being featured. Outreach will be developed in association with the Chicago Academy of Sciences.